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MARKETTING PRESENTATION.
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- 1. ZAINAB ZAHRA BS (Accounting and Finance). The University of Lahore.
- 2. NESTLEG O O D F O O D G O O D L I F E A P R E S E N TAT I O N O N P R I N C I P L E O F M A R K E T I N G
- 3. HISTORY Henri Nestle, born Heinrich Nestle on 10 August 1814 was a German who immigrated to Switzerland. He was the founder of Nestle.
- 4. In the 1860’s Henri nestle developed the first condensed milk and cereal based infant food ‘‘ FARINE LACTEEHENRI NESTLE’’ (a dry mixture of cow’s milk, sugar, wheat flour)
- 5. • 1900 operating factories in the united states, Germany, Britain Spain. • 1905 merger with Anglo Swiss condensed milk company. • 1920’s saw nestle first expansion with chocolate .
- 6. NESTLE IN PAKISTAN • Arrived in Pakistan by a joint venture with Milkpak in 1988. • Acquired the company in 1992. • Subsidiary of Nestle SA ltd. Vevey, Switzerland. • Operates as a public limited company in Pakistan, listed in Karachi and Lahore stock exchanges. • Has corporate head office in Lahore.
- 7. • Corporate resident office in Karachi. • Regional sales offices in 9 cities. • Employees over 3500 individuals. • 4 production facilities. • Started operations for Afghanistan as well. • Signed the water stewardship agreement with WWF-Pakistan. • Engages with 190’000 farmers. • Won awards from Karachi stock exchange and Pakistan center of philanthropy for it’s remarkable progress and social responsibility.
- 8. MISSION STATEMENT To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSV activities.
- 9. VISION STATEMENT “Nestlé’s global vision is to be the recognized leading Nutrition, Health and Wellness Company. Nestlé Pakistan subscribes fully to this vision of being the number one Nutrition, Health, and Wellness Company in Pakistan.
- 10. NESTLE PRODUCTS • Ambient Dairy • Chilled dairy • Beverages • Bottled Water • Culinary and food • Baby Food • Breakfast Cereals • Coffee • Confectionery
- 12. AMBIENT DAIRY Nestle Milkpak Nestle Nido Nestle Milkpak Cream Nestle Everyday
- 13. CHILLED DAIRY • Nesvita Chilled dairy • Nestle Chilled Latte • Nestle yogurt • Nestle riwayati maza • Nestle Actiplus yogurt • Nestle Milkpak Yogurt • Nestle zeera Rait • Nestle Podina Raita
- 14. BEVERAGES Nestle fruita vitals Nestle Nesfruita
- 15. BOTTLED WATER Nestle Pure life
- 16. CULINARY AND FOOD • Maggi Noodles • Maggi Umda MAza • Baby Food • Nestle Cerelac • Lactogen • NAN
- 17. BREAKFAST CEREALS • Nestle Coco crunch • Nestle Milo Cereals • Nestle Corn Flakes • Nestle Fitness
- 18. NESTLE COFFEE • Nescafe Classic • Nescafe Gold • Nescafe 3 in 1
- 20. BCG MATRIX
- 21. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Milkpak Nestle Pure life Juices Noodles Nestle Competitors
- 22. ANSOFF MATRIX MarketPenetration(MP) Nestle Fruita vitals Nesfruita Nesvita MarketDevelopment(MD) ProductDevelopment(PD) Nestle Crunch Related diversification (Baby Food, Dairy, Bottled water, confectionery) Diversification(Div)
- 23. PEST ANALYSIS
- 24. SWOT ANALYSIS Strengths • Brand Image • Growing sales and profits • Marketing expertise • Trusted quality • Product availability (Distribution Channel) • Strong Research and development • Socially responsible image Weaknesses • Higher prices • External sources of raw material Opportunities • Increasing demand for healthier food • Market ready to adapt new trends • Absense of matching competition • Possibility to introduce area specific stuff Threats • Uncertain economic conditions • Increasing competition • Food contamination • Raising prices of raw material • Unsure law and order situation
- 25. MARKET SEGMENTATION Milk products Nestle Pure life Nesle Fruita Vitals Geographic Segmentation Demographic Segmentation Family life cycle Age Occupation Income Gender Nesfruita Maggi Umda Maza Maggi Noodles Breakfast Cereals Nestle Nido Nestle Cerelac Nescafe Nestle Crunch Kitkat
- 26. TARGETING Undifferentiated/ Mass Marketing • Nestle Milk Pak • Nestle Pure Life • Nestle Fruita Vitals Differentiated/ Segmented Marketing • Nesfruita Juices • Chilled dairy products • Nesvita • Maggi Noodles • Maggi Umda Maza • Baby Food • Breakfast Cereals • Coffee • Confectionery
- 27. POSITIONING More Healthy, more nutritious food Trusted purity Unmatched Quality
- 28. PRODUCT LIFE CYCLE (PLC) Introduction Growth Maturity Decline Nesvita Nestle Chilled coffee Nesfruita Nestle Milo Cereals Nestle Fitnesse Nestle coco crunch- Cereals Nestle Crunch Nestle Milkpak Nestle Nido Nestle Everyday Nestle Fruita Vitals Nestle Pure Life Maggi Noodles Nestle Cerelac Lactogen and NAN Nestle Corn flakes Nescafe Nestle Kitkat Yogurt Maggi Umda Maza Nestle Meethay
- 29. CREATING SHARED VALUE AND WEALTH
- 30. STRATEGIES OF BRAND PROMOTION Advertising Objectives and Plan The objectives of the advertisement of nestle are not only increasing market share in Pakistan but rather building long-term relationship with customers through the use of emotional strategy. Another objective includes increasing demand of nestle by increasing its liking among people Creative Strategy: Nestle is having a way that every one drinks nestle and it’s a milk of nation; which is liked by everyone focusing its target market which is middle and upper class with a way that
- 31. EXECUTION PLAN FOR NESTLE • TVC Production For the Nestle campaign, a video ad is also made in order to give alive message to the audience about that every person in Pakistan choose Nestle • Print Media The print media being used for advertisement of Nestle in newspaper which is being used for giving its ad in order to remind the product and try to reinforce the image of Nestle in the minds of the customers. • Radio Advertisement in Radio will be made on hourly basis as per time check for listeners and every one listens our ad; it’s a good opportunity to those customers who may not view our print ad or TV ad • Skin on Busses/Van and Bill board The same print media ad will be show in these selected medium to create long term brand personality.
- 32. CONCLUSIONS Nestle has been earning well for itself and offering ample returns to the society for over two decades now. Still growing it’s business and product portfolio as no competitor has given matching competition yet. Positioned as the provider of healthiest and nutrient food in the market. Has major products in good market strength. Nestle should focus on developing more new products and exploring more new markets to retain it’s leading position in the food industry of Pakistan.
- 33. Thank You