MarketPower Launch

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  • If you don’t put it in family and kids it wont go to APISS
  • 6% 3 times the national average for entertainment and event according to Mailchimp.com
  • Get most recent numbers from Emma
  • Many of you see Do&Go as our powerful calendar and we want that to stay focused there, but as we expand our services, AHCMC thought it was time to over a more comprehensive approach to collective impact in community marketing. That led us to MarketPower
  • Highlight the gazette - O
  • MarketPower Launch

    1. 1. +CollectiveImpact withDo&Go Annual Members Meeting 2013
    2. 2. + Using our past to define our future What Where FY13 Your Do&Go Do&Go is Successes feedback has been going
    3. 3. + Do&Go has always been more than a calendar Partner Calendars Fun Finder Cooperative ads Television ads
    4. 4. + We hit 66,000 monthly impressions! 66,000 15,000- CVB 3,500 – Bethesda Magazine 1,500 – Do&Go 46,000 – A Parent In Silver Spring
    5. 5. + FY13 was our best year for cooperative advertising yet 50 B.Mag ads $35,000 in savings for Do&Go Members 27 Wash Post ads
    6. 6. + Cooperative ads are discounted over 50% Bethesda Bethesda Washington Washington Magazine Magazine Post Post Industry Do&Go Industry Do&Go Rate Rate Rate Rate 1/8 Page n/a $250 $810 $350 1/4 Page $1,900 $500 $1,620 n/a 1/2 Page $2,750 $1000 $3,240 1,400 Full Page $3,924 $2000 $6,480 2,800 Distribution Bethesda 69,000 Wash Post 106,211 Magazine Local Living
    7. 7. + Fun finder - now reaching 1,000 subscribers!  1,000 opt-in subscribers  25-35% open rate  6% click rate  .003% unsubscribe rate.  Television ad with MCM
    8. 8. + FY13 – a great year for Do&Go • 66,000 total • 77 • Added 400 Calendar Fun Finder monthly Cooperative Ads cooperative new impressions ads at more subscribers • 20,000 for than a 50% • Less than all events discount .003% • 46,000 for • Ad partners abandon kids and Bethesda rate family Magazine & • 6% click Washington rate, 3X Post industry
    9. 9. + It’s time to go one step further
    10. 10. + MarketPower, taking us to the next level MarketPower Expanded New Increased Do&Go Cooperative Professional Calendar Advertising Development
    11. 11. + Do&Go doubles from 4 calendars to 8! Bethesda A Parent in CVB/Visit Magazine Silver Spring Montgomery Washington Washington Examiner Gazette City Paper Online Montgomery Community Do&Go Media
    12. 12. + Examiner, City Paper and Gazette are taking all free and ticketed events
    13. 13. + Cooperative advertising expands to Express!! Scheduled 50% off of Offered by Distribution the double anytime marketing 181,286 truck rate committee
    14. 14. + MarketPower takes Do&Go Mobile
    15. 15. + MarketPower helps you grow 4 Marketing forums 3 Marketing workshops 1 Marketing seminar
    16. 16. + Even more possibilities in 2014 Cooperative Public Do&Go Ads Relations • Culture • Scene Squid Capital • Gazette • Pitch postings • Washington and feature Post • City Paper stories to local • Total 10 in 1 ! news papers, media outlets, and blogs
    17. 17. + MarketPower expands Do&Go Post event on Do&Go Event is now featured on 8 partner calendars Advertising for event now available in Express, Local Living, and Beth. Mag Expanded Professional Development to increase knowledge as well as sales
    18. 18. + MarketPower is still affordable Tier 1 Tier 2 Tier 3 $65 $180 $300
    19. 19. + Tier 1 5 Fun Finders Unlimited posted to Do&Go Invitation to all professional development opportunities Ability to be on the Marketing Committee
    20. 20. + Tier 2 7 Fun Finders 1 Free ticket to all Marketing Workshops Unlimited posting to Do&Go 2 small ads on the Do&Go website Invitation to the Marketing Committee
    21. 21. + Tier 3 12 Fun Finders 2 Free tickets to each marketing workshop 1 Free ticket to the marketing seminar 4 large ads on the Do&Go website Unlimited posting to Do&Go Invitation to the marketing committee
    22. 22. + Who has Questions?
    23. 23. + We have a few questions for you What professional How are you How do you development feeling about prioritize topics interest Bethesda publications when you? Magazine? you advertise? Who is interested Who is interested in cooperative in cooperative advertising in the advertising online Gazette? with the Gazette?
    24. 24. + Contact us at anytime Phone: E-mail: • Joe.Frandoni@creativemoco.com • (301) 565-3805 • Shellie.Williams@creativemoco.com

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