The presentation describes the mission to target how many acres of land under organic farming, what investment it involves and how much throughput we anticipate in the establishing the organic product market

1. Vision - Integrating Organic India
-Mission Profitable Agriculture

2. Ish Agri. Tech is India’s one of the rapidly growing agri business
company with complete forward and backward integration.
Our shared vision and speed of implementation has resulted into
Profitable Agriculture to farming community across country.
Our contribution to the world of agriculture has been recognized in
the form of authorizing as a Regional Council by the government of
India.
Company Highlights:
 Established in 2013
 Headquarter in Indore, Madhya Pradesh
 Presence in more than 4 states
 Core activities are Certified Seeds, Bio Fertilizers, Field Assistance
Market Providers, Authorized Regional Council, Organic
Certification etc.
 Strength-More than 10,000 active farmers, Complete experience in
integrating organic farming to Farm to Fork

3.  Ish Agri. Tech. will act like a mentor, facilitator, certifier, advisor and implementer to
generate optimized farming benefits to farmers and stakeholders across nation.
Regional Council is a methodology to perform above role effectively.
 Connecting number famer groups of farmers under PKVY scheme across country.
 Most trusted organic certifier by FPCs in Madhya Pradesh.
 Integrated approach in Agri input supplies with trusted partners.
 Jointly developed product with NCOF.
 Assisting farmers to identify beneficial market in shortest crop time.
 Providing marketing platforms to organic farmers, connection them to different
markets through technology as well as conventional methods.
 Largest facilitator for Soyabean farmers to convert Soyabean farms into organic
farms
 We are emerged as largest organic market providers for paddy grown in remote
areas of India.

4. Target to convert 5,00,000 acres area
under organic farming by year 2020.
Investment of over 1000 crore by farmers.
Organic production of over 2000 crore by
IAPL certified farmers.
Establishment of Organic Market

5. Project coordinator (for timely Execution and reporting of activities)
Qualification M.Sc. Ag.
District level executives for operation
control (Qualification B.Sc. Ag.)
Cluster Resource Person (CRP)
Qualification Graduate (Local)
Support team FROM HEAD OFFIICE
Sr. Managers Trainers Marketing experts logistic support Data entry
operators

6.  Adopt and introduce the concept of
organic farming
 Training of farmers on organic food
production
 Convert conventional farms into
organic horticulture production farms
 Promote on farm inputs
 Conservation of soil health
 Making production, marketing and
distribution system traceable
Cont..

7. Compliance to organic standards as per
international requirements
Certification of project areas by accredited
certification agency acceptable in most
world countries
Safe food production and quality
assurance
Introduce e-organic agriculture
management systems
Making organic farming in India
comparable and competitive in world
market in WTO regions

8.  Survey of perspective villages / blocks in each selected
district.
 Awareness meetings in villages to highlight the benefits
of organic farming and group certification system to
motivate farmers to adopt organic farming.
 Selection of farmers who meet all the requirements for
organic adoption.
 Registration of farmers done as per the National
Standards of Organic Production.
 Farmers registered only after receiving his/her
photograph and copy of land records.
Cont…

9.  Cluster formation of farmers & Generation of unique ID
 Formation of ICS (Internal Control System) & Preparation of
Documents.
 Internal Control System to be established in all clusters to gain
following advantages:-
• Practical and cost effective inspection scheme is to be achieved.
• Effective quality management system can be in place.
• Effective capacity development through organized trainings.
• Better marketing opportunities for organic products.
 All the checklists required for the certification process to be prepared
and printed for each registered farmer.
 District wise ICS to be formed to do the risk assessment and risk
management and internal inspection twice in a year.

10.  Collection and analysis of soil samples for soil
health status.
 Isolation and characterization of beneficial micro-
organisms through microbial profiling.
 Preparation of In-soil cultures and distribution
among the registered farmers
 NADEP & CPP compost making.
 Vermi – Compost and Vermi wash making.
 Preparations of Plant based products (Liquid
fertilizer – Pesticides)

11. Nutrient application
Weed control
Insects & diseases surveillance.
Advise on application of Control Measures.
Experts visit and advise.
Organic club meetings.

12. Risk Assessment and management
Overview Maps
Internal inspections
Non-compliance and sanctions
Yield Estimates
Approval decision

13. External inspection is carried out by
Accredited Certification body once in a
year both of office records as well as
farmers field
After inspections as per NSOP
requirements the certification body issues
C-1 certificates (in-conversion)
Three such inspections will be carried out
by certification body year after year.

14. Installation of Hardware & software.
Users training and database management.
Barcodes software and hardware
integration.
Online data management – Traceability
record for all transaction by farmers in the
website – Harvesting / Storage /
Transportation / Transaction

15. Compliance to Good Agricultural Practices
as per International Standards
Better selling opportunities
Direct interaction between farmer and
traders/buyers
Premium price to the farmers

16. Reduction in cost of cultivation
Improvement in quality of produce.
Improvement in soil Health.
Production of safe food.
More acceptability in International Markets
Higher market price of good quality
produce
Development of Market linkages for the
Farmers with market chains.

