Creating globally scalable and sustainable social businesses<br />Targeting massive socio-economic transformation at the B...
Challenges  for Farmer<br />Fragmented and subsistence existence<br />Main asset-Land: quality, nutrient status, capacity ...
Who we are?<br />eKutir is a Rural Management Services Company with a focus on evolving an appropriate knowledge managemen...
Farmers eKutir: What we do?<br />ENTREPRENEUR<br />FARMER<br />Farmer discusses problems, needs, land status, income & exp...
How IT is helping the Farmer in our different IT interventions<br />Income<br />Productivity<br />sustainability<br />
productivity<br />Information on available inputs/buying on line from the company<br />Risk reducing inputs<br />Cost/bene...
income<br />Opportunity for Better realization<br />Market information live<br />Market price information<br />Web based i...
How Grameen-Intel-eKutir Initiatives help<br />Farmer Profile<br />Intervention<br />Then<br />Now<br />I can keep and rec...
SOIL TESTING &Nutrient  management through IT<br />Intervention -II<br />Now<br />Then<br />I am doing my soil testing and...
Agri clinic & Agri advisory<br />Intervention-III<br />Now<br />Then<br />I do not get any advise from any experts on any ...
Entrepreneurship IT model<br />Intervention-IV<br />SF<br />seed<br />SF<br />SF<br />SF<br />SF<br />SF<br />fertilizer<b...
Soil Testing & Nutrient Management Processes<br />Agronomy<br />Exp-1<br />Soil Exp<br />Exp-2<br />E Agro Hub<br />Bio Ad...
Financial Impact<br />Financial Impact of eKutir's Intervention on a Vegetable Farmer<br />Production increased by 15%Sale...
ICT Helping the Small Farmer Improve his Income thru Better Inputs and Practices<br />Charana Sasmal is a subsistence farm...
Impact of e-Agro Project on various stakeholders<br />      Farmers Community<br />      Entrepreneurs<br />      Farmers<...
Impact on the Farmers Community<br />ICT  as a magnet in pooling Farmers together.<br />Gradual Realization that ICT can p...
Impact on Entrepreneurs<br />An opportunity for the local unemployed youth to be engaged.<br />A realization that a space ...
Potential for more income streams,
Migration arrested > related social disaster averted</li></ul>October 27, 2010<br />17<br />
Impact on Farmers (Registered)<br />Individualized Portfolio management planned approach<br />Right information to get rig...
Impact on the input supplier (Seed)<br />Connecting the producer to the consumer: Transparency in seed supply.<br />No mid...
Details of Seed Companies doing business with eKutir<br />Seminies<br />Bioseed<br />Nunhems<br />Nodel Agrotech<br />Indi...
Highlights of the Study undertaken by KSRM (KIIT School of Rural Management)<br />ICT plays an important role for the farm...
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E kutir

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  • The eAgro initiative conducted jointly by eKutir and Grameen-Intel Social business is focused on the improvement of lives and livelihoods of the rural poor who are of mostly agrarian background.Our efforts this far have been to serve the common most critically felt and unfelt needs of the small farmers that are stumbling blocks to his progress and productivity (understanding &amp; knowing the quality of their main asset- their land, its nutrient status, and the capacity to grow the right crop based on the nutrient status as well as from a commercial viability angle, mapping it to and providing access to appropriate genuine guaranteed quality inputs: seeds, fertilizers, availability of qualified advice on best cultivation and risk mitigating (for disease/pest/climate change/financial) practices, market discovery and market connects for transacting at best terms.Lots of pockets of knowledge…but no integrated way of putting this to action…ie. action from the farmers perspective: not from the Agro univ., or the supplier, or the middle-man or the lenderHis need: This knowledge access should be cost-effective, reliable, convenient, meet his need, be available at his village
  • Knowledge repository is created and the answaer can be retrived from the data base.
