2. Executive Summary
Solution Need
01
HOW DO WE SOLVE ?
• Mobile based technology to
connect farmers in India to best
agricultural input, advisory &
Market
• Improving transparency &
efficiency of agri value chain
WHAT DO WE SOLVE ?
• 70mn Indian farmers don’t have access
to quality value chain services
• Overall agri based transaction size is $
400bn
• Penetration of smart phone in rural area
is increasing by 20% every year
WHY US ?
• 20000+ farmers network
through 50+ DeHaat operators &
targeting 1mn farmers by 2020
• Revenue of $ 1mn in F.Y.16 & $
1.5 mn in F.Y. 17
• Tie up with ITC, UPL, Cargill &
DuPont, doTERRA & many more
Milestones
3. • 30%-40% higher cost of input
purchase
• Uncertainty of price, quality &
availability
• Often get misguided about the right
variety and input
• No assurance of quality &
accountability of local retailer
Agri inputs
(Seed, fertilizer & pesticides, Equipment)
• No reliable channel for crop
advisory & information
• No customization based on
farmers’ profile & prevailing crops
• Dependency upon local aggregator
• No defined payment & weighing terms
• Scarce logistic support to reach out better
buyer or market
• Up to 40% post harvest loss
Pain Points
02
Up to
130%
in
efficiency
Crop advisory Market linkage of produce
Scarce agri value chain services and dependency upon multiple channels lead to low productivity and profitability for 70 mn
small farmers in India
4. • 10%-15% saving in direct cost related
to seed fertilizer insecticides & other
inpts
• Wide range of best agri inputs from
competitive sources
• Recommendation of right dosage and
input based on profile & historical
cropping pattern
Agri inputs
(Seed, fertilizer & pesticides, Equipment)
• Up to 20% increment in farm
productivity
• Customized crop advisory calls in
local language
• One on One interaction with
experts on toll free number
• On farm query resolution through
DeHaat service providers
• Up to 15% better price discovery
• Access to better buyer & market
• Transparent weighing and payment terms
• Communication from buyers to grow niche
crop and variety as per market demand
DeHaat – an end to end agri services
03
Up to
50%
increment
for
farmers
Crop advisory Market linkage of produce
Farmers get access to complete 360 degree agricultural services through DeHaat and experience up to 50% increment in their
income from agriculture
5. Delivery mechanism
Nodal Office
DeHaat
• Inventory Management
• Coordination with CPs
• Data Collation
• Capacity building of Channel partners (CP)
• Logistics Support
Farmers
• Farmer Mobilization
• Input Distribution
• Data Collection
• Output Aggregation
• Extension Services
1:30
1:800
04
6. DeHaat – The technology for last mile agri services
Farmers’ profile
management
Exhaustive crop
pest data base in
local language
M-commerce platform
for 400+ agri input, farm
equipment at better rates
Farm based advisory
on real time basis
05
7. • Set up supply chain for
Wheat, Paddy & Litchi
• Collaboration with bulk
buyers
• Annual transaction INR 3
Cr/year
• Connects farmers directly to
institutional & bulk buyers
• Verified quality & quantity is
shared with large pool
• Production of specific crop/
variety with complete visibly
Sales of agri inputs
(B2B market place for seed, insecticides &
farm equipment )
Market linkage of farm produce
(B2B market place)
Leveraging farmers’ data
• Forward linkage &
contract for Maize
buyers & warehouse
• Annual transaction of
INR 7.5 CR
• Niche crop like Mint &
Vegetables
Revenue streams (1/3)
06
2018-222015-172012-14
• Network of 300,000
farmers , 500+ DeHaat
• Target top line 100 CR
• Post harvest
infrastructure for Maize &
vegetables
• Avg. gross margin 16 % -
20%
8. • Farmers get access to 400+ agri
inputs from competitive sources
• Input companies get direct access
to farmers
• Input at right time, price & quality
Market linkage of farm produce
(B2B market place)
Sales of agri inputs
(B2B market place for seed, insecticides
& farm equipment )
07
Revenue streams (2/3)
Leveraging farmers’ data
2018-202015-172012-14
• Quality seeds of
selective crop for
quality control on
produce – Paddy,
Wheat & vegetables
• M-commerce
platform for 400+
products
• 100+ DeHaat for last
mile delivery
• Annual transaction
NR 5 Cr @ gross
margin of 12%-15%
• DeHaat labeled organic
inputs with margin 30%
• More offerings through
Farmers version app
• Network of 1million
farmers & 1000+ DeHaat
9. • Analytics of farmers’ data related
to various transaction
• Insights of crop productivity , crop
status for agri stakeholders
• Use of data for designing other
services for farmers
08
Revenue streams (3/3)
Market linkage of farm produce
(B2B market place)
Leveraging farmers’ data
Sales of agri inputs
(B2B market place for seed, insecticides
& farm equipment )
2018-202015-172012-14
• Technology for
Strong backend &
database
• Got pad by DuPont
for data driven
services
• INR 1 Cr revenue
from EDF & doTERRA
for yield insights &
traceability
• Usage of data to offer
more services to farmers
– crop insurance or credit
• Database of 1 million
farmers
• Log of detailed
transaction
11. 10
Capital requirement
41%
53%
6%
Fund utilization ( INR 13 Cr)
Farmers acquisition &
