Trailer and poster analysis

1. TEASER
TRAILER AND POSTE
R TEXTUAL
ANALYSIS

3. Mise en Scene
• This frame is set
outside of the main
high school which the
protagonist attends.
• We have not yet been
introduced to the
main characters of the
film
Editing
• The beginning of
this frame is faded in
after showing the
distributors of the
film.
• This frame is one
second long and ends
with a straight cut into
the next frame.
Camera Work
• The camera work in
this frame is very
simple as there is no
movement. The
camera is stood
at eyelevel focusing
on the students
entering
Sound
• During this frame
there is no voice
over however there
is a guitar
track that starts off
trailer.
Text Language
• There is no diegetic
text language in this
frame apart from the
non diegetic text
which is the name of
the school 'Lakewood
High School’

4. Mise en Scene
• This scene introduces us to the
friendship between the two characters.
• We can learn from the main character
on the left that she has a very retro
style of clothing with the 80's styled
jacket and high top shoes, which is
very different to her friend who has a
much more modern fashion sense with
a knitted fleece and patterned jeans.
Editing & Sound
• There is a voice over of the main
character over
this frame describing the
different type of people at their
high school. This this frame
begins there is an emphasis on
'there are people that naturally
excel at life...' . Where we are first
introduced to the male character,
who is the protagonists brother.
From this we get an idea of what
his personality is like and how
other view him.
Camera Work
This frame is the center
frame of a shot reverse
shot technique where the
image starts on the male
character, goes to the girls
and then focus' back on the
boy, this helps us
to identify that they are
looking at him but also their
head movement also
resemble this.
Text Language
There is no text language in
this frame.

5. Camera Work
• The camera work in this
frame is very simple as
there is no movement
and the camera is held at
eyelevel.
• The only movement in
this frame Is of
the character
slowly eating her frozen
yogurt and watching
people walk by which we
see in the show
window reflection
Textual Language
• The only textual language in this
frame is the frozen yogurt sign and
a poster on the window saying 'the
best frozen yogurt in town', this
also helps us to establish the setting
but doesn’t tell us any more about the
storyline.
Sound & Editing
• This clip is very short, being only
about 2 seconds long. There is
still a voice over of the main
character. She starts a sentence
saying 'and hopes all
those people...' And then it cuts
to the next frame. This however
does give us more of an insight
into her personality and how
she views her family and others
around her.
Mise en Scene
• The setting of this frame
has changed to outside
of a diner restaurant.
• The way that the girl is
sitting on the
chair suggest that she is
feeling fed up or lonely
as she is on her own
sitting very slouched in a
very curled up position.
• There are a number of
props in this frame to
help establish the
setting, such
as numerous metal
chairs outside and a
table and a frozen yogurt
inside behind the parlor
bar.

6. Mise en Scene
• The main prop in this frame is the magazine
that the girl is holding up to the mirror, we
can see that this magazine is aimed
at teenagers due to the text on the page;
'Does your boyfriend have great skills?'
• The girl Is holding up the magazine with a
very distraught look on her face as she stares
right into the camera and her jaw is slightly
dropped, we can learn from this that she is
unhappy with her haircut and think she looks
like he boy.
Camera Work
• In this frame the camerawork is from
the perspective of the mirror,
looking back at the girl.
• During the shot reverse shot of the
girls conversation with her friend the
camera stays in the same
position, drawing focus to both the
characters.
Editing & Sound
As the girl holds up the magazine next to her face
to compare herself to the man in the magazine the
guitar track suddenly stops and we are taken into a
scene from the film, this frame is followed by a
shot reverse shot where her friend says 'it's not
that bad, you can just grow it out.' Trying to
comfort her. And she responds, as she looks up to
the sky; 'Are you even up there? This helps us
to get an ideas that she us very unhappy about the
way she looks and feels as if 'god is against her'.
Textual Language
The only textual language in
this frame is the writing on
the magazine, this helps us
to identify the
genre of 'teen drama' as
boyfriends are a common
theme.

7. Mise en Scene
• In this frame we can learn that the girls
are having a sleep over due to the fact
that they are in their pyjamas, this helps
us to understand their friendship and
how close they are.
• ‘Girly sleepovers’ are also a common
theme in teen dramas so this helps us
to establish the genre.
• The lighting in this frame also allows us
to gain an idea of the time of day it in.
The yellow lighting of the hall way and
bedroom shows us that it s the evening
as there is no bright natural daylight.
Textual Language
• There is no textual
language in this
frame.
Sound & Editing
This frame is very short and
quickly cuts into the next
frame. This frame is part of a
montage which shows her
friendship with the other
girl. The pace is a lot quicker
than before in previous
frames , this resemble how
her mood has changed and
she is perceived to be a lot
happier.
The pace of this frame is a
lot faster than the beginning
frames, these few clips how
small snippets of the film to
give us more of an idea of
what is to come in the film.
Camera Work
• This frame is shot
from inside of the
bedroom, there is no
movement of the
camera in this shot.
• There are straight cuts
to introduce the clip
and then.a straight cut
into the next clip,
creating a montage of
frames.

