BUST Craftacular Sponsorship Deck 2015

5. BrandReach
BUSTCraftacularmarketingisamplifiedbystrongcontentdistribution.
+1.68MReached
+176KEngaged
10.4%Engaged
+400K
Impressions
403mentions
+6.1KFollows +28.2KFollows
+124KEngaged
+500/post
TotalMonthlyReach:
+3,000,000Impressions
+300,000Engagements
+10%Avg.EngagementRate
+4%betterthanthemediabrandavg.
BUSTgetsthewordouttoouraudienceforeach
eventthroughestablishedcontentdistribution
channelsthatincludethebi-monthlymagazine,
weeklynewsletters,atrustednewsblogandactive
socialmediaaccounts.SponsorsoftheBUST
Craftacularcancountonmeasurabledigitalreach
topromotetheiraffiliationwiththeevent:
••3.1Madvertisingimpressionsmonthly
•800Kuniqueusersmonthly
•65Knewslettersubscribers

6. WeInfluencetheInfluencers
BUSTMagazine
BUST’sfansareculturalmoversandshakers.
TheKloutScoreisa3rdpartymetricthatassessesanorganization’sabilitytodrive
socialmediainteractionsonascaleof1to100,andgaugesabrand’stopicalexpertise.
BUST’sscoreisonparwithtopbrands.

9. Cities&Expansion
BUSTHolidayCraftacular
2015Dates:12/19&12/20
@BrooklynExpoCenter
4,000+attendees
250+vendors
#Crafters#DIY
BUSTCraftacularPrimped
2015Dates:TBD
@TBD
2,000+attendees
100+vendors
#Beauty#Fashion
BUSTCraftacular
@WorldMakerFaire
2015Dates:09/26&09/27
@World’sFairGrounds
85,000+attendees
150+vendors
#Makers#Innovation#Makers#Innovation
NewYorkCity
With3annualeventsinWinter,SpringandFall-NYCeventsdefinitely
havethehometownadvantage.
BUSTCraftacularHoliday
2015Dates:11/28&11/29
@BCACyclorama
3,500+attendees
120+vendors
#Crafters#DIY
BUSTCraftacularPrimped
2015Dates:TBD
@TBD
2,000+attendees
100+vendors
#Beauty#Fashion
Boston
LosAngeles
CentrallylocatedintheheartofDowntownBoston,thisBUST
Craftacularrecievesrequestsfortixandboothsmonthsbeforehand.
Debutingin2014,theLABUSTCraftacularwasawildsuccess,with
fashionmavensflockingtoshowoffandbuytheirDIYbeautywares.
BUSTCraftacularhasbuiltapresenceinmajormetropolises.

10. Cities&Expansion
BUSThasbuilta3yearexpansionroll-outplaninto
primemarketsalreadypreppedforentrywithan
establishedbaseofmagazinesubscribers,current
travelingvendorsandsocialmedia.
BUSTPlanstohaveasolidifiedpresencein15USBUSTPlanstohaveasolidifiedpresencein15US
citiesby2019.Marketsincludehighprofilecities
suchasChicago,Seattle,andSanFrancisco.
ContacttheBUSTteamformoreinformationabout
territoryexpansion.
BUSTisplanningtoroll-outthefollowingnicheBUST
CraftacularsintheNYCmarketinthenext2years:
+food+drink+vintage+beauty+make-up
BUSTSummerCraftacular
2015Dates:TBD
@TBD
2,000+attendees
100+vendors
#Beauty#Fashion
London
BUSTCraftacularHoliday
2015Dates:11/22
@YorkHall,BethnalGreen
1,200+attendees
65+vendors
#Crafters#DIY
BUST’sfirstventureoverseastoLondonhasbeengoingstrongsince2008
-solidifyingapresenceinsomeoftheworld’stopfashioncapitals.
ExpansionPlan
NicheMiniCraftaculars
BUSTCraftacularislookingtoexpandouraudienceintothefuture.

11. BasicSponsorshipPackages
EVENTSPONSORSHIPTIERS:
PLATINUMSPONSORSHIP
Exclusivepromotionateventinaprominentarea(SeeCustomSponsorships)
One-full-pageadineventprogram
IncludeyourproductaspartofTheBUSTMagazineCraftacularSweepstakes(Itemwillbeonall-day
displaytoalleventattendees)
IncludeyourpromotionalmaterialsinIncludeyourpromotionalmaterialsingoodiebags(600)
YouTubeDIYCraftVideoExclusiveSponsorRecognition
PressreleaseissuedbyBUSTmagazine
SponsoredEmailsenttoBUSTSubscribers(sponsor'shtml)
Product/ServiceincludedinNewslettertoBUSTSubscribers(1)
LogoandlinkonBUSTCraftacularwebsite&onsitebanners/signage
GOLDSPONSORSHIP
One-full-pageOne-full-pageadineventprogram
Demonstrations,ordiscussionatanexclusivetableforattendees(2days)
IncludeyourproductaspartofourBUSTCraftacularSweepstakes
(Itemwillbeonall-daydisplaytoalleventattendees)
Includeyourpromotionalmaterialsingoodiebags(600)
YouTubeDIYCraftVideoCo-SponsorRecognition
Product/ServiceincludedinNewslettertoBUSTSubscribers(2)
LogoandlinkLogoandlinkonBUSTCraftacularwebsite&onsitebanners/signage
Car2Go(BMW)PhotoBooth
BUSTCraftacularHolidayNYC2014
$24,000
1availableperEvent
$12,000
RedJacketTastingBooth
TheBUSTCraftacularandFoodFair2012
AlignyourbrandwithBUST’strend-settingaudience.

12. Lefttoright:BUSTgoodiebags,rafflebasket,SCS401sweepstakes,
BoundlessBrooklyndemonstration.
BasicSponsorshipPackages
EVENTSPONSORSHIPTIERS(continued):
SILVERSPONSORSHIP
One-half-pageadineventprogram
Demonstrations,ordiscussionatanexclusivetableforattendees(1day)
Includeyourpromotionalmaterialsingoodiebags(600)
SponsoredTwitter&FacebookPostleadingtoyourcorporatewebsite
LogoandlinkonBUSTCraftacularwebsite&onsitebanners/signageLogoandlinkonBUSTCraftacularwebsite&onsitebanners/signage
BRONZESPONSORSHIP
One-quarter-pageadineventprogram
Includeyourpromotionalmaterialsingoodiebags(600)
SponsoredTwitter&FacebookPostleadingtoyourcorporatewebsite
LogoandlinkonBUSTCraftacularwebsite
$6,000
$3,000
BUSTcangetyourbrandoutthere-nomatteryourbudget.

13. CustomSponsorshipPackages
$6,000
$10,000
$4,000
PricedonRequest
$3,000
$2,000
BUSTcancreateauniqueexperiencetoshowcaseyourbrand.

14. CustomSponsorshipPackages
AllSponsorshipsInclude:
+Onesponsoredblogpostonbust.com
+Quarteradineventprogram
+LogoplacementonBUS+LogoplacementonBUST.com,BUST
Craftacularmicrosite,BUST’ssocialmedia
platforms,andthe“EventPics”sectionof
BUSTMagazine.
$1,000
$1,000
ContactUs
ContactUs
StandoutattheBUSTCraftacularwithacustompackage.

16. WhoYou’llWorkWith
BUSTisdrivenbyinnovationandstrongrelationships.
DEBBIESTOLLER,BUST’sCo-Publisher&Editor-in-Chief,
receivedherPhDinthepsychologyofwomenfromYale
University.AfterworkingatMTVandNickelodeon,she
beganBUSTmagazinein1993withLaurieHenzel.She
hasalsowrittentheNewYorkTimesbestsellingStitch‘n
Bitchseriesofknittingandcrochetbooks.
LAURIEHENZEL,BUST’sCo-PublisherandCreative
Director,receivedherBFAfromParsonsSchoolof
Design.PriortoBUST,shediddesignproductionwork
forRollingStone,Spin,andNickelodeonandlaunched
herownboutiquedesigncompany,creatingalbum
andCDpackagesforinfluentialmajormusiclabels.
JULESABRAHAM,BUST’sEvents&Promotions
ManagerattendedFITandisaneightyear
prohailingfromafullservicecreativeAd
Agency.Juleshashelpedbrandsproduce
eventsbothlargeandsmallinNewYorkCity.
MAGGIETAM CLARK,Worldtravel,artand
culturefiend.BUST’sMultimediaAdSales
ManagerhasworkedwithFortune500,tech
companies,indieandnonprofitorgsformedia
andeventsinSanFrancisco&NewYork.

17. JulesAbraham
Events&PromotionsManager,SponsorshipCoordinator
craftacular@bust.com
(212)675-1707x104
MaggieTamClark
Partnerships&MultimediaAdvertisingSales
maggietamclark@bust.commaggietamclark@bust.com
(917)679-8328
ContactUs
www.facebook.com/bustmag
www.pinterest.com/bustmagazine/
@bust_magazine
@bust_magazine
We’dlovetodosomethingspecialwithyou!