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@JoePulizzi • #CMWorld
Content Marketing World
2016
Getting the Most Out of the Largest Content Event
Joe Pulizzi
Founder, Content Marketing Institute
@JoePulizzi
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
Content Marketing World
2016
Getting the Most Out of the Largest Content Event
Joe Pulizzi
Founder, Content Marketing Institute
@JoePulizzi
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
THINGS TO KNOW
① CMWorld Started in 2011, Now in Year Six.
② Content Marketing World brought 3,500 delegates from over
50 countries to Cleveland, OH USA in 2015.
③ 40 of the Fortune 100 (largest global companies) attended
the event in 2015.
④ Content Marketing World is the Largest In-Person Content
Marketing Event in the World.
⑤ Produced by Content Marketing Institute (a UBM company)
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
1 WHY ATTEND
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
WHY ATTEND - SESSIONS
• Over 225 speakers and 100
different sessions from
recognized global brands.
• Non-brand speakers are all
accomplished thought
leaders and published
authors.
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
WHY ATTEND - SPEAKERS
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
WHY ATTEND - SPEAKERS
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
WHY ATTEND - STREAMS
• 12 different streams PER DAY to cover every major
marketing challenge around content.
• Tracks Include: Advanced, Basic, Content Creation,
Distribution, Conversion, Demand Generation,
Email, SEO/Findability, Global, Strategy,
ROI/Measurement, Sales, Teams/Workflow, Native
Advertising and more.
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
2 AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
3 NETWORKING/EXHIBITS
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
NETWORK
@JoePulizzi • #CMWorld
• The Latest Content
Marketing Technology
• Ample Time for
Networking with Peers
• Lunch and Learns
Both Main Days of
Event
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
NETWORKING TIPS
• Schedule your sessions in advance to make sure you can
get the classes you want, around the people you want to
meet.
• Download the CMWorld App to networking before, during
and after the event.
• Speakers are VERY accessible at Content Marketing
World.
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
CLEVELAND
• Rock and Roll Hall of Fame and Museum
• Playhouse Square
• Cleveland Museum of Art
• The Flats
• East 4th Street
• Ohio City – West Side Market
• Cedar Point (Sandusky)
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
AGENDA
@JoePulizzi • #CMWorld
4 ContentMarketingWorld.com
@JoePulizzi • #CMWorld
@JoePulizzi • #CMWorld
Joe Pulizzi
joe@contentinstitute.com
1-888-554-2014
SEE YOU AT CMWORLD 2016!
@JoePulizzi • #CMWorld

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