17. Initiatives will be taken to help the farmers to get fair prices of their
produce through market tie –ups with different retail chains like
 Mother Dairy
 Reliance Fresh
 More (Aditya Birla Group)
 ITC
 Spancers
 Big Apple
 Food Bazar

18. AWARENESS MEETINGS
All potential villages to be covered under
this activity – Group
meeting, Banners, Posters, Leaflets
DEVELOPMENT OF FORMATS IN LOCAL LANGUAGE
•Application form for entry into Local Group
•Farm History Sheet
•Organic Farmer’s Pledge
•Format for Proceedings and attendance register for
weekly meeting
•Format for proceedings and attendance register for key
Field Day Training
•Inspection / Appraisal Worksheet

19. MOBILIZATION AND REGISTRATION OF
FARMERS
 The following documents will be collected
• Copy of Khasra
• GPS data
• Copy of ID proof
• One Colour Photograph
FORMATION OF ORGANIC CLUSTER)
 Comprise of minimum 5 members belonging to same
village or close by villages with continuous territory
 50 Acre or 20 ha. Area

20. TRAINING OF CLUSTER MEMBERS ON ORGANIC FARMING
Training Agenda:
• Raising seedlings/ plants in nurseries
• Organic seed production
• Green manure plantation and bund planting
• Production and use of compost and vermicompost
• Production and use of Panchgavya, Bijamrut, Jeevamruth
• Use of Biofertiliser (seed/seedling treatment, seed treatment, drip
irrigation, spraying, handling of Biofertilisers and Biopesticides.
• Animal Husbandry in relation to animal welfare
• Risk assessment measures

21.  No. of Permanent Staff: 36 (Male-22/Female:14)
 Total Technical/Professional Staff: 28
 No. of STAFF at HO: 35
 No. of FIELD STAFF : 94
 No. of Staffs with B. Sc. (Ag) and above: 22
Diploma in Ag: 05

22.  YEARS OF ORGANIC EXPERIENCE: 11 years, since 2008
 No of STATES IN ORGANIC CERTIFICATION AT PRESENT: 16
 No of 3rd PARTY CERTIFICATION ICS/FARMER GROUPS
HANDLING :115 ICSs (36,089 Ha) No. of Total HH (52241+)
 No of PGS/ORGANIC FARMING CLUSTER HANDLING AT
PRESENT: 2536 Clusters (50,640 Ha) No. of total HH (20710+)
 No of GOVT ORGANIC FARMING PROJECTS AREA
COMPLETED TILL NOW: 19,339 Ha

23. Sl
No.
State
Area
(Ha)
No of
ICSs
Allotment
Year
Remarks
1 MP 4000 8 2007-08 Wild harvest of sea buck throne
2 MP 1000 4 2010-11 ICS Management
3 MP 1000 3 2011-12 ICS Management
4 MP 1000 5 2012-13 ICS Management
5 MP 5889 12 2016-17 ICS Management
6 MP 700 2 2012-13 Adoption and Certification
7 MP 1000 2 2013-14 Adoption and Certification
8 MP 250 1 2013-14 Adoption and Certification
9 MP 1500 3 2014-15 Adoption and Certification
10 Chhattisgarh 1250 4 2014-15 Adoption and Certification

24. Sl
No.
State Area
(Ha)
No of
Cluster
Allotment
Year
Remarks
01 Daman & Diu 400 20 2016-17 Adoption and PGS India Certification
(PKVY) (20 Clusters)
02 Chhattisgarh 300 15 2016-17 Adoption and PGS India Certification
(PKVY) (15 Clusters)
03 Assam 2280 114 2016-17 Adoption and PGS India Certification
(PKVY) (114 Clusters)
04 Jharkhand 2000 100 2018-19 Training and PGS India Certification
05 Madhya
Pradesh
9960 498 2018-19 Adoption and PGS India Certification
(PKVY) (498 Clusters)
06 Uttar Pradesh 14000 700 2019-20 PGS India Certification (PKVY) (700
Clusters)
07 Goa 2000 100 2019-20 PGS India Certification
Total 50,720 2536

25. TURNOVER LAST 3 YEARS
 2015-16 : ___Cr Rupees
 2016-17 : ____ Cr Rupees
 2017-18 : ____ Cr Rupees
Average Annual Turnover for the last 3 years that is 2015-16, 2016-17 and
2017-18 is Rs. _____ Lakhs.

26.  MARKETING EXPERIENCE : 35 years, since 1983
 ISH AGRI TECH IS A HOUSE OF MARKETING
THE RECENT STRATEGIES ADOPTED FOR MARKETING
 2018: BRAND NAME DEVELOPED “Heavens Organic”
 MARKETING OF ORGANIC PRODUCTS FROM PROJECT AREAS
 IDENTIFICATION OF POTENTIAL BUYERS
 BUYER-SELLER MEETS
 RETAIL OUTLETS IN MAJOR CITIES
 DEVELOPMENT OF ORGANIC WEB PORTAL
 SEMINARS / FAIRS
 ONLINE MARKETING/SOCIAL MEDIA

27.  Separate Department for Publicity and Public Relations
 Brochure, Leaflet, Docket Folder, Product list etc.
 Swadeshi Mela: Chhattisgarh
 Participation in BIOFACH, Bangkok
 Krishi Mela: Patna,
 Jaivik Mela: Madhya Pradesh,
 Krishi Mela: Lucknow
 Krishi Mela: Ahemdabad
 Krishi Unnati Mela: IARI,Pusa, New Delhi
 Momentos like Cup, Pen,T- shirt, Bags etc.

31.  Will create brand name as Mizorum Organic especially for Spices.
 Will provide exclusive web portal for registered farmers under the program
of Mizorum.
 Demand based crop advisory will be given to farmers for crop production.
 Formation and Management for FPO/FPC for registered organic growers .
 Packaging of Organic produce with brand name of Mizorum Organic.
 Buyer – seller meet to be organize for Marketing tie-ups with National &
International buyers.
 Promotion of Mizorum Organic products in e-commerce portal such as
AMAZON, E-Fresh, Snap Deal etc. after certification.
 To promote Mizorum Organic in national level Organic trade fairs like Bio-
fech & fairs organized by APEADA.