Salesforce was founded in 1999 by Marc Benioff and launched its first CRM product in 2000. It had its first profitable quarter in 2003 and went public via IPO in 2004. Since then, Salesforce has acquired companies like ExactTarget in 2013 and RelateIQ in 2014 to expand its platform. It also launched new products like SalesforceIQ and an IoT solution in 2015. Salesforce prides itself on its "Aloha Spirit" company culture that focuses on treating customers and employees well while innovating its products.