DeHaat branding
Salary & corporate
overhead
Technology
F.Y. Funding Round Milestone
2015 Angel round – INR 50
Lakh
Tech platform set up & Network of
15,000 farmers, 38 DeHaat dealers, INR
11 Cr revenue
Target fundraise
2017 Series A – INR 13 Cr Scaling up to network of 150 DeHaat &
100,000 farmers, Annual GMV of INR 40
Cr
2018 Series B - INR 30 Cr Path to exponential growth with 600
DeHaat dealers & 500,000+ farmers to
achieve annual GMV of INR 350 Cr
12. 11
Scale up strategy
Till 2015
Farmers
Acquisition
DeHaat
Buyers/
Suppliers
2016-18 2018 onward
Awareness drive
Free subscription in 1st season
Toll free numbers for farmers for enrolment as well as query registration
Farmers’ version of mobile application in regional languages
Individual micro entrepreneurs
as DeHaat coordinator
Mobile based farmers’ market-
place for Agri input- advisory-
market
Adding more offerings – crop insurance, credit
Adding more offerings to marketplace – crop insurance, credit, farm equipment
7500 100,000 – 150,000 300,000
18 ~300 500+
User-friendly technology
Small input retailer, trader as
DeHaat coordinator
Collaboration with government, corporate CSR program
Multi state expansion in India
Global expansion through licensing
Selective sellers & buyers No direct
interaction with farmers on platform
35 150+ 350+
Dedicated panel & tech based marketplace
for visibility up to last mile
Tech based 360 agri services under one roof for farmers
through local channel partners
Sustainable network of 1 mn farmers through
network of 1500 DeHaat dealers
Multi state expansion in India
13. Shashank Kumar
Founder & CEO
• B.Tech from IIT Delhi and minor MBA from Dept of Management Studies, IIT Delhi in 2008
• 8.5 yrs of experience of supply chain consulting & agriculture value chain services
• Got many awards for entrepreneurial & leadership skills in agriculture – Ashoka Fellowship (2013), Forbes 30 under 30 (2014), TieCon Silicon
valley speaker (2016)
• Role: Development of DeHaat technology, Market linkage of farm produce, Business development & investors relationship
Amrendra Singh
Co-founder & VP, Farmers’
services
• B.Tech in Computer Science graduate from NIT Jamshedpur in 2012
• At Agrevolution, he led team to create a network of last mile agri service providers
• 4 yrs of experience of agricultural supply chain & operations
• Role : DeHaat & farmers’ network establishment
Shyam Sundar
COO
• PGDM at IIM Ahmadabad in 2011 and B.Tech at IIT Kharagpur in 2008
• 5 yrs of experience of agri supply chain & data analysis
• Role: DeHaat operations, Supply chain
Aditya Khanna
CTO
• Completed his integrated masters in computing applications (MCA) from IIT Delhi in 2012
• 4 yrs of experience of Android development, python, machine learning & leading team of developers while working with American Express,
Accenture & as a freelancer
• Role: DeHaat development ( web as well as android interface)
- Other key team members are Dr. Kamal ( Head, R&D), Abhishek Dokania (6 yrs of agri supply chain)
- 30+ years of overall experience of agriculture & farming services as a team
Team14
14. 15
Awards & Recognition
1st prize at
“Eureka’12” in social
category- B-plan
competition at IIT B
Runners up at TSEC-
IIM C
in 2014
Winner of Mobile 4
Good- 2015
Forbes 30 under 30 in
2014
Amazing Indian in
2014
Winner of 5th AFI
forum-Silicon Valley
Challenge
Ashoka Fellow in
2013
Incubated for 6 months
at Santa Clara University
Featured amonst 20
top social business in
2013
Featured by YS as
“Start up of the
month”
15. Advisors
How ? WhyUs ?
16
Shrikant Lohokare Prof. P.K.Sinha
• Martin is Director of Fem
Sustainable Social Solutions
(FemS3). FemS3 is funding social
enterprise models and providing
last-mile consulting services.
Martin joined FemS3 in June 2010.
• He obtained a PhD in Business
Ethics from “Universitaet
Eichstaett” (Germany).
• Martin has also co-launched an
impact-investing fund early this
year focusing on early-stage social
enterprises.
Milestones
• He is SFO based & highly diversified
experience of Technology
Executive, Entrepreneur, and
Investor with over 20 years of
innovation, engineering, strategic
marketing, business development
leadership and general
management experience in
Fortune 500 companies, venture-
backed start
ups, evaluating, negotiating, and
structuring direct venture capital/
private equity
investments, strategic
alliances, mergers and acquisitions
• Mr. Sinha is a Professor in Retailing
and Marketing at Indian Institute of
Management Ahmedabad
(IIMA), India. He is also the
Chairperson of the Centre for
Retailing at IIMA. Before IIMA, he
has been a faculty at IIM
Bangalore, XIMB and Dean at
MICA.
He has published several books. His
book on Retailing has been
published by Oxford University
Press
• Ashish is graduate from IIT-Delhi &
MBA from Stanford.
• As management consultant He
worked with Boston Consulting
Group to drive strategic change in
product management, organization
and operational functions of
fortune 500 companies.
• He has also worked closely with 2
Silicon Valley start ups Kinestral
Technologies and Relcy Inc for total
fund raise of $ 30mn + & team
expansion to 50+
Ashish NagarMartin Vogelsang
