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Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

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Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.

Published in: Marketing, Business
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Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

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  7. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  8. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
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  10. 38%
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  13. Effective Content Marketers Ineffective Content Marketers
  14. Closely Follow The Strategy
  15. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  16. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  17. BUDGET → Effective = 37% → Ineffective = 16%
  18. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
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  20. @JoePulizzi | 5 Elements
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  27. @JoePulizzi | What do all media companies do that you do not with your content?
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  34. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  35. • Google Trends
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  42. First, build an audience. Then, monetize it.
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