2. Problem and Solution
Problem: health-conscious customers
avoid our burger because of the
calories, fat, and carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
