TheArticle has been running as a publishing platform since the spring of 201. The engine which has been most successful for us has been the social media platform we built, where members can rate articles, create networks, debate, and have personalised feeds of content. This has inflated our pageview numbers by up to 40 per cent.
There is an opportunity for TheArticle to create a “White Label” version of its social media platform. This means TheArticle will be able to offer multiple publishers the chance to buy an “off-the-shelf” social network exclusively for its readership and no longer 'outsource' to Twitter or Facebook. The publisher’s site and our social media platform will be seamlessly integrated and branded. The publisher will control the publisher site, we will control all data and functionality of the social media element, while the reader / consumer will not notice where he is handed from publisher site over to social media platform.
We plan to sign up multiple political and cultural blogs and online publishers, concentrating on those with a readership that is attractive to high-end advertisers. We project being able to sign up 1 million accounts in the first year by putting our social media platform live on 35 small and medium sized publisher sites (we already have a number signed up in principle). We will monetise these accounts through selling the hard and soft data generated and offering integrated display, native and content campaigns for advertisers across the network. In doing this:
· We will create a consumer base that is loyal and engaged
· Publishers will experience an increase in page views and gain a revenue stream which could enable sites to stay free to air rather than put up pay walls.
· Advertisers will be able to use a valuable data mine and advertising network
With in two years we conservatively forecast being able to monetise these accounts at £5 per annum.
TheArticle has been running as a publishing platform since the spring of 201. The engine which has been most successful for us has been the social media platform we built, where members can rate articles, create networks, debate, and have personalised feeds of content. This has inflated our pageview numbers by up to 40 per cent.
There is an opportunity for TheArticle to create a “White Label” version of its social media platform. This means TheArticle will be able to offer multiple publishers the chance to buy an “off-the-shelf” social network exclusively for its readership and no longer 'outsource' to Twitter or Facebook. The publisher’s site and our social media platform will be seamlessly integrated and branded. The publisher will control the publisher site, we will control all data and functionality of the social media element, while the reader / consumer will not notice where he is handed from publisher site over to social media platform.
We plan to sign up multiple political and cultural blogs and online publishers, concentrating on those with a readership that is attractive to high-end advertisers. We project being able to sign up 1 million accounts in the first year by putting our social media platform live on 35 small and medium sized publisher sites (we already have a number signed up in principle). We will monetise these accounts through selling the hard and soft data generated and offering integrated display, native and content campaigns for advertisers across the network. In doing this:
· We will create a consumer base that is loyal and engaged
· Publishers will experience an increase in page views and gain a revenue stream which could enable sites to stay free to air rather than put up pay walls.
· Advertisers will be able to use a valuable data mine and advertising network
With in two years we conservatively forecast being able to monetise these accounts at £5 per annum.
Native Advertising - will the newspaper industry adapt or die? For DIG FestivalRebecca Caroe
Rebecca Caroe's talk to the Australian tech conference DIG (Design, Interactive and Green-Tech) Oct 2013.
Summary of what native advertising is, how it's affecting brand marketers and newspapers. Who's making it work successfully and challenges for early adopters.
HWR Media & Communications. New corporate ID, new directions - same great ser...Alan Timms
HWR Media & Communications is one of the largest independent media representation organisations in Australia. We have a dedicated team of 20 experienced staff that provide advice and service across all platforms of the company, including media sales, design, digital development, branding and publishing expertise.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Native Advertising - will the newspaper industry adapt or die? For DIG FestivalRebecca Caroe
Rebecca Caroe's talk to the Australian tech conference DIG (Design, Interactive and Green-Tech) Oct 2013.
Summary of what native advertising is, how it's affecting brand marketers and newspapers. Who's making it work successfully and challenges for early adopters.
HWR Media & Communications. New corporate ID, new directions - same great ser...Alan Timms
HWR Media & Communications is one of the largest independent media representation organisations in Australia. We have a dedicated team of 20 experienced staff that provide advice and service across all platforms of the company, including media sales, design, digital development, branding and publishing expertise.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
A presentation about Printcasting.com, a new Web site for democratized magazine publishing, made possible by The Bakersfield Californian and the Knight News Challenge. Updated as of May 1, 2009.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
This is a presentation I am making to the Brazil Newspaper Congress in Sao Paulo on August 18,. 2008. It is a call to newspapers to include the community (in the persons of bloggers, vloggers and podcasters) in the newspapers' websites and printed pages.
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
The rise of the Empowered Public and its impact on the journalist-source relationship. This presentation was originally given by S.I. Newhouse School Professor Dan Pacheco at the Beyond Convergence conference at the University of Nevada, Las Vegas in October, 2013.
BookBrewer is an eBook publishing service launching in the summer of 2010. We're partnering with locally-focused book stores, and will be creating private-label versions in exchange for revenue splits. Interested? Contact sales at feedbrewer dot net.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper