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Rihanna - Loud
DIGI-PAK ANALYSIS
FRONT COVER
Artist is clearly
visible in the
centre of the
cover, and takes
up the entire
space.
Title of CD is written along the bottom, but is in thin
font, giving the impression it doesn’t matter what the
title is, as long as the artist is visible, as that’s what will
sell the album.
Artist is presented
in the most
idealistic way, to
appeal to men
and women
Seductive position
conforms to the
male gaze theory,
further aiding sales
of the album.
Colour adds
continuity to cover
BACK COVER AND CD
Artist’s
name
and
album
title is
down
the
side.
Barcode and record company information
is listed at the bottom. This section also
includes who owns the rights to the album,
and any copyright infringements.
The image of
the artist and
the colours
used keeps the
product
continuous, and
the pose further
conforms to the
male gaze
theory.
Tracks are listed on
the right side of the
back cover
Artist’s
name is
visible on
the physical
product,
aswell as
company
information.
Colours and images keep
continuity right through the
product.
ITEMS ALL TOGETHER
All items are
cohesive as a
collection. The
colours and artist
add continuity,
and there are
various re-
occurring items
throughout the
product.

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Digi pak analysis - loud

  • 2. FRONT COVER Artist is clearly visible in the centre of the cover, and takes up the entire space. Title of CD is written along the bottom, but is in thin font, giving the impression it doesn’t matter what the title is, as long as the artist is visible, as that’s what will sell the album. Artist is presented in the most idealistic way, to appeal to men and women Seductive position conforms to the male gaze theory, further aiding sales of the album. Colour adds continuity to cover
  • 3. BACK COVER AND CD Artist’s name and album title is down the side. Barcode and record company information is listed at the bottom. This section also includes who owns the rights to the album, and any copyright infringements. The image of the artist and the colours used keeps the product continuous, and the pose further conforms to the male gaze theory. Tracks are listed on the right side of the back cover Artist’s name is visible on the physical product, aswell as company information. Colours and images keep continuity right through the product.
  • 4. ITEMS ALL TOGETHER All items are cohesive as a collection. The colours and artist add continuity, and there are various re- occurring items throughout the product.