Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
•Download as PPTX, PDF•
282 likes•28,056 views
Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Similar to Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now (20)
More from Joe Pulizzi
More from Joe Pulizzi (9)
Recently uploaded
Recently uploaded (20)
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
- 10. @JoePulizzi |
- 11. @JoePulizzi |
- 13. @JoePulizzi |
- 14. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
- 15. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
- 16. @JoePulizzi |
- 17. 38%
- 18. @JoePulizzi |
- 19. @JoePulizzi |
- 22. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
- 23. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
- 24. BUDGET → Effective = 37% → Ineffective = 16%
- 25. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
- 26. @JoePulizzi |
- 29. @JoePulizzi |
- 30. @JoePulizzi |
- 32. @JoePulizzi |
- 34. @JoePulizzi |
- 35. @JoePulizzi |
- 36. @JoePulizzi |
- 38. @JoePulizzi | What do all media companies do that you do not with your content?
- 39. @JoePulizzi |
- 40. @JoePulizzi |
- 41. @JoePulizzi |
- 42. @JoePulizzi |
- 43. @JoePulizzi |
- 44. @JoePulizzi |
- 45. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
- 46. • Google Trends
- 50. @JoePulizzi |
- 51. @JoePulizzi |
- 52. @JoePulizzi |
- 53. @JoePulizzi |
- 54. @JoePulizzi |
- 55. @JoePulizzi |
- 57. First, build an audience. Then, monetize it.
- 59. @JoePulizzi |
- 60. @JoePulizzi |
- 61. @JoePulizzi |
- 62. @JoePulizzi |
- 63. @JoePulizzi |
- 64. @JoePulizzi |
- 66. @JoePulizzi |
- 67. @JoePulizzi |
- 72. @JoePulizzi |
Editor's Notes
- Content marketing effectiveness
- Chart of how many this is X%
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Now, we’ll be releasing the global findings Over the next few months, but I took a deep dive Into the NA research and wanted to share This with you. - ”This year, we looked at some new things (how effective are you at measuring ROI, how frequently do you publish content... if you have a content marketing strategy is it DOCUMENTED? How closely does it guide your efforts?”
- Bar chart – 37% versus 16%
- Bar chart – 37% versus 16%