  • 1.Soil Sample Collected by the Farmer in the presence of a tarined manpower/ entrepreneur2.Soil test is done by the entrepreneur at the hub soil test kit to be purchased by the entrepreneur3.Soil Test Report entered in the electronic form and send to the expert for advisory on the soil fertility status4.Advisory is sent to the Bio and Chemical fertiliser experts for calculating the doses and recommending the application practises5.Report along with all the advisory is given to the Farmer for application or precise implementation6.The requirement of fertiliser is being given to the Farmer by procuring it from the distributors
  • E kutir

    1. 1. Creating globally scalable and sustainable social businesses<br />Targeting massive socio-economic transformation at the Base of the Pyramid<br />Through effective use of ICT<br />Farmers eKutireAgro is an initiative jointly conceptualized and executed by <br />eKutir and Grameen-Intel Social Business<br />
    2. 2. Challenges for Farmer<br />Fragmented and subsistence existence<br />Main asset-Land: quality, nutrient status, capacity to grow right crop & mkt? Unknown!<br />Right quality “guaranteed” seed & nutrients<br /><ul><li>Access to best agro cultivation practices</li></ul>Risk mitigation: finance, pests, diseases, climate<br />Labour shortage vs unviable mechanization<br />Access to market info and transacting at terms suitable to him <br />Post harvest logistics of Storage, Processing & Transport<br />Lots of pockets of knowledge…but no integrated way of putting this to action…<br />ie. Actionable knowledge from the farmers perspective: not from that of the Agro univ., or the supplier, or the middle-man or the money lender<br />Farmer’s need: This knowledge access should be cost-effective, reliable, convenient, meet his specific need, be available at his village & sustainable<br />
    3. 3. Who we are?<br />eKutir is a Rural Management Services Company with a focus on evolving an appropriate knowledge management system in rural areas.<br />eKutir is a Rural Social Enterprise that is creating globally scalable and sustainable social businesses that target massive socio-economic transformations through effective use of ICT.<br />eKutir’s focus is to create rural growth engines for sustainable livelihoods and commerce especially in areas like agriculture and village crafts, which constitute the bulk of vocations. <br />Head-quartered in Bhubaneswar, Orissa., eKutir has branch offices & experiment stations in Bangalore and Chennai, and rural extension service centres in 10 locations spread out in 3 districts of Orissa. <br />Farmers eKutireAgro is an initiative jointly conceptualized and executed by <br />eKutir and Grameen-Intel Social Business<br />
    4. 4. Farmers eKutir: What we do?<br />ENTREPRENEUR<br />FARMER<br />Farmer discusses problems, needs, land status, income & expense details with the Entrepreneur<br />Entrepreneur enters static and dynamic data into eAgro system<br />Genuine Seed Supplier<br />Genuine Seed Supplier<br />FARMER<br />Genuine Fertilizer Supplier<br />eKutir routes request to relevant group<br />Genuine Pesticide Supplier<br />Agriculture Advisors<br />Micro Financer (Credit, Ins.)<br />Machinery<br />Labour<br />
    5. 5. How IT is helping the Farmer in our different IT interventions<br />Income<br />Productivity<br />sustainability<br />
    6. 6. productivity<br />Information on available inputs/buying on line from the company<br />Risk reducing inputs<br />Cost/benefit<br />Access to the experts on line<br />Nutrient management<br />yield<br />Crop damage<br />Timely on line advisory from experts<br />IPM<br />Pest management<br />Irrigation demand<br />Weekly weather report from the web<br />Weather information<br />information<br />Proper risk averted decision making<br />
    7. 7. income<br />Opportunity for Better realization<br />Market information live<br />Market price information<br />Web based information<br />Supply demand information<br />Spreading sells<br />Better realization<br />Participation in the Commodity trading<br />Online participation<br />
    8. 8. How Grameen-Intel-eKutir Initiatives help<br />Farmer Profile<br />Intervention<br />Then<br />Now<br />I can keep and record my activities through ehub<br />I do not know /no record what I am doing<br />No objective record keeping for my decision<br />It helps me in proper decision making thereby reducing my risk<br />No heresay but decision objectively <br />Result<br />Proper Record keeping is possible through IT which is the first step towards reducing risk at the farmer level<br />
