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Applewhite better burger
1. Building a Better Burger
Making our best-selling burger into a
healthier menu choice
2. Problem and Solution
Solution: Find
alternative
components for the
burger that have
less calories, fat,
and carbohydrates
Problem: health-
conscious
customers avoid
our burger because
of the calories, fat,
and carbohydrates
it contains
4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternate bun costs 10% less!
Both process cheese products are orange.Alternate cheese has a longer shelf lifeAlternate cheese was preferred in taste test.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.