Learn how to enhance your clubs marketing including: 1. Have Effective Marketing 2. Make in Manageable a. Volunteers 3. Create a System that you can Hand Off!

1. Social
Media SHERYL BARLOW
Rotary Club of Tallahassee PR Director
Owner, Barlow Business Services, LLC
● Marketer, Content Writer, Social Media Strategist
● Speaker
● Author
Enhancing Your
Club’s Marketing

2. 1. Have Effective Marketing
2. Make in Manageable
a. Volunteers
3. Create a System that you can Hand Off!
Goals at Public Relations Director

3. 1. Marketing plan
2. Managing it
3. Pro Tips
a. Helpful FREE tools
i. AI
ii. Graphics
iii. Link Shortener
b. Taking great pictures
Agenda

4. 1. Goals
2. Target audience
3. Create your message
4. Deliver your message
Create Your Club’s Marketing Plan

5. 1. Communicate w/Members & Prospective Members
website, newsletter, social media
2. Educate audience on the Rotary mission and your
club initiatives.
3. Get members involved in initiatives
1. Goals
2. Target audience
3. Create your message
4. Deliver your message
Goals Marketing Plan

6. 1. Current Members
a. Established
b. New
c. Young
d. Old
2. Prospective Members
1. Goals
2. Target audience
3. Create your message
4. Deliver your message
Target Audience Marketing Plan

7. 1. Educate on Rotary Mission and Your Club Initiatives
2. Simple and clear
a. (No Acronyms)
3. Get members involved in Initiatives
a. Always include a simple CTA - (see what I did there)
i. CTA = Call to Action
1. Register
2. Email
3. Call
4. Link to website
1. Goals
2. Target audience
3. Create your message
4. Deliver your message
Your Message Marketing Plan
1. Current Members
a. Established
b. New
c. Young
d. Old
2. Prospective Members
Your Audience

8. 1. Newsletters
a. Digital
b. Printed
2. Website
3. Social Media
a. Facebook
b. Instagram
c. YouTube
1. Goals
2. Target audience
3. Create your message
4. Deliver your message
Deliver Your Message Marketing Plan

9. Do the work ONCE and DUPLICATE it.
Manage It!
Newsletter Website Social Media

10. Speaker
1. Website - Programs
2. Social Media Post
Big Event
1. Website - Home Page &
Blog
2. Social Media Post

11. Big Event
1. Website - Blog
2. Social Media Post
Small Announcements
1. Website - Blogs, Home
Page, Links
2. Social Media Post

12. Get a committee!
Manage It!
1. Just Direct It - Committee to Implement It
2. Do one piece (newsletter) and have
committee do website and social media from
that.
3. Do it all.
Website Social Media
Newsletter

13. Manage It!
00. Events
01. Logos & Branding
02. Photos
03. Graphics
04. Video
05. Content
Saving Standards - Folder Hierarchy
ROTARY
00. Logos & Branding
01. Photos
02. Graphics
03. Video
04. Content
BBQ & COOKOUT

14. Helpful Tools - Graphics
1. Free
2. No Skills
3. Builds Library

15. Helpful Tools - Links
1. Free
2. QR Codes
3. Stats

16. Helpful Tools - AI Writing
https://chat.openai.com/

17. Helpful Tools - AI Writing
https://chat.openai.com/

18. Helpful Tools - AI Writing
https://chat.openai.com/

19. Helpful Tips
Taking Better Photos
With Your Smartphone

20. Helpful Tips
1. Clean Your Camera
2. No butt pictures (usually)
3. Ask people to pose and
look at the camera

21. Background

22. Leading Lines
Using Objects

23. Leading Lines
Using People

24. Experiment with
different angles

25. Add A Prop

27. Social
Media SHERYL BARLOW
Rotary Club of Tallahassee PR Director
Owner, Barlow Business Services, LLC
● Marketer, Content Writer, Social Media Strategist
● Speaker
● Author
Enhancing Your
Club’s Marketing