2. PROBLEM
• Difficulty in finding the professionals for fixing basic
home repair problems at significant prices.
• Non-availability of single platform for all household and
allied services, required at frequent intervals.
3. Solution
We Care aims at making this imagination a reality by
connecting to the skillful, experienced and reliable local
service professional in your locality at fixed nominal
prices through mobile apps, thus making you live smarter
and to live better.
4. Services
Technical & Non
Technical Services
Maid Services Personal Care
Services
Electrician
Home- security
RO-Services
For Cooking
Baby Sitters
Yoga Classes
For Special
Occasion
Home Cleaning
Senior Citizen
Care
5. Opportunity And Target
Market
• There is no single platform for this sort of professional
service in the targeted area.
• Target market- GOHANA(SONIPAT)
• Target Audience
Working class people
Newly transferred and shifted families
Single housewives
Senior citizens
6. Technology
• Initially company would operate through company
website &
• Telephone and mobile based apps as:
WhatsApp
Hike
We Chat and others
• And then we would plane for
organization’s own mobile
application.
7. Competitors
• No direct competitor in the target area
• But various companies like
Mr. Repair
Mr. Right
Qyk
Zepper
• Are providing services in nearby area of NCR which may
pose future threat to the business.
8. Marketing Strategy
• Personal contact with in area would be used as a medium
of promotion of the business.
• Also as targeted area has restricted limit, promotion can
be made through distributing pamphlets or hoardings.
• Incentive offers would be provided for various
complementary services.
9.
10. Strength
We are the only exclusively providing the services that
we are providing, so competition is reasonable.
Weaknesses
Target market conservative attitude towards internet
services.
Opportunity
If successful we can expand our services to other major
cities.
Threats
Established relationship of area people with local
professionals.
11. Management Team
• Telephone operators( 2 nos.)
• Internet operators(1 nos.)
• Business executive people comprising two members with
a maximum limit of 2 who would establish relationship
with local professionals of the area.
• Myself who would coordinate the activities of all the
members
12. Financial Projection
• Funding:
Savings and family help: Rs. 20,000
Bank loan under startup scheme: Rs.50,000
Commercial borrowings: Rs. 10,000
• Utilization of fund
Premises rent: Rs. 10,000
Telephone and internet services and development of
domain for organization : Rs. 50,000
Other operating charges: Rs. 5,000
Other for contingency reserve: Rs. 15,000
13. Summary
We.care.com provides household and allied services at the
single platform which aims at ‘Easing Your Life’.
Special benefits is also given to the customers who would use
combo services or more than one services at a on time.
Women are no longer required to depend upon male members
for fixing daily problems.
Just use Wecare.com and get rid from your problem.