    9. 9. SOIL TESTING &Nutrient management through IT<br />Intervention -II<br />Now<br />Then<br />I am doing my soil testing and getting the report and general recommendation instantly<br />I know that soil testing is important but I have not done as there is no facility<br />It takes long time to test and no advisory given<br />I am getting crop specific nutrient use advisory<br />I do not get crop specific advisory continuously<br />I am getting the quantity & cost of nutrient instantly<br />My crop productivity is not taking place but I can not help it<br />Soil health is maintained & productivity ensured<br />
    10. 10. Agri clinic & Agri advisory<br />Intervention-III<br />Now<br />Then<br />I do not get any advise from any experts on any problems at the time of growing of crops<br />I get all clinical advisory instantly can save my crops<br />Unnecessary cost avoiding for proper advisory<br />My crop gets damaged because of diseases/pesticides attack<br />Receiving right advisory at the right time instantly<br />Desperation application destroys my crop<br />No information on anything related to crop like seed/fert/credit/fm/insurance/market etc<br />
    11. 11. Entrepreneurship IT model<br />Intervention-IV<br />SF<br />seed<br />SF<br />SF<br />SF<br />SF<br />SF<br />fertilizer<br />SF<br /> e hub<br />SF<br />Service providers<br />agriclinic<br />SF<br />SF<br />SF<br />Agri exp<br />erts<br />SF<br />SF<br />SF<br />credit<br />SF<br />SF<br />SF<br />SF<br />market<br />Aggregating needs<br />SF<br />SF<br />
    12. 12. Soil Testing & Nutrient Management Processes<br />Agronomy<br />Exp-1<br />Soil Exp<br />Exp-2<br />E Agro Hub<br />Bio Adv<br />Exp-3<br />Chemical Adv<br />Exp-4<br />Fert Distributors<br />Fert Distributors<br />Fert Distributors<br />
    13. 13. Financial Impact<br />Financial Impact of eKutir's Intervention on a Vegetable Farmer<br />Production increased by 15%Sales increased by 122%Net Cash Flow increased by 203%!!<br />105% increase in Seed Cost due to guaranteed quality seed at higher price resulting in better germination rate and better yield<br />17% reduction in Fertilizer Cost due to the advantage of lower eKutir bulk rate with the benefit passed onto farmer<br />71% reduction in Labour Cost due to minimal labour used mainly for general upkeep, not for pests/diseases (better disease and pest resistant seeds and appropriate use of fertilizer and pesticides in right quantity)<br />29% reduction in Pesticide Cost due to minimal expense towards pesticides<br />Advice on changed crop pattern & best seed type; type of fertilizer, the amount and procedure of application, and general advice on crop maintenance<br />Informed Farmer increased his costs by 41%<br />
    14. 14. ICT Helping the Small Farmer Improve his Income thru Better Inputs and Practices<br />Charana Sasmal is a subsistence farmer growing vegetables on his 3 acre holding in Dihagaon, Orissa about 180 km from the capital city. His income is barely enough to support his family of 6, and keeps him continually in a spiraling debt. The low quality and high cost of inputs (seeds, fertilizer, pesticides) and lack of knowledge of their application, puts Charana’s whole operation and family livelihood at risk. He is even contemplating desparate alternatives including quitting farming and finding some employment in the city, but doesn’t know the perils of that!<br />Through the ekutir & Grameen-Intel eAgro farmer livelihoods improvement initiative, Charana was able to get the best quality seeds directly from the seeds major, with a 80% germination guarantee as opposed to < 20% earlier, along with access to best cultivation practices (land preparation, irrigation, right qty/type of nutrient & pest/disease mitigants) at his village itself. Though he paid a higher cost for this seed (Rs 9225 vs Rs 4500), the higher quality of “hardened” seed & better practices ensured reduced expenses on fertilizers, pesticides, labour (with better systems in place), while increasing his sales by 122%, and net income by over 420%. As a result, he was able to generate a surplus of Rs 15,665 (vs Rs 3,700 earlier), thru which he repaid his debt, and the rest used for his families well-being (better food, medicine, clothes, bicycle…) & for providing the seed finance (Rs 2300) for the next crop- thereby, removing him once-and-for-all from the dependency on the unscrupulous money lender. He is now confident enough to seek more land to expand his farm size & augment his income further!<br />
