This is a list of ten simple things to know for students starting out in the digital marketing business. Or perhaps ten simple things to remember for those of us who are still slogging away at it.
2. Introductionyou
& thank-
The Creative Method & Systems — Ad Vice
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and systems
3. JasonT heo dor.co m
(@jte d)
{
writer
consultant
creative director
speaker
teacher
The Creative Method & Systems — Ad Vice
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Creative
Method
and systems
4. @jte d
Tweetiquette
The Creative Method & Systems — Ad Vice
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5. l brand experience
d ig ita
The Creative Method & Systems — Ad Vice
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6. d ig i tal ser vice experience
The Creative Method & Systems — Ad Vice
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Method
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7. I am working
on a to o lkit for
living a creative life
The Creative Method & Systems — Ad Vice
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Method
and systems
8. The fo undation is
publishe d here:
slideshare.net/jted
The Creative Method & Systems — Ad Vice
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Creative
Method
and systems
9. But there’s
much more to
explore…
The Creative Method & Systems — Ad Vice
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10. Ad Vice
MARKETING
The Creative Method & Systems — Ad Vice
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11. al mark eting is
Dig i t ticket.
a o ne-way
Ad Vice
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12. Ad Vice
After yo ur firs t hit,
yo u can’t ever go back.
The Creative Method & Systems — Ad Vice
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13. ever see things the
Yo u’ll n
same way again. Ad Vice
;-).....
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14. “I’m jus t s tarting o ut
…
Question:
How can I get ahead in
d ig ital advertising?”
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15. Ten Tips:
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16. Have an elevato
1
r pitch
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17. Tweet
yo u rself.
Wh at is
yo ur
140
char
bio?
The Creative Method & Systems — Ad Vice
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18. Don’t get pigeo
2
nho le d
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19. Do what
yo u want
to do, not
what yo u
think yo u
have to do.
The Creative Method & Systems — Ad Vice
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20. Co llect conn
3
ections
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21. Use: L inke dIn.co m
F acebo ok.co m
Plaxo.co m
Try to keep business &
friends separate
Who you know is a
s important as wha
t you know
The Creative Method & Systems — Ad Vice
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22. Train yo
4 ur brain
to t h ink fas ter
The Creative Method & Systems — Ad Vice
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23. 10 Idea s in 10 Minutes
• Get out your stopwatch
• Prepare 1 question or
creative problem you
would like to solve or
brainstorm on.
• Write down 1 idea every
minute.
• Repeat as needed.
The Creative Method & Systems — Ad Vice
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24. 5 hen to
Know w og
g o anal
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25. Capture
ogue
atal ew
C
evi
& R our
all y as rash
.”
ide enci
ls neve
r c
the
Creative
“P ed
The Creative Method & Systems — Ad Vice
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26. Research res earch re search research
research
6
res earch re search
res earch re search
re search…
The Creative Method & Systems — Ad Vice
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27. Go og le.co m
Wikipe d ia.org
Archive.org
Wo lf ramAlp ha
IRL Libraries!
The Creative Method & Systems — Ad Vice
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28. Creative Co
7
m mons
is yo ur BFF
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29. See also:
Co mpfig ht.co m
Archive.org
Gutenberg.org
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30. Nothing
compfight.com
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31. Use real-tim
8
e brand
focus gro ups
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32. