Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

22,753 views

Published on

Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.

Published in: Marketing, Business
  • Don't fear hair loss - fight it! Try Profollica� natural two-step hair loss system for visible results you'll see and love! ■■■ http://t.cn/AiHip2fH
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Boost your brainpower with brain pill! find out more... ◆◆◆ https://tinyurl.com/brainpill101
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 22lbs GONE in 13 days with this strange carb-pairing trick.. ★★★ http://t.cn/AiYhcYmI
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Discover A Simple Holistic System For Curing Acne Once And For All using 100% Guaranteed All-Natural Method. Click Here ➤➤ http://t.cn/AiWGkfA8
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • New E-book Reveals Unique Holistic Strategies to Cure Acne. Discover How To Quickly And Easily Cure Acne Permanently...Even If Everything Else You Tried had Failed... Without Drugs, Without Over The Counters, and Without Nasty Side Effects - Guaranteed! ★★★ http://scamcb.com/buk028959/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now

  1. @JoePulizzi |
  2. @JoePulizzi |
  3. @JoePulizzi |
  4. @JoePulizzi |
  5. @JoePulizzi |
  6. @JoePulizzi |
  7. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  8. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
  9. @JoePulizzi |
  10. 38%
  11. @JoePulizzi |
  12. @JoePulizzi |
  13. Effective Content Marketers Ineffective Content Marketers
  14. Closely Follow The Strategy
  15. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  16. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  17. BUDGET → Effective = 37% → Ineffective = 16%
  18. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
  19. @JoePulizzi |
  20. @JoePulizzi | 5 Elements
  21. @JoePulizzi |
  22. @JoePulizzi |
  23. @JoePulizzi |
  24. @JoePulizzi |
  25. @JoePulizzi |
  26. @JoePulizzi |
  27. @JoePulizzi | What do all media companies do that you do not with your content?
  28. @JoePulizzi |
  29. @JoePulizzi |
  30. @JoePulizzi |
  31. @JoePulizzi |
  32. @JoePulizzi |
  33. @JoePulizzi |
  34. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
  35. • Google Trends
  36. @JoePulizzi |
  37. @JoePulizzi |
  38. @JoePulizzi |
  39. @JoePulizzi |
  40. @JoePulizzi |
  41. @JoePulizzi |
  42. First, build an audience. Then, monetize it.
  43. @JoePulizzi |
  44. @JoePulizzi |
  45. @JoePulizzi |
  46. @JoePulizzi |
  47. @JoePulizzi |
  48. @JoePulizzi |
  49. @JoePulizzi |
  50. @JoePulizzi |
  51. @JoePulizzi |

×