2016 dmn media-kit

2016MEDIAKIT
Contact Information: Greg Zalka I 646-638-6027 I Greg.Zalka@dmnews.com
DMNEWS.COM
LEAD GENERATION
• Sponsored Promotion
• Whitepaper of the Day
• Hot List of the Day
• Telemarketing
• Webcasts
• Virtual Events
• eBook
• Social
• Source
• Online Directory
BRANDING
• Magazine
• dmnews.com
• Newsletters
EVENTS
• Marketing&Tech
Partnership Summit
• Marketing Hall of Femme
• 40 Under 40
• Caples
THOUGHT
LEADERSHIP
• Roundtable
• Native advertising
CUSTOM CONTENT
CREATION
• eBooks/Surveys/
Microsite
RECRUITMENT
• Online
• Print
OTHER
• Licensing
Insight on profitable, data-driven marketing strategies
1 2 4 6
3 5
7

n 100% year-one direct request
n 83% C-Suite/Senior marketing titles
n 73% Client-Side marketers
Marketers need insight that drives customer action and profitable rev-
enue. Getting to that insight takes the right mix of data, strategy, and
technology. Direct Marketing News provides the comprehensive coverage
of the hottest trends, success strategies, and core technologies that mar-
keters need to get from raw data to profitable insight. DMN delivers that
timely information through a robust set of digital offerings that include a
website, email newsletters, eBooks, social media, virtual events, and web-
casts, as well as a monthly print edition, Essential Guides series, and live
events that collectively serve a circulation of more than 150,000 senior
marketing executives per month.
FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL,
SOCIAL MEDIA AND PRINT
OVERVIEW
VERTICALS INCLUDE:
n Online-Only Retailers
n Traditional Outlets
n Financial Services
n Healthcare
n Technology
n Publishing
n Communications
n Entertainment
n Hospitality
n Tourism & Travel
n Manufacturing
n Education
n Government
n Transportation
n Utilities
n Associations
n Agencies
n Media
Chairman, CMO, CEO,
COO, etc.
Marketing
Manager+
B2B
B2C
Agencies
Suppliers
Creative, Operational,
Technical, etc.
Both B2C/B2B
Titles
52%
30%
22%
31%
26%
5%
17%
44%
73%JOB TITLE BREAKDOWN:
B2C V. B2B BREAKDOWN:
CLIENT-SIDE MARKETERS V.
AGENCIES BREAKDOWN:
Client-Side Marketers
2016MEDIAKIT

*Print ad due dates are the 10th of the month prior
**All Essential Guides will have bonus distribution at DMA 2016
***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues
2016 EDITORIAL
CALENDAR
One Tough
Question
EBOOKS EVENTS PRINT ISSUES
In-Depth
feature
Success
Secrets feature
SpecialtyCompilation (Live & Virtual)
Topic of
the month
September
November
October
February
March
April
May
June
July
August
December
January
Customer
Loyalty
Retail
Data/
Analytics
Programmatic
Mobile
Segmentation
Marketing
ROI
Content
Marketing
Customer
Experience
Omnichannel
Attribution
Social Media
Marketing
2016 Marketing
Outlook
The CMO of
the Future
The 2020 Career
Roadmap for
Direct Marketers
Marketing&Tech
Innovation
Awards
Creative +
Data = Direct
Marketing Hall
of Femme
Building the
Digital Marketing
Organization
—
Balancing
Privacy and
Personalization
Tetonic Cultural
Shifts & the
Opportunities
They Present
40 Under 40
Awards
2017 Marketing
Outlook
—
Account-Based
Marketing: What
Is It, Why Use It?
Making Cross-
Channel Marketing
Attribution a Reailty
—
Programmatic,
Scale, and the Data-
Driven Marketer
—
Multicultural
Direct Marketing
in the Digital Age
—
The Unexpected
Side of
Email Marketing
Getting the
Most From
Customer Data
—
—
2016
Predictions
Customer
Data
Marketing&Tech
Innovation Awards
Marketing Hall
of Femme
Omnichannel
Marketing
Essential Guide
(print edition, too)
Account-Based
Marketing
Marketing
Automation
Spotlight on:
Marketing to
SMBs
40 Under 40
Awards
Email Marketing
Essential Guide
(print edition, too)
Data/
Analytics
Mobile
Marketing
Content
Marketing
Social
Email
Marketing
Segmentation
& Targeting
Lead Gen
Customer
Experience
B2B
Marketing
Mobile
Data/Analytics
Retail
Direct Mail
Digital
Strategies
Content
Marketing
Omnichannel
Marketing
Tech
—
Virtual Event:
Marketing Tech
(25 Feb)
Live Event:
Marketing& Tech
Innovation Summit
(Mar 9-10)
Live Event:
Marketing Hall of
Femme (Apr 8)
Virtual Event: Lead
Generation (12 May)
Live Event:
Caples Awards
—
—
Virtual Event:
Mobile Marketing
(16 Aug)
Live Event:
40Under40
Awards
—
—
Virtual Event:
Content Marketing
(8 Dec)
Marketing
Automation
Data as
a Service
Lead
Scoring
Customer
Lifetime Value
Mobile
Marketing
Omnichannel
Marketing
(Essential Guide)
Predictive
Analtyics
—
Marketing
ROI
Segmentation
and Targeting
(Email Marketing
Essential Guide)
Content
Marketing
Video

