This document outlines a social media marketing plan for a virtual assistant services business. It includes sections on account creation, social media creation and optimization, content creation and management, content interactions and community growth, identifying the target market, brand awareness, monitoring and evaluating campaigns, and engagement and insights. The plan details creating profiles on Facebook, Instagram, Twitter, Pinterest, and potentially YouTube. It discusses posting 1-2 times daily, joining related groups, and conducting surveys. Metrics and reporting guidelines are also mentioned.

1. Account Creation - For completion
General Information
Profile picture /Logo Need to be completed
Cover Photo
Bio Information
Website - To be Created
Header and Tagline
Hashtags
4. Social Media Creation and Optimization
SocialMediaManagementandMarketingPlan
JD VA Services
Type of business : Virtual Assistant Services
Location/Area of operation : India
Social Media Management Plan
Facebook - created
Instagram - created
Twitter - To be created
Pinterest - To be created
You tube - optional
1. Business Branding - Completed
2. Social Media Assessment and
Planning
3. Keyword Research - Done
Types of Content to be posted :-
5. Social Media Content Creation

2. Public/shareable/printable
Request for feedback
Rating to experience/Services delivered
Generate default comment to post in the actual page,
in other interactive and related sites
Generate automated Greetings messages and responses
8. Interactions
9. Insights
Create accounts
Keyhole
Hootesuite
Twitter counter
Tweet reach
Post Frequency - Everyday
Number of Post Per Day - 1 to 2 times
Watermark/Links/Logo/QRCode
6. Social media Content Management
Join and interact with related communities/ groups and pages
Share information to current events and related trends
Conduct revelant surveys/ polls
7. Social Media Content Interaction and Community
Growth Management
a. Photos
b. Videos
c. Posters
d. GIFs

3. Executive Summary
Setting of Metric Driven Goals
Outline of Ideal customers/ users personals
Content Calendar
2. Creating Market Plan
Gender
Age
Active
Income
Main Activities
Primary Uses of Social Media
weekly content
Best time to post - to be observed on the
first week
Social Media Marketing Plan
Gender
Age
Community Group
Geographic location
Defined Market Sectors
1. Identifying the Target market

4. 4. Promoting Products and Service
a. Google my business promotions
b. Email marketing
c. Blog post
d. Customer reviews
e. Social media post
f. Facebook ads
3. Brand Awareness
a. Custom hashtags
b. display ads
c. regular posting in all accounts
d. collaboration and partnership
e. Infographics
Research Competitors
Division of competitors
social media Strategy
Yearly growth
market capital
marketing tactics
a. blog/content marketing
b. social media marketing
c. SEO marketing
SWOT analysis
Set of Accurate key baseline and metrics
Reporting Guidelines
5. Marketing And Advertising
a. Organic
b. Paid

5. 8. Engagement
a. Video and Email
b. Polls and Surveys
c. Messenger boots
d. Calculation and Infographics
9. Insights
a. Social media marketing tools
Keyword Planner
Google trends
We are Social
7. Monitoring and Evaluating Campaigns
a. Creating metrics
b. Comparative analytics social tools(Real Time)
c. Reports
6. Networking
a. Sites communities and pages with similar business,
relative services