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- 1. Digital Wavefront, BEEP ETC, TravelTagBlue Nicole Souza: Digital Marketing Associate 5/9/16-8/17/16
- 2. About Me School: Marist College; Poughkeepsie, NY Year: Rising Senior Major: Communications: Advertising & Sports Communication Minors: Creative Writing & Psychology Goals: 1. Complete Masters in IMC or Mass Communications 2. Gain new insight in marketing & communications industries
- 3. Goals 1. Drive traffic from social media platforms to company websites 1. Facebook 2. Twitter 3. Instagram 4. LinkedIn 2. Double # of followers and ‘Likes’ for social media platforms 3. Create, and increase, brand awareness locally and nationwide 4. Create partner relationships with investors and businesses 1. Digital Wavefront 2. BEEP ETC 3. TravelTagBlue
- 5. Social Media Facebook, Twitter, Instagram, LinkedIn BEEP ETC 1. Manage, create, and schedule relevant tweets/content a. Asana b. Google+ c. Twitter d. Hootsuite e. Facebook f. LinkedIn g. Instagram 2. Created Instagram Account a. Post photos 2-4x/week b. Direct Message travel agencies and influential bloggers
- 6. Social Media Facebook, Twitter, Instagram, LinkedIn continued... TravelTag Blue 1. Manage, create and schedule relevant tweets/content a. Asana b. Google+ c. Twitter d. Hootsuite e. Facebook f. LinkedIn g. Instagram 2. Created Instagram Account a. Post photos 2-4x/week b. Direct Message travel agencies and influential bloggers
- 7. Instagram
- 9. Twitter: BEEP ETC: May
- 10. Twitter: BEEP ETC: May Top Tweets
- 11. Twitter: BEEP ETC: June
- 12. Twitter: BEEP ETC: June Top Tweets
- 13. Twitter: BEEP ETC: July
- 14. Twitter: BEEP ETC: July Top Tweets
- 15. Twitter: BEEP ETC: August
- 16. Twitter: BEEP ETC: August Top Tweets
- 17. Twitter: BEEP ETC: Summary
- 20. Twitter: TravelTagBlue: May: Top Tweets
- 22. Twitter: TravelTagBlue: June Top Tweets
- 24. Twitter: TravelTagBlue: July Top Tweets
- 26. Twitter: TravelTagBlue: August Top Tweets
- 32. Content Calendar: Google+ Sheets
- 33. Wordpress articles http://www.beepetc.com/blog/bee p-launches-with-much-fanfare-at-ne dma16 ● NEDMA16 Annual Conference and Exposition ○ Beacon technology implemented and executied
- 34. Wordpress articles http://www.beepetc.com/blog/bee p-beacons-introduction ● Bluetooth Beacon Introduction ○ What, How, Why
- 35. Graphics for Wordpress article: How to use Instagram
- 36. Tradeshows & Conferences 1. NEDMA16 2. MoMoNYC 3. MIN87
- 37. Case Study: BEEP ETC ● BEEP ETC in action at NEDMA16 and MoMoNYC ● Data analytics ● Partnering businesses ● Conclusions w/ statistics ● Testimonials
- 38. Accomplishments ● Created Case Study for BEEP ETC beta-launches ● Developed and managed social media content calendars for BEEP ETC and TravelTagBlue (Twitter, Facebook, Instagram, LinkedIn) ● Attend and represent company at marketing trade shows & conferences in New England and Tri-state area ● Managed and tested database system for company’s mobile app ● Developed partner relationships with business investor through phone and email
- 39. Accomplishments continued.... ● Coordinated and created feedback surveys for Organizers and Exhibitors ● Researched potential clients and investors, includes cold-calling ● Wrote multiple Wordpress blog articles ● Collaborated with Organizers and Exhibitors at trade shows and conferences ○ gave them statistical insights about events ○ delivered content to attendees
- 40. What I’ve Learned ● Database management: PARSE ● How to accumulate traffic on multiple social media platforms ● How to represent business at trade shows, conferences and events ● How to create/write a case study ● Understanding importance of Beacon technology ● Understand importance of audience tracking metrics