All rates are net
See media kit page for all opportunities
* Depending on criteria
*Custom options available
PRINT INCLUDES DIGITAL AND APP EDITIONS
DISPLAY
SOURCE
RECRUITMENT
Frequency Full Half Quarter Frequency Full Half Quarter Eighth
(Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online
job postings) job postings) job postings) job posting)
1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245
3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180
6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055
12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000
20% premium added to back cover position
15% premium added to inside front and inside back cover positions
10% premium added to all guaranteed run-of-book positions
Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"
1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545
3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520
6x $1,005 $985 $960 $935 $505 $495 $475 $465
12x $955 $915 $895 $875 $475 $460 $450 $435
LEAD GENERATION
SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING
Deployment Rate $5,965 $3,445 $2,445 Upon Request
CPL* $50-$200
SOCIAL EBOOK
Tweet Chat
Sponsor $4,565
Sponsored 2 Tweets $1,750
Tweets
5 Tweets $3,350
TWITTER
LIVE EVENTS
Sponsor: $24,000 Session Sponsor: $15,000
Keynote Sponsor: $12,500
Gold Partner: $11,950
Silver Partner: $7,500
ROUNDTABLE MTPS* HALL OF FEMME*
LEAD GENERATION EVENTS
Editorial $24,875
Partner $19,875
Editorial $7,500
Custom $15,000
Keynote $9,870
Session $9,870
Booth $4,715
WEBCAST VIRTUAL EVENT
2016 ADVERTISING RATES
2016MEDIAKIT

All rates are net
ONLINE DISPLAY
SPONSORSHIPS
INTERACTIVE/RICH MEDIA
NATIVE ADVERTISING
NEWSLETTERS
ONLINE DIRECTORY
NATIVE ADVERTISING
JOBS.DMNEWS.COM JOB POSTINGS
Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)
1 month $3,125 $2,545 $2,890 $4,975
3 months $3,000 $2,440 $2,780 $4,750
6 months $2,880 $2,340 $2,660 $4,557
12 months $2,630 $2,140 $2,430 $4,440
CPM $105 $105 $105 —
Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)
1 month $7,215 $2,756 $1,575 $1,575
3 months $6,625 $2,620 $1,500 $1,500
6 months $6,025 $2,478 $1,415 $1,415
12 months $5,485 $2,342 $1,340 $1,340
Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)
1 day $1,750 $1,050 $5,250 $3,995
3 days $1,650 $995 $4,725 $3,555
6 days $1,575 $945 $4,200 $3,155
12 days $1,475 $890 $3,675 $2,755
$3,499
Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)
1 week $5,400 $2,350 $2,350
2 weeks $5,150 $2,200 $2,200
3 weeks $4,850 $2,050 $2,050
4 weeks $4,550 $1,900 $1,900
Text ad only
1 week $3,750 $950 $950
2 weeks $3,550 $850 $850
Daily Insider deploys 5x a week, Email Weekly & Marketing & Tech Weekly deploy 1x a week. All costs per week.
Type Option A Option B Option C
Annual Rate $1,325 $1,130 $900
30-day $330
60-day $550
DIGITAL
ADVERTISING RATES (CON’T)
2016MEDIAKIT

You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about
our content syndication program which will utilize all appropriate lead generation products to
guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.
WHITEPAPER OF THE DAY
Delivered to over 31K* opt-in integrated
marketers. This broadcast service enables
suppliers and research firms to announce
whitepapers, best practice guidelines, research
results and other free literature in all sectors
of integrated marketing.
SPONSORED PROMOTION
Delivered to over 28K* marketers.
Sponsorships available for email blast of
special client promotions sent to Direct
Marketing News subscriber base. Promotion
examples include, but are not limited to:
Webcasts, Trade Show Exhibition, Special
Announcements, New Product Launches,
Advertisements, Anniversaries, New Business
wins, and Congratulatory messages.
HOT LIST OF THE DAY
Delivered to 20K* direct, database &
interactive marketers; single sponsored daily
HTML email blast to eager subscribers. These
direct marketers want to stay informed on
what’s new in response, compiled, postal
and email lists in this popular service which
showcases one new mailing list every business
day. Detailed info on each list and where to
get it make this an invaluable resource for
mailing professionals.
TELEMARKETING
Our telemarketing program utilizes our year-
round circulation requalification efforts to
target the most customized lead requests.
Add proprietary questions to our ongoing
circulation efforts to ensure you are only
receiving what you deem an acceptable
marketing or sales ready lead.*Silverpop 2014 average
LEAD GENERATION1
LEAD GENERATION
2016MEDIAKIT
Whitepaper of the Day
Sponsored Promotion
Hotlist of the Day

