The document provides a template for an effective content marketing strategy with the following key points:
1. Content marketing can be used to create and improve relationships with customers, media, and other constituencies through helpful, relevant content.
2. The template outlines how content marketing can be used specifically to find new customers, deepen relationships, solve customer issues, meet media contacts, and maintain other important contacts.
3. The template provides a step-by-step process for content marketing including auditing current online presences, defining target audiences and objectives, outlining strategies and tactics, and measuring results.
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
5 Steps to Marketing Library Services Using Social MediaKatelyn Patterson
Libraries must have a presence on social media in today's world. I presented this at the Texas Library Association's 2015 Annual Conference. Here I will give you 5 steps to marketing your library services using social media.
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
5 Steps to Marketing Library Services Using Social MediaKatelyn Patterson
Libraries must have a presence on social media in today's world. I presented this at the Texas Library Association's 2015 Annual Conference. Here I will give you 5 steps to marketing your library services using social media.
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
Social media provides great customer connection tools – but does it have relevance when your customers are other businesses?
This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.
The following presentation briefly gives an idea about an outline for a Social Media plan. The social media plan is a part of ISI 6351 social media class. The plan provides some recommendations and Swot analysis for, Fusionvfx Academy, one of the leading Graphics and media teaching academies in Egypt.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Digital Marketing Plan for Interior Design CompanyDan Christensen
Developed, then implemented, 6-month digital marketing campaign, including:
Creating social media pages.
Posting daily social media content.
Designing graphics and writing blogs.
Writing SEO web copy for landing pages.
Social Marketing Strategy for Equine Veterinarians - EBMS 2013Ali Kelly
Presentation on social media marketing strategy for equine veterinary practices, focusing on aligning goals with measurable results. Presented to the Equine Business Management Strategies conference on September 11, 2013
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Social Media Secrets For The Local BusinessGeoff Lord
Social media Marketing Secrets is an insight into the workings of how to manage social media marketing campaigns for your business and how to use the information and resources to create an effective social campaign for your Products or services.
You can also use this system to provide a service to your clients to demonstrate how to create campaigns for themselves, whilst at the same time opening the door for you to provide a "Done For You Service" for them.
Social Media Portfolio covering my experience in the Social Media field. Includes examples of posts on Facebook, Instagram, Twitter and Pinterest. Copyright examples, Original concepts, designs, and artwork, along with a mock content calendar. Please contact me if you have any further question!
Social media provides great customer connection tools – but does it have relevance when your customers are other businesses?
This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.
The following presentation briefly gives an idea about an outline for a Social Media plan. The social media plan is a part of ISI 6351 social media class. The plan provides some recommendations and Swot analysis for, Fusionvfx Academy, one of the leading Graphics and media teaching academies in Egypt.
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Digital Marketing Plan for Interior Design CompanyDan Christensen
Developed, then implemented, 6-month digital marketing campaign, including:
Creating social media pages.
Posting daily social media content.
Designing graphics and writing blogs.
Writing SEO web copy for landing pages.
Social Marketing Strategy for Equine Veterinarians - EBMS 2013Ali Kelly
Presentation on social media marketing strategy for equine veterinary practices, focusing on aligning goals with measurable results. Presented to the Equine Business Management Strategies conference on September 11, 2013
This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.
Social Media Secrets For The Local BusinessGeoff Lord
Social media Marketing Secrets is an insight into the workings of how to manage social media marketing campaigns for your business and how to use the information and resources to create an effective social campaign for your Products or services.
You can also use this system to provide a service to your clients to demonstrate how to create campaigns for themselves, whilst at the same time opening the door for you to provide a "Done For You Service" for them.
