1. Powered Fertilizer Deep Placement Applicator
(International Patents Filed)
Doubling Farmers’ Profits Sustainably
Partners:
2. Powered Fertilizer Deep Placement Applicator
(International Patents Filed)
Doubling Farmers’ Profits Sustainably
Partners:
Ayush, Co-Founder & CEO
IIT Madras (2008 Batch)
Dr. Ajit Nigam, Co-Founder & Head-Strategic Collaborations
Ex-Additional Secretary, Govt. of India
MS from UK & PhD from IIT
Santosh, Co-Founder & Head-Market Research & Rural
Strategy
Masters from IMT Ghaziabad
3. PROBLEMS in Agriculture in India
Low Profits
Degrading
Soil
Lackof
Nutrition
FertilizerWastage&Imports
Desperate
Rural to Urban
Migration &
SUICIDES
High
Cost of
Cultivation!
GLOBAL WARMING20% by Rice Farming
WATER
POLLUTION
PesticidesinFood
4. Imagine a future when farmers have access
to the best possible tools to achieve their
dreams.
5. Imagine new technologies and business models that
include and empower farmers who are often
overlooked.
6. Distinct Horizon’s FDP applicator addresses
this need:
1. The technology works - farmers see results
2. The machine prototype is effective
3. The system of solutions, including user experience and business
model have been designed and tested
7. Losses:
• Wastage of 70% urea
• Urea Import in India: 8-9
MMT (2.3 Billion USD)
• 40% urea used in rice
alone
Fertilizer
Broadcasting
40%
25%
Source: Desktop research and primary hearings
vs Fertilizer Deep
Placement (FDP)
9. Fertilizer Deep Placement
The GAME CHANGER
Low Profits
Degrading
Soil
Lackof
Nutrition
FertilizerWastage&Imports
Prosperous
Farmers,
Healthy People:
EMPOWERED
CITIZENS
High
Cost of
Cultivation!
GLOBAL WARMING20% by Rice FarmingAlone
WATER
POLLUTION
PesticidesinFood Doubles
Profits
Lower
Costs in Fertilizer,Pesticides &
Weeding Increases
Soil O
rganic
Content
40%LesserUrea
No Fertilizer
Run-off & Lesser
Leaching
7%
HigherProtein
inRice
Almost
no
Pesticides
GLOBAL WARMING20% by Rice Farming
No Nitrous OxideEmissions & 1 MT LesserGHG Emissions/Ha
11. Distinct Horizon’s FDP applicator
addresses this need:
1. The technology works - farmers see results
2. The machine prototype is effective
3. The system of solutions, including user experience and business
model have been designed and tested
12. Technology:
DH’s Powered Fertilizer Deep Placement Applicator
Online link to video https://youtu.be/1MjLxJVw-M0
Awarded 2nd Prize Globally for “Doing Extraordinary Work for the World,
thereby supporting the UN’s 17 Sustainable Development Goals (SDGs)”
13. Distinct Horizon’s FDP applicator addresses
this need:
1. The technology works - farmers see results
2. The machine prototype is effective
3. The system of solutions, including user experience and business
model have been designed and tested
14. An Integrated Service Model that addresses Productivity, Soil Health, and
Environmental Issues due to Inappropriate Fertilizer Usage
Soil Testing
(Lab currently in
Lucknow)
Holistic Soil Health Management & Productivity Enhancement
Deep Placement of
Multiple Fertilizers with
our proprietary
technology
Conversion to
Fertilizer
Briquettes
15. DH Vriddhi - Customer Journey
Full-Service UDP Application
ACTIONSMOMENTSCONSIDERATIONSMATERIALS
DISCOVERY & SIGNUP SURVEY JOB REQUEST JOB EXECUTION PAYMENT & FEEDBACK
Village Farm Agricultural Supply Store Farm
Receive service intro
from operators
Choose trusted
operator
Ensure quality
Understand
land size
INFO SESSION
SIGNUP
COMMUNICATION
FEEDBACK
UDP APPLICATION
DEPOSIT
SCHEDULING
KEY MOMENT
BRIQUETTE
DELIVERY
LAND SURVEY
COMMUNICATION
KEY MOMENT
KEY MOMENT
KEY MOMENT
• Farmer learns about Distinct Horizon’s
service through posted materials
• Farmer has opportunity to ask clarifying
questions by asking the Distinct Horizon
representative in the village
• Farmer is invited to service presentation
where he views an intro video
• Farmer signs up for membership and
schedules land survey appointment
• Farmer receives scheduled survey
appointment reminder via SMS
• Representative visits farm to measure the
area of the land to be fertilized
• Farmer receives membership ID with photo
taken during signup event
• Farmer receives land dimensions takeaway
card and job request signup day reminder
• Farmer attends job request signup event at
his local agricultural supply store
• Farmer selects an application appointment
based on operator and available times
• Farmer places a deposit on the service by
purchasing the necessary urea for briquetting
• Farmer receives scheduled application
appointment reminder via SMS
• Operator comes to the farm at the scheduled
time with the machine and briquettes
• Farmer receives an overview of the service to
be completed by the operator
• Farmer receives an invoice on the amount
due for the service with a credit for any
unused briquettes (which the operator keeps)
• Representative visits farmer to collect
payment for the application (half now, half
after harvest)
• Farmer receives proof of payment slip
• Farmer provides feedback to the
representative on the operator’s service
• How do I learn more about this service?
• Who is providing this service?
• What are the benefits? Is it worth it?
• How much does it cost? How will I afford it?
• How do I know the results will be good?
• When will you come to my farm?
• Will you survey all of my land or just the
portion where the fertilizer will be applied?
