The document discusses a State of Origin 2010 promotion targeting passionate rugby league fans aged 18 and over. It outlines databases totaling 360,000 rugby league fans that can be targeted via email. The strategy is to generate leads by targeting these fans and having them sign up for a competition. Details on the databases and proposed schedule with costs are provided, with a total budget of $40,000 suggested to run across various platforms like email, run of sport, and The Performance Network leading up to and during the State of Origin games. Contact details are given to discuss the promotion.