This document summarizes DeHaat, an online farmers' marketplace created by Green Agrevolution Pvt. Ltd. to enhance agricultural efficiencies. DeHaat provides a 360-degree platform for farmers, connecting them to inputs, advisory services, and output markets. It has grown a network of over 300,000 farmers across multiple states in India. DeHaat aims to continue expanding its network of farmers and dealers to reach annual revenues of $100 million by 2018-19 through increasing access to inputs, markets, and data-driven services.

1. Enhancing agri efficiencies through online farmers’ marketplace
DeHaat™
Market
Technology Inputs
Farmers
Green Agrevolution Pvt. Ltd.
1003, Springhouse, DLF Phase-IV, Gurgaon, Haryana |
B-83, Kankarbagh, Patna, Bihar (India) | 0612-2352244 | http://agrevolution.in/

2. • 10%-15% saving in direct cost related to
seed fertilizer insecticides & other inpts
• Input planning & optimization
• Recommendation of right dosage and
input based on profile & historical
cropping pattern
Agri inputs
(Seed, fertilizer & pesticides, Equipment)
• Up to 20% increment in farm
productivity
• Customized crop advisory calls in
local language
• On farm query resolution through
DeHaat service providers
• Up to 15% better price discovery
• Access to better buyer & market
• Transparent weighing and payment terms
• Communication from buyers to grow niche crop
and variety as per market demand
DeHaat – Tech enabled end to end agri services
01
Up to
50%
increment
for
farmers
Crop advisory Market linkage of produce
Farmers get access to complete 360 degree agricultural services through DeHaat and experience up to 50% increment in their
income from agriculture

3. Delivery mechanism
Nodal Office
(Inventory point at
regional basis)
DeHaat
( Micro-entrepreneuers or
last mile service providers
as franchise)
• Inventory Management
• Coordination with CPs
• Data Collation
• Capacity building of Channel partners (CP)
• Logistics Support
Farmers
• Farmer Mobilization
• Input Distribution
• Data Collection
• Output Aggregation
• Extension Services
1:30
1:600
02

4. DeHaat – The technology for last mile agri services
Farmers’ profile
management
Exhaustive crop
pest data base in
local language
M-commerce platform
for 400+ agri input, farm
equipment at better rates
Farm based advisory
on real time basis
03

5. DeHaat – Robust backend for farmers’ services
ICT enabled backend to
track any farmer touch
point
04

6. • Set up supply chain for
Wheat, Paddy & Litchi
• Collaboration with bulk
buyers
• Annual transaction INR 3
Cr/year
• Connects farmers directly to
institutional & bulk buyers
• Verified quality & quantity is
shared with large pool
• Production of specific crop/
variety with complete visibly
Sales of agri inputs
(B2B market place for seed, insecticides &
farm equipment )
Market linkage of farm produce
(B2B market place)
Leveraging farmers’ data
• Forward linkage &
contract for Maize
buyers & warehouse
• Annual transaction of
INR 7.5 CR
• Niche crop like Mint &
Vegetables
Revenue streams (1/3)
05
2018-222015-172012-14
• Network of 300,000
farmers , 500+ DeHaat
• Target top line 100 CR
• Post harvest
infrastructure for Maize
& vegetables
• Avg. gross margin 16 % -
20%

7. • Farmers get access to 400+ agri
inputs from competitive sources
• Input companies get direct access
to farmers
• Input at right time, price & quality
Market linkage of farm produce
(B2B market place)
Sales of agri inputs
(B2B market place for seed, insecticides
& farm equipment )
06
Revenue streams (2/3)
Leveraging farmers’ data
2018-202015-172012-14
• Quality seeds of
selective crop for
quality control on
produce – Paddy,
Wheat & vegetables
• M-commerce
platform for 400+
products
• 100+ DeHaat for last
mile delivery
• Annual transaction
NR 5 Cr @ gross
margin of 12%-15%
• DeHaat labeled organic
inputs with margin 30%
• More offerings through
Farmers version app
• Network of 1million
farmers & 1000+ DeHaat

8. • Analytics of farmers’ data related
to various transaction
• Insights of crop productivity , crop
status for agri stakeholders
• Use of data for designing other
services for farmers
07
Revenue streams (3/3)
Market linkage of farm produce
(B2B market place)
Leveraging farmers’ data
Sales of agri inputs
(B2B market place for seed, insecticides
& farm equipment )
2018-202015-172012-14
• Technology for
Strong backend &
database
• Got pad by DuPont
for data driven
services
• INR 1 Cr revenue
from EDF & doTERRA
for yield insights &
traceability
• Usage of data to offer
more services to farmers
– crop insurance or credit
• Database of 1 million
farmers
• Log of detailed
transaction

9. 2016-17
Bihar & U.P.
5300 farmers
16 DeHaat
INR 7.1 Cr revenue
10% GM
1% EBITDA
2015-16
Bihar
2018-19
Bihar, U.P., M.P. &
Maharashtra
Financials
2017-18
Bihar & U.P.
15,000 farmers
38 DeHaat
INR 11 Cr
revenue
12 % GM
3% EBITDA
100,000 farmers
150 DeHaat
INR 25 Cr revenue
16 % GM
1% EBITDA
300,000 farmers
400 DeHaat
INR 90 Cr revenue
18 % GM
5% EBITDA
08

10. 09
Capital requirement
F.Y. Funding Round Milestone
2015 Angel round – INR 50
Lakh
Tech platform set up & Network of
15,000 farmers, 38 DeHaat dealers, INR
11 Cr revenue/year
Target fundraise
2018 Series A – INR 15 Cr Scaling up to network of 150 DeHaat &
100,000 farmers, Annual GMV of INR 40
Cr
2019 Series B - INR 30 Cr Path to exponential growth with 600
DeHaat dealers & 500,000+ farmers to
achieve annual GMV of INR 350 Cr
42%
28%
30%
Fund utilization
Farmers' acquisition & DeHaat branding Corporate overhead Technology -AgTech

11. 10
GREEN
AGREVOLUTION
PVT. LTD
Enhancing agri efficiencies through online
farmers’ marketplace
Thank You
© Copyright 2017, Green Agrevolution Pvt. Ltd.