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Early Ideas: 
The basis of my music video will involve a narrative and performance based concept. 
Throughout my video I hope to follow the generic conventions associated with 
Alternative/Indie rock music and I am especially looking to create the 'gritty' feel created in 
many music videos of this genre, by artists such as Jamie T or the Arctic Monkeys. 
By listening to the song repetitively I have tried to coincide my ideas with the songs aspects 
such as tempo changes, and introduction of vocals and performance pieces. I feel that this 
has helped massively, in order to keep a flow between the concept and song and create a 
realistic look and feel within the music video.
I then carried on the same process with the latter half of the song… 
Again my rough idea of what and when to include my footage has been noted down. I feel 
my idea will create a realistic and genuine Alternative rock music video. When planning my 
ideas I have strongly considered the locations I will use as I feel it is an essential part of my 
video, and having a poor location will ruin any attempt of a realistic look.

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Gritty Indie Music Video Concept and Planning

  • 1. Early Ideas: The basis of my music video will involve a narrative and performance based concept. Throughout my video I hope to follow the generic conventions associated with Alternative/Indie rock music and I am especially looking to create the 'gritty' feel created in many music videos of this genre, by artists such as Jamie T or the Arctic Monkeys. By listening to the song repetitively I have tried to coincide my ideas with the songs aspects such as tempo changes, and introduction of vocals and performance pieces. I feel that this has helped massively, in order to keep a flow between the concept and song and create a realistic look and feel within the music video.
  • 2. I then carried on the same process with the latter half of the song… Again my rough idea of what and when to include my footage has been noted down. I feel my idea will create a realistic and genuine Alternative rock music video. When planning my ideas I have strongly considered the locations I will use as I feel it is an essential part of my video, and having a poor location will ruin any attempt of a realistic look.