DIRECT MARKETING NEWS webcasts are
an authoritative and interactive marketing
opportunity for advertisers, allowing you
to communicate thought leadership to
a captive audience. Led by a senior edi-
tor, webcasts feature the most respected
marketing executives. Sponsoring a
webcast develops leads culled from the
Direct Marketing News audience in an
educational and informative atmosphere.
We offer two webcast sponsorship
packages to effectively meet your
objectives: Editorial and Partner.
DIRECT MARKETING NEWS takes respon-
sibility for all webcast promotions, reg-
istrations, and on-demand promotions
afterwards. Your webcast is available on
demand for a year after it runs. You will
receive all registrant contact information
and receive a personalized link to pro-
mote and host on demand.
Editorial
Partner
DMN
Sponsor
DMN
DMN
DMN
Sponsor
Sponsor has 10 minutes at
the end of Q&A
Sponsor speaks on panel
Content
Creation ModeratorFormat
Speaker
Recruitment
Speaking
Opportunity
LEAD GENERATION1
WEBCAST
WEBCAST
2016MEDIAKIT
VV
V
C STEB

WHO: Estimated
800+ marketing
decision makers
WHAT: An online
event to foster live,
interactive dialogue
between marketers
& sponsors
FEB 25
Marketing Tech
MAY 12
Lead Generation
AUG 16
Mobile Marketing
DEC 8
Content Marketing
SPONSORSHIP
OPPORTUNITIES INCLUDE:
Editorial Keynote:
Sponsor benefits by being the
exclusive keynote sponsor and
aligning its brand with the keynote
speaker (typically a client-side
marketer) and content. This pack-
age includes:
n A digital skin during the keynote
to promote your company
n A high-level executive from your
company take part in the Q&A
with the keynote speaker
n Your speaker closes the last
5 min. of the keynote session
n A booth in the exhibition hall
with unlimited content to engage
with the attendees
n Contact details from all registrants
n Rate: $9,870
Session Sponsor:
Sponsor has a session during which
you present a case study or best
practices workshop.
n The session is 30 min. and has 10
min. Q&A
n A booth in the exhibition hall
where your sales executives can
engage with attendees in real time
n Your booth can hold as much
content as you want
(whitepapers, ebooks, videos)
n Contact details from all registrants
n Rate: $9,870
Virtual Booth in Expo Hall:
Sponsor has a booth to engage
with attendees in real time.
n Booth can hold as much
content as you want
(whitepapers, ebooks, videos)
n Contact details of the attendees
that engaged with your booth
n Rate: $4,715
LEAD GENERATION1
2016MEDIAKIT
VIRTU L
V
VV
V
C STEB
VV
V
C STEB

WHAT IS AN EBOOK?
Content marketing has become increasingly popular with
eBooks playing an essential part of a comprehensive content
marketing mix.
• Use Direct Marketing News content to attract, engage,
educate, and convert customers. Have DMN take care
of the content creation/distribution and benefit with
branding, lead generation!
• eBooks are free to readers in exchange for their contact
information and an excellent source of engaged leads.
OPTIONS AND SPONSORSHIPS:
DMN EDITORIAL EBOOKS:
• Produced by DMN editorial team on a bi-weekly basis
• Topics cover data-driven marketing strategies such as Big
Data, omnichannel trends, email marketing, content
marketing, social media and more (see editorial
calendar for complete list)
• Published on the DMNews.com eBook resource page
• Promoted via dedicated email deployments, newsletters,
social media, and online
Sponsorship includes:
• Branding within eBook (full page ad)
• Branding on cover page, landing page, and all
promotional emails (sponsor’s logo)
• 150 leads
• Co-Sponsor Exclusive Rate: $7,500 net
• Sponsor Rate: $12,000 net
DMN CUSTOM EBOOKS:
• Produced on-demand within 6 weeks
• Content based on brief agreed between the editorial
team and sponsor
• Content may include sponsor’s quotes, case-studies, and data
• Rate: $15,000 net
• Cost includes creation, design, distribution, and 150 leads
• Additional leads available on CPL basis
EBOOKS
2016MEDIAKIT

WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?
A sponsored tweetchat is your answer. Created around a specific topic of your choice, tweetchats
are fast-paced, action-oriented, live discussions that take place around a designated hashtag. They
allow you to engage directly with top-level integrated marketers who follow @dmnews while also
spreading awareness of your brand and increasing your social footprint.
PRE CHAT:
n Sponsor recruits speakers
n 1 tweet a day the week prior
from @dmnews
n 2 tweets a day the week of the
tweetchat from @dmnews
n Post on DMN Facebook LinkedIn
the week of the chat
n Promotion in our Daily Insider
newsletter the day before
n Prestitial promoting event day
before and day of event
n Email blast to our twitter followers
DAY OF CHAT:
n DMN moderates
n Sponsor owns Twitter skin
exclusively
POST CHAT:
n DMN moderator blogs the
“findings” of the tweetchat from
an editorial perspective
n Storify your chat so a “cliff note”
version is available for anyone
who missed the live event
* Twitter Analysis
Twitter Followers
24k
Avg. monthly growth
2%
Exposure*
1,216,596 impressions
LEAD GENERATION1
SOCIAL
2016MEDIAKIT

BRAND YOUR
COMPANY AND REACH
45,000 QUALIFIED
SUBSCRIBERS ON A
MONTHLY BASIS
Direct Marketing News Source is
a must for any company seek-
ing a cost-effective opportunity
to maximize exposure, and the
potential for new business. It’s
built on the concept of continuity,
giving your company year-round
visibility to the decision-makers
who read the publication. Make
an impact and deeply penetrate
this elite audience by taking
advantage of a variety of listing
options to make your company
stand out!
2” x 2”
4” x 4”
2” x 1”
2” x 3”
Be one click away from buying decisions of
thousands of marketing professionals turning
to the Direct Marketing News Online Directory
every day. With over 150 categories, stand out
in the areas that best define your capabilities
and drive leads to your company.
3 OPTIONS AVAILABLE!
OPTION A: $1,325
100-word description, logo, full contact
information, 2 corporate asset downloads,
video, social media links, editorial links, featured
listing on HomePage, featured listing channel
page, featured in one week of Daily Insider
Newsletter, featured as “Company of the Week”
on dmnews.com
OPTION B: $1,130
75-word description, logo, full contact information,
1 corporate asset download, social media links,
editorial links, featured listing on channel page,
featured in one week of Daily Insider Newsletter
OPTION C: $900
25-word description, logo, full contact
information, social media links, editorial links,
featured in one week of Daily Insider Newsletter
LEAD GENERATION1
SOURCE ONLINE DIRECTORY
2016MEDIAKIT

DIRECTMARKETINGNEWS
PRINT/MOBILE APP/IPAD/DIGITAL EDITION
Whether it’s a print advertisement or an exclusive sponsorship of the digital edition, mobile app, or
iPad, Direct Marketing News makes it easy for you to get exposure amongst marketers everywhere!
BRANDING2

Page Peel (see specs)
Premium Sidebar ad (see specs)
Prestitial (640x480)
Pushdown (980x418)
Leaderboard
(728x90)
*Webstats: Omniture 2014 monthly average
Skin
(see specs)
IMU (300x250)
IMU
impressions
now served on
mobile site-
added value!
Monthly
Page Views
Monthly
Visits
Monthly
Unique Visitors
221k 139k 113k
BRANDING2
2016MEDIAKIT

The following editorial newsletters are published by Direct Marketing News
and are available for sponsorship. Sponsorship includes a leaderboard and a
textbox banner located above the fold.
DAILY INSIDER
Delivered daily to 37k integrated
marketers. The must-read for marketers
and their agencies every business
day for its breaking news coverage
and expert analysis on all aspects of
marketing.
EMAIL WEEKLY
Delivered each Tuesday to over 29k
email marketers. The primary source
of original news, expert views, case
studies, best practices, and tips on
the ever-changing practice of email
marketing.
MARKETINGTECH WEEKLY
Delivered each Thursday to over 31k, the
MarketingTech Weekly is a one-stop
source to discover the freshest content
around new developments in marketing
technology that can help businesses
engage with new consumers and keep
loyal ones coming back.
BRANDING2
NEWSLETTERS
2016MEDIAKIT

DIRECT MARKETING NEWS
ANNOUNCES ITS 2016 MARKETING
TECH INNOVATION SUMMIT
The two-day event lends insight into how marketing and
tech collaboration can deliver a competitive advantage.
The Direct Marketing News 2016 MarketingTech
Innovation Summit is a much-needed source of strength
in a time of change. The Summit, to be held on March
9th and 10th in New York, is dedicated to exploring how
marketers and their technology colleagues—whether in IT,
data, mobile, Web development—enhance marketing per-
formance in ways that will create a competitive advantage.
The event will feature keynote speakers, expert panel dis-
cussions, interactive roundtables, and in-depth workshops
to give attendees multiple ways to get the information
they need to succeed in today’s ever-evolving market-
place. Speakers will share deep insight into such topics as:
n How chief marketers should restructure their
organizations to adapt to today’s digital realities
n Ways that marketers and tech teams can share
data to create more relevant and real-time
customer experiences across channels
n Cross-departmental strategies for content marketing
innovation, deployment, and engagement
The MarketingTech Innovation Summit is a must-attend
event for any marketing leader looking to harness the
power of technology to enhance their marketing results
and stand out from the competition.
For more information, contact Amanda Hassler at
amanda.hassler@dmnews.com.
For sponsorship information, contact Greg Zalka: greg.
zalka@dmnews.com or 646-638-6027
EVENTS3

