The Evolution of Content Marketing: 5 Key Elements (Gotenborg, Sweden) #KNTNT

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Presentation given in Gotenborg, Sweden by Joe Pulizzi at the 2014 Content Meetup, presented by #KNTNT. This presentation covers five key elements for content marketers to leverage as part of their marketing strategies. This includes the business objectives, content marketing mission statement, influencer marketing, and driving subscription.

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