It is a presentation about Youtube in Digital Marketing.(only the basic information).

1. Yotube under Digital
Marketing
Lakshya Sharma
Vidayalankar Polytechnic
8879350019

2. What Is Youtube (Basic) ?
Youtube is an American video sharing website headquartered in San Bruno,California.Three former PayPal
employees Chad Hurley,Steve Chen and Jawed Krim created the service in February 2005.Google bought the site in
November 2006 for US$ 1.65 billion
Youtube allows users to upload,view,rate,share,add playlists,report, comment on videos,and subscribe to other
users.

3. Youtube allows users to
upload,view,rate,share,add playlists,report,
comment on videos,and subscribe to other
users.

4. Youtube Under Digital Marketing:
● Ever since Youtube made its debut in 2005,it has
revolutionized video-streaming as a whole, with
Internet now more accessible to a wider audience .
● It is no surprise that Youtube is also used as an
effective Digital Marketing Platform because of its
great impact on web users and web visitors.
● For this reason, numerous video production companies
utilize internet video sites like Youtube as a platform
to promote various businesses and companies.

5. Importance of Youtube in Digital Marketing:
Its not too hard to to see why video is so popular these days, for one reason easy-to-digest format that
gives our eyes a rest from the overabundance of textual information online.
● Create an image of Authority : For business,online video marketing presents a unique
opportunity.Used efficiently,video marketing can help to build a trust and establish an organization as
having authority.
● Builds Credibility and Trust : By uploading content on Youtube regularly you can communicate with
the customer in various ways a trust of them on you.

6. Benefits of Youtube in Digital Marketing:
Here are some of the benefits of Youtube in D.M
1. Wide audience reach.
2. Start engine optimization capabilities
3. Cost-effective
4. Reaching out your customer
5. Going viral etc.

7. Here are top ten Digital Marketing Channels on
Youtube:
1. MOZ :https://www.youtube.com/user/MozHQ
2.Jesse hanley :
https://www.youtube.com/channel/UCR_MBUsqYB2BOa6jwcvdmiQ
3. Bcaklinko :https://www.youtube.com/user/backlinko
4. Dan Ray :https://www.youtube.com/user/danboat501
5. Matthew woodward:https://www.youtube.com/user/MattWoodwardUK

8. 6. SEMRush : https://www.youtube.com/user/SEMrushHQ
7. Search Engine Journal: https://www.youtube.com/user/searchenginejournal
8. HubSpot : https://www.youtube.com/user/HubSpot
9. MarketingLand : https://www.youtube.com/user/Marketingland
10. Jay Baer : https://www.youtube.com/user/jaybaer00

9. Thank you