1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Jake
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
Jake
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Fat (g)
19
Better Burger
27
Best Seller
0
5
10
Jake
15
20
25
30
Editor's Notes
Currently our burger has 20% more calories and three more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with Carbohydrates.
Both Buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
