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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
5. A Better Burger
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories an d3 more grams of fat than our competition. Carbohydrates are growing in popularity as dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun cost 10% lesss!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories , 30% less fat, and 40% less carbohydrates than our best seller.