GOLD SPONSORSHIP LEVEL
Summit Breakout Session Sponsorship:
$15,000 (2 available)
Delivery of 35-minute presentation(content
to be approved prior by conference organizers)
n 1 pg marketing piece to be distributed to
attendees (seat dropped in breakout session)
n 1 exhibitor pod during Summit
n 5 complimentary summit only passes
for staff*
for clients*
n 5 complimentary passes to awards
(staff or clients)
n Customized HTML email provided to you
to promote summit and awards to clients
with unlimited $100 discount code
n Provided attendee list with contact
details post event
n Logo placement on all event promotion
(online, newsletters, dedicated emails,
signage, event marketing materials, etc.)
n 2-3 minute video interview with Editor-
In-Chief (will be hosted on dmnews.com
and available for your own use)
n Media coverage and banner ad
placement on DMN website
Hub Workshop Sponsorship: $13,500
(1 available)
Delivery of 35-minute presentation
(content to be approved prior by
conference organizers)
n 1 pg marketing piece to be distributed
to attendees (handed out at
registration during workshop day)
n 3 complimentary 2 day summit only
passes for staff*
passes for clients*
(staff or clients)
n Customized HTML email provided to you to
promote workshop, summit and awards to
clients with unlimited $100 discount code
details post event
Summit Keynote Sponsorship: $12,500
(1 available)
Introduction of keynote presentation (5 min)
to attendees (via seat drop during
sponsored presentation)
for staff*
for clients*
(staff or clients)
n Customized HTML email provided to
you to promote summit and awards to
clients with $100 unlimited discount code
details post event
Hub Workshop Shoot Out Sponsorship:
Option 1 $10,000 Shoot Out Moderator
(1 available)
This session will provide an exciting
opportunity to view innovative products
coming down the pipeline for 2016. These
product demonstrations will cover usability
and functionality and will be voted on by our
audience. The most exciting demonstration
will participate in our vendor spotlight which
will contain an interactive QA. Package includes:
n Introduction of Live Demo panel (5 min)
n Company executive to serve as
moderator of vendor spotlight segment
passes for staff*
passes for clients*
(staff or clients)
n Customized HTML email provided
to you to promote workshop, summit
and awards to clients with unlimited
$100 discount code
details post event
SILVER SPONSORSHIP
Summit Lunch Learn Sponsorship:
$8,500 (1 available)
Moderate a private 1 hour roundtable
discussion for 8-10 attendee’s covering
topics such as C-level partnerships, cross
channel customer insight strategies, or
digital marketing tech tools (content to be
approved prior by conference organizers).
Sponsor will have the ability to select
up to 10 attendees from the registration
list to attend this special invitation only
roundtable discussion.
to attendees (via seat drop during
sponsored roundtable)
n 2 complimentary summit only pass
for staff*
for clients*
n $100 Discount for awards program upgrade
details post event
EVENTS3
* Does not include awards