8. Camera Work
• There is little use of
camerawork in the clip as. It
is very short and there is no
movement of the camera.
However the shot is a
medium long shot as their
upper body is within the
frame.
Sound & Editing
• During this clip there is a
voice over of the. Main
character. The dialogue
used. Is diegetic as it is
used in the film, however
the image is delayed as it
begins during this clip and
finishes with the
conversation. , this allows
the audience to get an idea
of the relationship the
friend is having with the
girls brother.
• As the mod changes do the
transitions Into the clips.
This clip is faded in to
reveal that the people are
together and then cuts
straight out into the next
clip.
Textual Language
There is no text in
this clip.
Mise en Scene
• The body
positions of the
two characters
indicate that they
are In a
relationship as
they are very
close to each
other.

9. Camera Work
The shot is
along shot of
the two girls
sitting down.
There is no
movement in
this frame
however it is
the final. Image
of a shot
reverse shot.
Mise en Scene
This scene is set in a diner, the
characters are in traverse as we
are looking down the table. The
body language suggests that the
girl on the left is angry and is in
more control over the situation
due to her position of her leg up
on the bench and elbow on the
table. The other girl however
looks very awkward as the sits
with both. Feet on the. Floor with
her hands on her lap.
The props in this scene consists
of their lunch/dinner on the
table.
Sound & Editing
In the frame just
before this the girl on
the left throws her
shoe at the wall,
when this happens all
music stops and
there is a sound
break.Textual Language
There is no textual
language in this clip

10. Camera Work
In this frame the girl is in the
background and other
characters are in the
foreground including her.
Friend who is now dating
her brother. Although it is a
close up of the friend, the
focus is drawn to the girl in
the background as the
foreground people are
blurred and out of focus.
Sound and Editing
This frame is very. Short lasting
less than a second. Again
montage editing is used to try
and tell the story in only a few
clips.
The sound in this clip is a voice
over of the main characters
conversation with her teacher,
explaining how she has no
friends.
Textual
Language
There is no
textual.
Language in
this clip
Mise en Scene
The clip is set at a party in a house..
There are many extras in this clip to
create this location. The facial.
Expressions are very different from the
girl in the foreground and the girl in
the background. The girl in the
background looks very unhappy and
doesn’t look as if she is enjoying
herself, unlike the other rail in the
foreground who looks like she is
having a good time.

11. Camera Work
This clip is a long shot
of the main character
and a boy giving each
other a high five.
There is no movement
of the camera in this
clip.
Mise en Scene
This clip is set on a miniature golf
course during the evening. Props
include the golf clubs and putting
holes. As well as other features such as
rocks around the course.
The high five shows the audience that
the girl is a lot happier than she was in
the previous clip when she was at the
party. We can see that the two
characters have gained a friendship as
they are spending time together.
Sound and Editing
There is background non
diegetic music in this clip
which is very upbeat and
contains a female voice. There
is a straight cut into this. Clip
and finishes with a straight cut
into the next clip, it is a
montage of various snippets
of the film.
Textual Language
There is no textual
language in this
clip.

12. What questions does it leave
the audience with?
• Why does the protagonist
hate her life so much?
• Does she forgive her
bestfriend?
• Does something happen
between her and the boy
that she went to mini
golf with?
How long is the
sequence?
1:42
What information is the audience given?
• The protagonist is miserable
• The bestfriend starts to date the
boyfriend
• The protagonist has a crush on the boy
that works in the pet shop
• The protagonist goes to her teacher for
advice.
• The film is ‘coming soon’
• The genre is teen drama
Who is it aimed
at?
• 16-25 year
olds
• Predominantl
y females
What are the unique selling points?
• Only small snippets are given away
in the trailer, leaving the audience
wanting to know more.
• Releases the big moment of the
protagonist finding out the
bestfriend is dating her brother,
making the audience want to find
out what happens after and if. They
make up.
• The main character is Hailee
Steinfeld.
What might you include in your trailer?
• The order of the clips; introducing the character, the plot twist reveal, and
then a small insight into how the film will end.
• The idea of a girl feeling like she has no friends
• The idea of feeling replaced
• The idea of a broken friendship.

13. Film title
Main character
in the film /
main image
Release date
Billing block
Tag line
Starring actors
Mise en Scene
The main image on this poster is the main character
and starring actor; Hailee Steinfeld.
Her poster and head tilted up to the sky gives the
audience an idea of her personality, and how she is fed
up and not happy.
Editing and Camerawork
The main focus of this poster is the main character and the title.
The background of the poster has been blurred making the
foreground standout more. The title is a bold font, which will
capture the audiences eye. The. Image is a long shot as we can see
the characters entire body, the photo is taken outside which
combined with the expression on her face Dan her posture could
show us how she is lost metaphorically.
In our poster we will also include the main characters
of the film and make them the main focus. We also
want out title to be bold and stand out. The idea of
having a tag line we think will also be useful so that
the audience can get a better idea of what is in the
film before watching a trailer.
The tag line can help identify
the age of this film as is it
focused on ‘being young’ and
the character is 17. The genre is
also made clear by the poster
due to the bright colours and
the teenager on the front.
Although not obvious the
narrative of this film can be
seen through the use of only
having one character in the
poster, suggesting that the film
is from her point of view.
The audience are attracting an
audience with the plaster by
making the main character the
focus as she is the most well
known actor in the cast, besides
the school teacher. Hailee
recently starred in Pitch Perfect
2 which is also a teen film where
many teens will know her from
so will likely want to watch film
film because of it.