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Marketing.pdfSuccess in the Digital Realm. Marketingsilvinobernardo13
Embark on a transformative journey into the heart of modern marketing with our theme, "Redefining Success in the Digital Realm." Discover innovative strategies that transcend conventional boundaries, paving the way for triumphs in the ever-evolving landscape of digital marketing. Uncover the secrets to crafting compelling narratives, building authentic connections, and leveraging cutting-edge tools to propel your brand to new heights. Join us as we explore the intersection of creativity and data-driven precision, revolutionizing the way we approach success in the dynamic world of digital marketing.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Social Media Marketing Mastery_ How to Monetize Your Online Presence_.docxKayalvizhiManibharat
"Social Media Marketing Mastery: How to Monetize Your Online Presence" is a comprehensive guide that teaches you how to effectively use social media to build a profitable online business. This book covers everything from creating a strong social media presence, developing a content strategy, and engaging with your audience to implementing effective advertising campaigns, building partnerships, and maximizing your revenue streams. With step-by-step instructions, real-life examples, and expert advice, you'll learn how to optimize your social media accounts for engagement, build a loyal following, and generate sustainable income streams. "Social Media Marketing Mastery" also provides tips on how to overcome common challenges and avoid common mistakes made by beginner social media marketers. Whether you're a seasoned social media marketer or just starting out, "Social Media Marketing Mastery: How to Monetize Your Online Presence" is an essential resource for anyone looking to build a profitable online business through social media marketing.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
A presentation given by Rene to Social Media Academy's conference in Manchester on 24 March 2011 focusing on the importance of sound strategy and good content and information in b2b social media.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
1. Content Marketing Template
Content Marketing is the New PR – it’s the best way to reach and grow your audience. It’s
also “the new SEO.” It combines the power of publishing with the one-on-one interactivity
of the web.1
1. Use content marketing to create and improve relationships with:
a. Customers
i. Current, prospective, past
b. Media
i. Traditional
ii. Online
iii. Analysts
c. Other key constituencies
i. Investors
ii. Partners
iii. Suppliers/vendors
iv. Industry peers/competitors
2. Customers and content marketing
a. Find new customers
b. Deepen relationships with customers
i. Improve brand value
ii. Increase sales
c. Solve customer service issues
3. Media relations via content marketing
a. Meet new media contacts
b. Deepen relationships with existing contacts
c. Pitch stories and generate media mentions
4. Maintaining other contacts via content marketing
1
For more on this strategy, check out this landmark Google post:
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
www.jgcllc.biz
contact@jgcllc.biz
2. JGC Content Marketing Template
Page 2
a. Keep them informed
b. Maintain and build relationships
c. Build your network
5. Content and contact: the main tools of content marketing
a. Content:
i. Self-created
1. Social media posts
2. Blogging
3. White papers, other value-added content
4. Video/audio/photos
5. Promotional materials
6. Press releases
ii. Created by others
1. Media mentions
2. Partners, investors, industry analysts
b. Contact: One-to-one relationship building and customer service
i. Email marketing
ii. Social media interaction
iii. Face-to-face (conferences, meetups, devcons, etc.)
Step One: Audit and Monitor
1. Audit your company and/or brand’s current content marketing and search presence.
a. What comes up when you search your brand and company on:
i. Google/web search
ii. Facebook
iii. Twitter
iv. YouTube
v. LinkedIn
vi. Google+
vii. CrunchBase for tech companies
2. Before starting a proactive campaign, do you need to do remedial work on any of
these sites?
3. JGC Content Marketing Template
Page 3
a. Search: use SEO to deal with negative pages
b. Facebook: deal with employee or customer problems complaints directly
c. Twitter: does search reveal negative tweets? If so, follow tweeter/s and address
concerns.
d. LinkedIn: are employee profiles accurate? If not, work with them to update.
e. CrunchBase, Google+ and LinkedIn: Update company background information
and contacts.
Step Two: Your Plan
1. Audience: Whom are you trying to reach?
a. Who are they (demographics)?
b. Which social sites do they use?
c. What are their behaviors/preferences?
2. What are your business objectives?
a. Increase number of customers/leads
b. Promote and sell products/services
c. Improve customer relations
d. Increase the value of the brand/company
e. Build thought-leadership
3. What strategies will you use?
a. Content creation
b. Interacting with your audiences
c. Creating opportunities for people to discover and share your content
4. What tactics and tools will you use?
a. Blogging
b. Press releases
c. White papers
d. Conference speeches and events
e. Media relations
f. Social media marketing (e.g., Facebook, Google+, Twitter, YouTube)
5. How will you measure the results?
a. Raw metrics
b. Translate raw metrics into Key Performance Indicators (KPIs)
4. JGC Content Marketing Template
Page 4
c. Track KPIs over time, adjust as needed
6. Iterate and observe
a. Content marketing is constantly evolving
b. Strategies, tactics, tools, KPIs are constantly evolving
c. Review your progress against plan continuously, and plan to revise it annually