• How do I remember the exact size for later?
• That’s not how big I thought my land was! Are
you sure that number’s right?
• How do I schedule my service?
• When do I pay?
• What if I need to reschedule?
• Why do I need to pay for briquettes now?
• How do I know I’ll get a good operator?
• Will the operator show up on time?
• Will they do a good job?
• What if I decide to change the amount of land
I want to cover?
• What if this method doesn’t work?
• How will I pay for the rest of the service?
• How do I give feedback on my experience?
What happens with this feedback?
• How do I get a refund if I was dissatisfied?
• Do I pay you or the operator?
PAYMENT
VIDEO BROCHURE SIGNUP SHEET SURVEY APP APPT CARD MEMBER ID POSTER SCHEDULE UREA SMS MESSAGE BRIQUETTES MACHINE INVOICE RECEIPT FEEDBACK FORM
16. Environment:
• Reduce GHG emissions by around 3% of India’s total emissions worth INR
6,000 Crores (USD 1 Billion) annually from rice farming alone
• Almost eliminate Eutrophication (water body pollution) caused by Fertilizer
Runoff from fields
• Increases soil organic content
Source: Desktop research and primary hearings
India:
• Provide extra rice worth 35,000 Crores every year
• Provide Food Security to an additional 110 Million Indians
• Reduce urea Imports by approximately USD 1 billion every year
Farmers:
• Almost Double Farmers’ Profits
• Increased Soil Organic Content
• Lesser weeds & pests
• Lower Cost of Cultivation
Potential for India Alone
17. “The whole village is talking about the amazing results that we are
seeing on all fields in Mukhlispur village (UP). Everyone wants to
take the service for entire fields in the next season. Plants are better on
3 fronts: more tillering (extra stems), better leaf colour, extra height”
- Ramakant Verma (Farmer, Mukhlishpur Village, UP)
“The rice plants look so good! If the plants with regular broadcasting
are (rated) 2 then the plants with UDP are 30!”
- Maandhat Yadav (Farmer, Babrala, Sambhal Dist., UP)
- Provided Service & Validated Price Point with over 300 Farmers on
Service Model in UP, Telangana & AP
- Over 4,000 Acres of demand already generated
Current Status
18. Global Interest in UDP Technology (1/2)
U.S. President Barack Obama and USAID Administrator Rajiv Shah discuss Urea
Deep Placement manual applicator with Dr. Bidjokazo Fofana, agronomist and
coordinator of IFDC’s fertilizer deep placement initiative in Africa.
19. Global Interest in UDP Technology (2/2)
Source: Desktop research and primary hearings
Farmers are actively practicing Manual UDP on over 2 Million Hectares in
Bangladesh
20. Our Machine in Bangladesh
• Breakeven in 1 Year
• Coverage: 1.5 Ha / Day
• 60 Ha per Season
• Works from Completely Dry Field to 8
inch Deep Puddling
• Easy Brake Assisted Turning
• Easy Briquette Feed
• Self-Start Feature
• Speed: 3-4 km/hr
Our Applicator at the Horticulture
Centre of Department of
Agricultural Extension (DAE),
Bangladesh
21. Ayush
Co-Founder & CEO
IIT Madras ‘08
Lehman Brothers
Santosh
Co-Founder & Head-Field Operations
IMT Ghaziabad
Dr. AK Nigam
Co-Founder & Head-Strategic Collaborations
IIT Guwahati
Ex-Additional Secretary, Govt. of India
Sandeep
Head-Sales & Marketing
IIT Madras ‘09
One Fine Day (Startup)
ZS Associates
Distinct Horizon - Core Team
22. Dr. Sanjeeb Choudhuri
Consultant World Bank
Ex-Executive Director,
Virtual Fertilizer Research Center (VFRC)
Prof. Sunil Maheshwari
HR & Strategy, IIM A
Dr. Upendra Singh
Principal Scientist
International Fertilizer Development Center
(IFDC, USA)
Responsible for UDP Spread Globally
Dr. Indramani Mishra
Head-Agriculture Engineering,
IARI, New Delhi
Capt. Ashok Kumar
Ex-GM Nabard
Mr. BB Singh
Head-New Business Development
Tata Chemicals Ltd.
Mr. Hemendra Mathur
Ex-Managing Director
SEAF India Investment Advisors
Distinct Horizon - Advisors
23. • 2nd Prize Internationally at the GSC 3S Awards for impact towards United Nations
SDGs, May 2017
• 2nd Prize at the technology showcase at International Knowledge Millennium Conference,
Oct 2016
• Received the National Agripreneurs Award in Aug 2017 by Entrepreneurship Association
of India and Holland
• Finalists at IIGP 2017 (India Innovation Growth Program), by DST, Tata Trusts & Lockheed
Martin
• Finalists at the Tata Social Enterprise Challenge,
Jan 2016
Awards - Distinct Horizon
26. Summary
Demand
Potential Impact
Win-Win
Execution
Capacity &
Quality
IP
Reach
Huge Impact by Doubling Farmers incomes & drastic effects on
environment (reducing 5% of India’s GHG, water pollution & better
Soil).
Market is already waiting for this technology and has been
asking for it for over 30 years
Highly Profitable for all Stake Holders (Easy to Scale)
Business Plan to ensure even the smallest farmers get easy
access to our machines
International Patents Filed & World’s First such UDP Powered
Applicator
Geared up with a Passionate, Strong Team of IITians, Some of
the Best Partners & Advisors. Several VCs also willing to
support at a later stage. High on Quality.
Monitoring &
Analytics
Extensive IT Based Monitoring System