Hub Workshop Intelligent Connection
Roundtable: $7,500 (6 available)
These intelligent connection roundtables
will provide a forum for marketers to
exchange ideas and perspectives regarding
technological, tactical and strategic
challenges and opportunities in real time.
The six roundtable topics include:
n How to get good data sets and drive
insights from them
n How to target the right customers with
social, behavioral and other data tools
n How to evaluate marketing
technology solutions
n How to maximize the value and benefit
received from your website presence
n Unique approaches to customer
experience via effective technology
n New ways to properly measure your
organization’s marketing performance
and align it with sales results
n Ability to help lead roundtable
discussion for up to 10 attendees
covering selected topic (non-
promotional, editorial involvement)
n Ability to provide 1 pg marketing piece
to roundtable attendees post discussion
n 2 complimentary 2 day conference only
passes for staff*
n 2 complimentary 2 day conference only
passes for clients*
n $100 Discount for awards program upgrade
you to promote workshop, summit and
awards to clients with unlimited
$100 discount code
BRONZE SPONSORSHIP LEVEL
HUB Workshop and Opening Cocktail
Reception: $5,000
n Provide welcome announcement
during cocktail hour
n Logo placement within room during
cocktail hour
passes for staff*
passes for clients*
you to promote workshop, summit and
awards to clients with unlimited
$100 discount code
Summit Exhibitor Pod Sponsor: $3,500
(2 available)
n 1 exhibitor pod
n 2 complimentary conference only pass
for staff*
MARKETING TECH
INNOVATION AWARDS
PROGRAM SPONSORSHIPS:
Summit Awards Sponsored Cocktail
Hour: $5,000
n Provide welcome announcement
during summit awards cocktail hour
n Logo placement within room during
cocktail hour
n 2 complimentary summit and award
passes for staff
n 2 complimentary summit and award
passes for clients
you to promote summit and awards
program to clients with unlimited $100
discount code
Awards Category Sponsor: $3,000
Exclusive sponsorship of selected category
(category based on availability and on a first
come first serve basis). Categories include:
n Analytics innovation
n Content marketing innovation
n Omni channel marketing innovation
n Email marketing innovation
n Mobile innovation
n Social innovation
n Most Innovative Social Media Platform
n Most Innovative Integrated Marketing Suite
n Most Innovative Analytics Platform
n Most Innovative Mobile Marketing Platform
n Most Customer Experience
Management Platform
n Content marketing scribe
n Data scientist
n Digital ace
n Email engager
n Mobile maestro
n Marketing technologist
n Programmatic prognosticator
n Social strategist
n Sponsors logo, company description
(100 words maximum) and URL to appear
on sponsors section of the awards website
n Sponsor Company will be included in all
pre-promotional material about the 2016
Marketing and Tech Innovation Awards
from date of signing until the event itself
on March 10. This includes event website
and print/digital promotional ads
n 2 complimentary award passes for staff
n Sponsors logo and/or company name will
be included in the script, shown on the
screen during sponsored category, printed
on event program and engraved on the
winner’s trophy for sponsored category
n A company executive can appear on
stage to present the winner of sponsored
category. Details of who this person will
be must be submitted by the given
deadline date.
EVENTS3
* Does not include awards

AGENDA:
Date: Friday, April 8th
Time: 11:00AM - 3:00PM
Place: Grand Hyatt
(Manhattan Ballroom)
109 E. 42nd Street
New York, NY 10017
2015 KEYNOTE SPEAKER:
Peggy Dyer, CMO,
American Red Cross
CELEBRATING THE
MOST INFLUENTIAL
WOMEN IN MARKETING
Powerhouse brands have
much in common: dyna-
mism, flexibility, incisive-
ness, intelligence. So do the
women who sit at the mar-
keting helms of many of
these companies. Whether
they run marketing at a
startup or at an established
brand, these female mar-
keting chiefs have risen to
the apex of the profession
as champions of integrated,
direct marketing strategies
in their organizations. Join
us at the 2016 Marketing
Hall of Femme (MHoF) to
meet the women whose
marketing strategies have
made the biggest business
impact over the past year.
EVENTS3

CONGRATULATORY PARTNERS
Gold Partner - $11,950
n Branding at the event’s podium and
welcome signs, and on all promotion
leading up to the event
n Table of 10 at the event for your team and
honoree (value of $3,300)
n Honoree profile on a two-page plaque
frame with brass finish, making it the
perfect display option for such
achievement while reinforcing your
brand with style
n Chilled bottle of champagne with your
personalized, dedicated note to
your honoree
n Congratulatory advert in the 2016 Honoree Book, distributed at the event’s luncheon
n Full-page congratulations advert in the Marketing Hall of Femme editorial feature published
in the June issue of Direct Marketing News
n Full-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience
n Branding on StepRepeat
Silver Partner - $7,500
n Branding at the event’s podium and welcome signs, and on all promotion leading up to
the event
n Half-table (five tickets) at the event for your team and honoree (value of $1,995)
n Chilled bottle of champagne with your personalized, dedicated note to your honoree
n Congratulatory advert in the 2016 Honoree Book, distributed at the event’s luncheon
n Half-page congratulations advert in the Marketing Hall of Femme editorial feature
published in the June issue of Direct Marketing News
n Half-page ad in the Marketing Hall of Femme eBook, deployed to the DMN audience
EVENTS3

