Youtube Company Preso

1. KTLIU

2. Youtube
Video sharing platform

3. Basic Features
Search Watch

4. Basic Features
Subscribe Community

5. Extended Features
360 Video Live Streaming TV/Movies
*Youtube tv $35 tv subscription service

6. Videos

7. History / Problem
● No convenient platform
● Paypal employees
● Founded in 2005
● First video: “Me at the zoo”
Chad Hurley, Steve Chen, Jawed Karim

8. History
● Growth summer 2006
● 65,000 new videos
● 100 million views

9. History
● Copyright infringement lawsuits
● Purchased by Google
● $1.65 billion stock

10. Business Model
● Advertisement - embedded, sponsored videos, landing page
● Youtube Red - $9.99 monthly subscription (Youtube Red Originals)

11. Secret Sauce
● Anyone can upload
● Embedded videos
● Community Driven (Youtube Community)
● Brand

12. Financials

13. Competition
All target smaller audiences
● Charges for storage
● Quality videos
● Newer platform
● Smaller content
creators
● Discontinued service
● Subscription
● Higher percentage
split

14. Prediction
Success!
● Expansion into sectors
● Google
● Brand

15. References
● http://unicornomy.com/how-does-youtube-make-money-business-model/
● https://en.wikipedia.org/wiki/History_of_YouTube
● http://fortune.com/2016/10/18/youtube-profits-ceo-susan-wojcicki/
● http://www.businessinsider.com/mobile-search-and-youtube-continue-to-drive
-google-ad-revenue-2016-4
● https://www.statista.com/statistics/289658/youtube-global-net-advertising-reve
nues/

16. Questions?