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Epic Content Marketing for Music Merchants #NAMM2015

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Presentation from Joe Pulizzi given at the annual NAMM 2015 show. Presentation covers a history of content marketing, the reasons for content marketing, creating a content marketing mission statement, and developing and influencer plan to grow and audience.

Published in: Marketing, Education

Epic Content Marketing for Music Merchants #NAMM2015

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  5. @JoePulizzi |
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  9. @JoePulizzi | Content Marketing Instead of communicating through someone else’s channel, we create and distribute our own amazing information and build audiences.
  10. @JoePulizzi | Content Marketing The content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
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  12. sodahead.com
  13. 38%
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  16. Effective Content Marketers Less Effective Content Marketers
  17. Effective Content Marketers Less Effective Content Marketers
  18. Closely Follow The Strategy
  19. CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently
  20. METRICS: → 8X More Successful → More Metrics (6 versus 4) → Less Emphasis on Web Traffic
  21. BUDGET → Effective = 37% → Ineffective = 16%
  22. BUDGET → Effective = 37% → Ineffective = 16% All Content Marketers Plan on Spending More Next Year
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  24. @JoePulizzi | 5 Elements
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  31. @JoePulizzi | What do all media companies do that you do not with your content?
  32. @JoePulizzi | Guitar Center
  33. @JoePulizzi | Guitar Center “Helping musicians improve their craft by delivering inspiring musical experiences and performances.”
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  38. @JoePulizzi | Recording Magazine
  39. @JoePulizzi | “Bringing recording musicians the clear information they need to make the best recordings possible.” 1. In-depth reviews of new equipment 2. Interview the engineers and producers who influence the way music is made 3. Explain new technology in an easy-to- understand and logical way.
  40. Marcus Sheridan River Pools & Spas
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  42. @JoePulizzi | Create Your Mission Statement: - Define Audience - State Outcome - What To Deliver
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  47. @JoePulizzi | Pro Guitar Shop’s Tone Report
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