EVENT SPONSORS
Exclusive Roundtable Sponsorship - $16,500
Kicking off the day at the 2016 Marketing Hall of Femme is an
exclusive roundtable (RT) for honorees only. Those executives
participating will have the opportunity to share insight and discuss
pressing issues and current trends with other honorees attending.
Examples of topics to be discussed include the evolving role of the
CMO, collaborating with the CIO, and keeping on top of issues like
customer experience and Big Data.
n Sponsor has a seat at RT alongside the honorees (must be top
marketer in attendance)
n Key point of RT will be referenced in the Marketing Hall of
Femme eBook and main feature of the June issue of Direct
Marketing News
n Branding at the event and on all promotion leading up to the event
n Half-table (five tickets) at the event (including one attendee for RT)
n Congratulatory advert in the 2016 Honoree Book, distributed at
the event’s luncheon
n Full-page congratulations advert in the Marketing Hall of Femme
editorial feature published in the June issue of DMN
n Exclusive access to the closed-door photo shoot with the
honorees, taking place before the RT
Exclusive Cocktail Reception Sponsorship - $12,500
n Logo branding at networking cocktail reception as a gobo
n Exclusive sponsor for the Champagne Diamond Raffle and
presentation of champagne to the winner
n Retention of all business cards from raffle participants
n Sponsor addresses the audience with a congratulatory toast to
the winners
n Recognition in the event coverage of the June issue of DMN, in
the Marketing Hall of Femme eBook, and online
n Full-page congratulations advert in the June issue to all honorees
n Three tickets to the event
Exclusive Luncheon Sponsorship - $8,950
n Half-table (five tickets) at the event
n Sponsor will have five minutes on stage or the option of
introducing the keynote session (dependent on availability)
n Co-branded cake-pops Marketing Hall of Femme logo and
sponsor logo, along with branded napkins
n Half-page congratulations advert in the Marketing Hall of Femme
editorial feature published in the June issue of Direct Marketing News
Photobooth Sponsorship - $9,500
(Deadline for booking is March 30)
n Guests will be invited to take souvenir photos at the event in the
branded photobooth.
n Photos will be printed in color, leaving guests with a souvenir
photo which incorporates their logo for long-term exposure and
association with a memorable event
n Custom backdrop includes sponsor’s logo
n Photos can be uploaded onto social media sites in real-time
by attendees
n All photos taken at the booth can be uploaded in real-time onto
social media sites with sponsor’s twitter handle
Social Media Sponsorship - $4,950
n Branding on a social media visualization wall that displays all
social comments and live interactions
n Retention of all twitter handles from participants
n Ownership of the Wi-Fi name and password
n Sponsor will reveal the winner of the Marketing Hall of Femme
social tweet contest. Prize is a bottle of champagne – sponsor
can provide an additional prize. Contest will be judged by DMN
Editor-in-Chief Ginger Conlon.
EVENTS3

CELEBRATING THE MOST
INFLUENTIAL PEOPLE IN MARKETING
Join us in September in New York for the Direct
Marketing News 40 Under 40 Awards, where we’ll
celebrate young marketing leaders who are not only
succeeding, but excelling despite the many challenges
they’re faced with today.
The Direct Marketing News editorial team judged
nominations from across agencies, brands, and ven-
dors to select 40 professionals under the age of 40
who are among the brightest and most ambitious in
the integrated, digital, and traditional direct marketing
fields. Along with a festive awards ceremony to honor
their accomplishments, the luncheon will feature a
panel discussion among several past winners who will
discuss their success strategies and what they’re doing
now to maintain their career and company momen-
tum. You won’t want to miss this exciting day!
SPONSORSHIP OPPORTUNITIES:
EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500
n A seat at the table
n Influence the conversation
- Prominent speaking opportunity
- Involvement in the creation of the agenda
topics to be covered with the editorial team
n Table for 10 at the luncheon (VIP positioning)
n Branding on promotional materials in the run up
to and at the event
n Editorial coverage of the roundtable in the
November issue
n Full page ad in November issue covering the event
n Advertising on www.dmnews.com throughout
September (ROS and fixed against 40u40 content)
KEYNOTE SESSION: $12,500
n Introduction of keynote speaker
to event and at the event
n Half page ad in the November issue covering
the event
PANEL DISCUSSION: $12,500
n Moderate/host the conversation
n Editorial coverage in the November issue and
www.dmnews.com
n Half page ad in November issue covering the event
CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500
n Sponsorship of Champagne Raffle (business card drop)
n Presentation of the champagne to the winner
n The business cards of all participants
n Half page ad in the November issue covering the event
PHOTO SHOOT SPONSORSHIP: $9,500
n Exclusive sponsorship of the photo shoot
n Exclusive access to the honorees throughout the
photo shoot
GOLD SPONSORSHIP: $7,500
EVENTS3

Direct Marketing News’ ROUNDTABLE SERIES FOR 2016 will address a
wide range of topics critical to marketers, including:
The roundtables bring together marketers to
discuss important issues and relevant topics of
concern to marketing executives. The 8 to 12
participants will include client-side marketers and
high-level thought leaders.
FOR THE SPONSOR COMPANY THIS IS
AN OUTSTANDING OPPORTUNITY TO:
n Deliver insight
n Demonstrate expertise
n Share thought leadership
Before the event: Inclusion within promotional
activities leading up to the event. Invites for atten-
dance include mention of sponsor. Sponsor can
suggest prospects and clients they would like
present, but final decision will be made by Direct
Marketing News editors.
During the Event: Sponsor to attend and participate
in closed-door roundtable with one seat at the table.
After the event: Feature-length editorial coverage
with full-page display advertisement for sponsor
to appear in Direct Marketing News’ print edition
and online at dmnews.com.
n Analytics and
measurement
n Big Data
n Consumer privacy
n E-commerce
n Email marketing
n Lead generation
n Mobile marketing
n Search marketing
n Segmentation
and testing
n Social media
n Women in marketing
DMN Roundtable Terms Conditions: Videotaping the roundtable
session is prohibited. The roundtable event will take place between
the hours of 8:30a and 11:00a with breakfast being served. Request
for different meals or time of day will come at a surcharge to the
sponsor. Under no circumstance should the details of the round-
table discussion be published in any format including print, online,
social media channels, etc by the client or any attendees prior to
the publication date.
THOUGHT LEADERSHIP4
ROUNDTABLE SPONSORSHIP
2016MEDIAKIT

