This document contains information from the TGI Europa 2015 R1 survey including summaries of responses on various topics related to consumer behavior, media usage, and purchasing decisions. New answer options were added to questions regarding activities tracking wristbands, social networking usage, devices people use, criteria for choosing insurance providers and more. Demographic and behavioral profiles are shown for people who purchased gift cards.

1. TGI Europa 2015 R1

2. Clothing, Accessories & Other
Personal Items
New options for: Sports Shoes/Trainers, Clothes & Accessories
- Activity Tracking Wristband
1.5 Million adults 15+
from Great Britain have
or own an Activity
Tracking Wristband
510,000 have bought an
Activity Tracking
Wristband in the last 12
months.
Base: GB Parents with children Source: Europa 2015 R1

3. Internet and Communications
New Options for: Sites Visited – Social Networking (Regularly/ Occasionally)
Source: Europa 2015 R1

4. Internet and Communications
New Options for:
Which of the following do you use social networking sites for? ..
-Making new friends
-Keeping in touch with friends & family
-Sharing updates on your own life (e.g. status updates)
-Sharing your own photos/videos
-Sharing online content with your friends (e,g, websites, videos or pictures)
-Organising events/responding to event invitations
-Joining groups (e.g. becoming a fan of...)
-Following/becoming a fan of celebrities
-Following/becoming a fan of particular brands/products
-Keeping up to date with breaking news/ events
-Following sports stories
-Entering competitions
-Playing games
Source: Europa 2015 R1

5. Internet and Communications
New Options for: Internet – How Often Purchase Online
AND Frequency of Visiting Social Networking Sites:
Source: Europa 2015 R1
How Often Purchase Online: Frequency of Visiting:

6. Consumer Electronics
New Options for: Desktops, Laptops and Tablet Computers
- Added: Who uses:
You
Your
partner/spouse
Son/Daughter
Someone else
in Household
Source: Europa 2015 R1

7. Outdoor Advertising
New Options:
Spain: France:
Source: Europa 2015 R1
- Advertising on digital screens
- Digital TV screens on streets or
roads in the entrance to cities
- Digital TV screens on the
underground
- Advertising on digital/TV screens in
shops, points of sale
- Poster advertising at a shop
entrance – small size
- On shop windows
- In town centre cark parks
- Advertising on digital screens in shopping centres
- Digital TV screens at the airport
- Digital TV Screens at railway stations
Both:

8. Financial Services
New Options for: Charities Donated to
Source: Europa 2015 R1

9. Shopping and Retail
Added: Gift Cards and Vouchers – Which Bought
135% more likely to own a Fiat
car
126% more likely to be social
grade A
222% more likely to have got
married in the last 12 months
60% more likely to have been
abroad 4+ times in the L12M
20% live in Greater London
[153]
56% more likely to have finished
school/college in the L12M
Base: Purchased Gift Cards last 12 Months

10. Rationale: Conscious Choices
New Options for:
- The Manufacturers’ Brand (ES)
- Quality (ES)
- Price (ES)
- Offers/Promotions (ES)
- Advertising (ES)
- Availability (ES)
- Origin, country of manufacturer (ES)
- Professional recommendations/reviews (ES)
- Consumer/User reviews (ES)
- Friend/Family recommendations (ES)
- Novelty (ES)
- Packaging (ES)
- Celebrities' recommendations (ES)
Source: Europa 2015 R1
Children’ Products – Criteria of Choices:
(Most important factor / Second most important factor)

11. Rationale: Conscious Choices
New Options for:
Source: Europa 2015 R1
Consoles – Criteria of Choices:
(Most important factor / Second most important factor)

12. Rationale: Conscious Choices
New Options for:
- The Lowest Price
- The Characteristics Of The Offer (Guarantees, Total Amount Insured...)
- A Trusting Relationship With My Intermediary
- A Response Adapted To My Needs Or Particular Problems
- A Solution Which Allows Me To Carry Out My Projects To A Good End
- They Guide Me, Indicate The Most Useful Solution
- The Policy Features
- Few Small Print And Clarity Of Conditions
Source: Europa 2015 R1
Insurance Companies – Criteria of Choices:
(Most important factor / Second most important factor)

13. Rationale: Conscious Choices
New Options for:
- Price, Offer
- The Existence Of Discounts For Not Having Claims
- Acceptance Of Greater Number Of Claims Without Rise In Quotas
- The Reliability Of A Well-Known Company
- Travel Assistance
- Speed And Convenience In Resolving Repairs And Court Cases
- Including Insurance For All Passengers
- Advice From Other People
- Other
Source: Europa 2015 R1
Car Insurance – Criteria of Choices:
(Main Car / Second Car:)

14. Lifestyle Statements
Source: Europa 2015 R1

15. Lifestyle Statements
Source: Europa 2015 R1

16. CONTACT
Kantar Media TGI
Ealing Gateway
26-30 Uxbridge Rd
London
W5 2AU
@KantarMediaTGIW: tgi.kantarmedia.com/uk