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Social Media Management and Marketing Plan
1.
Social Media Management
And Marketing Plan
By: Rhona Joliene Roldan
A. Management Plan
1. Business Branding
- Completed
2. Social Media Assessment and Planning
- Facebook Page - to be created
- Instagram Page - to be created
- LinkedIn Page - to be updated
3. Keyword Research
- Completed
4. Social Media Creation and Optimization
5. Social Media Content Creation
- Create a Biography and Work History
- Post portfolio samples
- Create and Post inspirational/successful stories or quotes
- Post previous Client feedbacks
6. Social Media Management
- Create a spreadsheet in All Social Media accounts Optimizations and Interactions
7. Social Media Interaction and Community Growth & Management
- Join Facebook groups related to Social Media Management, Online
Businesses/Entrepreneurship and Local/International Blogs related with Social Media.
8. Interactions
- Be active with the joined groups
- Engaged with the community
9. Insights
- Gathered and study database
2.
B. Marketing Plan
1. Identifying the target market
- Online Business Owners
- Entrepreneurs with Business who would like to promote business through Social Media
2. Creating a marketing plan
3. Brand Awareness
- Grow connections with LinkedIn
- Join Facebook Groups for Virtual Assistants and Social Media Managers then post
service offers
4. Promoting Products and Services
- 2 to 3 daily post on Social Media Pages
- Reach out and offer services for clients looking for assistance.
5. Marketing and Advertising
- Organic
- Paid
6. Networking
- Media sharing on Social Media Accounts and joined groups
7. Monitoring and Evaluating Campaigns
8. Engagements
- Organic reach out
- Interactions with Facebook Group Posts
9. Insights
- Gathered and study database