    15. 15. Impact of e-Agro Project on various stakeholders<br /> Farmers Community<br /> Entrepreneurs<br /> Farmers<br /> Input Supplier<br /> Other StakeHolders (experts, markets, processing..)<br />October 27, 2010<br />15<br />
    16. 16. Impact on the Farmers Community<br />ICT as a magnet in pooling Farmers together.<br />Gradual Realization that ICT can play a role for service delivery and instant information reach.<br />Better productivity and risk management<br />Forming FIG and attending the meeting<br />Participatory & democratic<br />Bringing together the community & info sharing <br />Aggregation possibilities and advantages<br />Deciding the cost of services/Registration fees.<br />Talking about their needs & planning / prioritizing the requirement.<br />e-Hub as an epicenter of all Farmers activities.<br />A sense of ownership & participation – 1st indicator of sustainability<br />Planned approach to improve the livelihood prospects & community life<br />October 27, 2010<br />16<br />
    17. 17. Impact on Entrepreneurs<br />An opportunity for the local unemployed youth to be engaged.<br />A realization that a space in the rural area is available to do business with a difference.<br />Gradual awareness amongst the local unemployed to take up this work.<br />Demand from other places to establish.<br />Own involvement financially for the project(Financially). <br /><ul><li>Localized Entrepreneurial capacity, livelihood & employment generated with savings augmented…
    18. 18. Potential for more income streams,
    19. 19. Migration arrested > related social disaster averted</li></ul>October 27, 2010<br />17<br />
    20. 20. Impact on Farmers (Registered)<br />Individualized Portfolio management planned approach<br />Right information to get right decision.<br />Availability of good quality seeds/ at the right time and at a right price.<br />Demand for availing inputs (seeds) increased from May to September.<br />ICT intervention has increased their Productivity and Income.<br />Getting better advisory.<br />Increasing queries and different kind of queries.<br />Assess current crop varieties , and use as basis to recommend appropriate ways to get better crop varieties / rotation / yields.<br />Exotic vegetable farmers club has been formed dealing in higher margin crops.<br />Ability to detect and mitigate disasters of diseases and pests (next slide)<br />Aggregation of needs (eg. lower costs of inputs, mechvslabour)<br />Farm Mechanization increased their margin.<br />Farmer able to concentrate on his core competence, leaving the hassles to be overcome (at a reduced cost) by experts and thereby generate increased income, decreased dependence on exp credit, higher risk taking capacity<br />October 27, 2010<br />18<br />
    21. 21. Impact on the input supplier (Seed)<br />Connecting the producer to the consumer: Transparency in seed supply.<br />No middleman involved. Spurious seeds avoided.<br />Better yield potentially<br />Credibility of the company improved.<br />Direct feedback from the farmers –acts as a critical input for marketing strategy.<br />Totally involved in e-Agro project – sensitizing the farmers and entrepreneur to best practices<br />A major achievement: as this itself can address issues of food scarcity/security<br />October 27, 2010<br />19<br />
    22. 22. Details of Seed Companies doing business with eKutir<br />Seminies<br />Bioseed<br />Nunhems<br />Nodel Agrotech<br />Indian Seeds<br />Contact list<br />October 27, 2010<br />20<br />
    23. 23. Highlights of the Study undertaken by KSRM (KIIT School of Rural Management)<br />ICT plays an important role for the farmer.<br />FIG is the right way for ensuring participation of the farmer.<br />Entrepreneur is the critical link.<br />Farmers are benefitted because of good quality of seeds and advisory.<br />Market information and weather information helps the farmer in decision making.<br />Scaling up of the e-Agro activities in other areas.<br />October 27, 2010<br />21<br />
    24. 24. Reaction from other Stakeholders<br />NABARD- wants to enlarge/replicate.<br />Suggesting integration with Micro Credit and Water Management<br />Interested in taking biz to Farmers Club Programme (>2000 in Orissa, >60k in India)<br />OUAT- Very enthusiastic=>LAB to LAND in reality<br />State Govt.-Keen to participate in the project <br />Input Supplier- Excited about the project –wants to join and take it forward <br />Interest from stakeholders to replicate in other states<br />October 27, 2010<br />22<br />
    25. 25. THANK YOU<br />kcmishra40@gmail.com<br />srinivasbgarudachar@gmail.com<br />

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