IIPM Group Presentation

1. NETAFIM IRRIGATION
INDIA PVT LTD
Group 5
Section 2

2. • Netafim India is a wholly owned subsidiary of Netafim, the
global leader in smart irrigation solutions for sustainable
productivity.
• Established in 1997, Netafim India offers a wide range of
micro-irrigation, greenhouse and field automation solutions.
• With three manufacturing plants, over 1,000 employees, and
nearly 2,000 dealers, Netafim India’s operations span
throughout the subcontinent.
• At present, Netafim irrigation systems are running
successfully on more than 20 lakh acres of land across
diverse agro-climate in the country, suitable for a wide range
of crops.
• Netafim India offers extensive agronomic, design, after-sales
support, and agri-extension services to ensure sustainable
prosperity to over 6.5 lakh farming families and this journey is
still on.
• Netafim India is an active partner in several government
projects like GGRC, APMIP and TANHODA.

3. Dedicated to developing, implementing
and supporting targeted solutions for
customer base, Netafim India focuses on
the following business lines.
• Irrigation
• Greenhouses
• Crop Management Technology

4. COMPETITORS
• Jain irrigation
• Nagarjuna group
• Parikshit industries
• Premier irrigation
• EPC

5. GLOBAL SCENARIO
• Global sales of micro irrigation systems are
projected to reach US $ 5.6 billion by 2020.
• Micro irrigation systems & market 2015-19
with Netafim, The Taro company , Jain
irrigations system & Rainbird dominating
the US $ 2.22 billion market .

6. IRRIGATION
• Irrigation potential is about 140 mha
• 58.4 mha from major and medium irrigation
sources and 81.5 mha from minor irrigation
sources .
• Ground water persists 70% of irrigation
water .

7. HOW IS DEMAND CREATED ?
• Increasing water scarcity in most of the
regions of the world .
• Improved crop production with the use of
micro irrigation systems .
• Market segmentation on the basis of type
crop type and region .
• Support from local governments .

8. MARKET SHARE OF MAJOR IRRIGATION
COMPANIES IN INDIA
SOURCE : FICCI
Jain
55%Netafim
25%
Nagarjuna
group
6%
Parakshit
industries
5%
premier
irrigation
3%
EPC
3%
Others
3%
share

9. PORTER’S ANALYSIS

10. PORTERS 5 FORCE
MODEL
PARAMETERS HIGH MEDIUM LOW
Bargaining power of
Buyer
1. Price sensitive
2. Local manufactured brand
3 Buyers switching cost
high
high
medium
Bargaining power of
Supplier
1.Demanding more margins
2.Ability to substitute
3.Cost of substituting
high
medium
low
Threat of Substitute 1. Cost of substitution
2. Product option available High
low
Threat of Entry/Exit 1. Capital and labour
intensive
2.Overall bariers to entry
3. Cost advantages
high
medium
low
Internal Rivalry 1. Competitors
2. Switching cost
3. Brand power
high
medium
low

11. 580
620
700
750 750
809.4988337
866.9087503
750.00
789.93
846.96
750.00
829.06
886.86
0 500 1000 1500 2000 2500 3000 3500
2013
2014
2015
2016
2017
2018
Axis Title
AxisTitle
2013 2014 2015 2016 2017 2018
Sales(crores in Rs) 580 620 700 750
Forecast(Sales(crores in Rs)) 750 809.4988337 866.9087503
Lower Confidence Bound(Sales(crores in Rs)) 750.00 789.93 846.96
Upper Confidence Bound(Sales(crores in Rs)) 750.00 829.06 886.86
NETAFIM SALES(CRORES Rs.)
Sales(crores in Rs) Forecast(Sales(crores in Rs)) Lower Confidence Bound(Sales(crores in Rs)) Upper Confidence Bound(Sales(crores in Rs))