1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
• Problem: health-conscious customers avoid our
burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for the
burger that have less calories, fat, and
carbohydrates
• Currently our burger has 20% more calories and
3 more grams of fat than out competition.
Carbohydrates are growing in popularity as a
dietary concern and our burger is loaded with
carbohydrates.

3. Bun Nutrition
Our Bun
Calories: 260 Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140 Fat: 2 g
Carbohydrates:
27 g

4. Cheese Nutrition
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates:
1 g

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)