wat's good

1. Snap Inc
Andy Tran (ajtran)

2. Products
● Snapchat
● Spectacles

3. Financial Info
● Since 2011, total funding $3.16 billion
● Recently file for IPO, estimated $25 billion
● “Expected revenue $250 million - $350 million in 2016 and as much as $1
billion in 2017”

4. Business Model
● Stories Ads
● Promotional
Geofilters + Lenses
● Spectacles sales

5. History
● 2011: created by Spiegal + Murphy as Snapchat
● 2012 - 2014: Series A, B, C funding + massive user growth
● 2014 - Now: Series D, E, F funding + product growth
● Most Recently: Snap Inc + Spectacles

6. Secret Sauce??
● Quirkiness
● Stories

7. Competition
Group message Message
permanence
Stories Filters
Facebook
Messenger
yes permanent no no
Instagram yes permanent yes yes
Snap Inc no temporary yes yes
Snow no temporary yes yes

8. Prediction
● Snapchat seems to be
going great!
● Doubtful about Spectacles
+ etc.

9. References
https://datafox.com/snapchat
http://www.wsj.com/articles/snap-begins-the-ipo-process-1479244471
http://www.wired.com/2015/09/snapchat-replay-paid/
https://www.cnet.com/products/snapchat-spectacles/preview/
http://www.theverge.com/2014/6/20/5827666/snapchat-stories-bigger-than-snaps-electric-daisy-carnival
http://www.nytimes.com/2016/07/06/technology/snapchat-snow-korea.html?_r=0
https://techcrunch.com/gallery/a-brief-history-of-snapchat/
https://homes.cs.washington.edu/~yoshi/papers/snapchat-FC2014.pdf

10. Questions?