CONTENT MARKETING ON DMN
THOUGHT LEADERSHIP4
2016MEDIAKIT
WHAT IS NATIVE ADVERTISING?
Native advertising is an online advertising method in which the advertiser gains attention by providing content
in the context of the user’s experience. Native advertising formats match both the form and function of the user
experience in which it is placed.
Note: DMN reserves the right to edit opinion columns for style and clarity. All
native advertising content will be labeled “Partner Content”.
EXAMPLE ON HOME PAGE:
GUIDELINES:
Advertiser provides partner content. These can be
point-of-view pieces that also offer learning in such
areas as best practices and trends, take a stand on a
current issue, or present a solution to a common direct
marketing challenge. The content should be:
• contributed exclusively to dmnews.com
(e.g. opinion columns, video)
• non-commercial
• between 500 and 1,000 words.
PROMOTION:
• Week 1:
3rd story on DMNews.com homepage for Week 1
3rd story on Daily Insider for 2 days in Week 1
2 DMN tweets in Week 1
• Week 2:
6th story on home page for Week 2
6th story on Daily Insider for 2 days in Week 2
• Story tagged under keyword reflective of topic
• Companion display banners 728x90 and 300x250
running along advertiser’s sponsored content
• Archived on DMN for 1 year
PARTNER CONTENT
PARTNER CONTENT WRITTEN BY DMN
FREQUENCY PROVIDED BY ADVERTISER FOR ADVERTISER
12 articles $33,590 $82,070
6 articles $17,845 $43,599
3 articles $10,497 $25,647

Direct and digital
marketers turn to Direct
Marketing News to get
an insider’s view on the
latest and greatest in
the industry. Narrow
your search and hone in
on the perfect candidate
by publishing the job
opportunities at your
company with the
industry heavy-weight.
Prefer print? Think Web
is the way to go? We’ve
got you covered on
both fronts.
7,372 500%
Avg. monthly page views 2014 Employer Registration Growth
*Stats: JobTarget 2014
RECRUITMENT6
RECRUITMENT
2016MEDIAKIT
JOBS

ENHANCE YOUR CONTENT
WITH DIRECT MARKETING NEWS’ CUSTOM REPRINTS
Direct Marketing News (DMN) content can be reprinted in its original form or customized to meet your specific
requirements. Choose between electronic PDFs and hard copies for a unique and cost-effective way to market
your company, its services and solutions. DMN reprints can be used in handouts, media kits, direct mailings,
and in corporate displays.
ELECTRONIC MARKETING AND WEB LICENSE
(EPRINTS):
• DMN produces and delivers a ready-to-use, custom PDF
of a DMN article of your choice, which can include your
company logo and content details
• Your company has unlimited rights to the PDF to put
on websites, send via email – essentially for any
digital purpose
• Ideal for email marketing and PR campaigns
• Non-printable: $700, Printable: $1,700
* The license is limited to one year. Additional charge for
longer use.
HARD COPY REPRINTS:
• Includes your company’s logo and content details
• Includes 250 hard copies, plus delivery of the reprints to
one site
• 4-color, 100 lb. stock, single-sided
• Ideal for displaying at conventions and for sales collateral
• Half page: $1150, Full page: $1,440
MARKETING COLLATERAL LICENSE:
• Allows your company to use parts of DMN editorial quotes
and logo
• Ideal for on the web, in brochures, and in press releases.
• Rate: $650
* The license is limited to one year. Additional charge for
longer use.
PLAQUE:
• 12’’ X 15’’ plaque with personalized engraving (cherry, oak
or black matte base)
• Includes proofing, formatting, production, and shipping
• Half page: $790, Full Page: $825
FULL MARKETING LICENSE PACKAGE:
• Includes non-printable ePrint, 250 single-sided hard-
copy reprints, plus the marketing collateral license
• Rate: $2,175
*All rates are net
**Minimum 500 copies for Hard Copy Reprints
RECRUITMENT6
LICENSING, REPRINTS EPRINTS
2016MEDIAKIT

2016 dmn media-kit

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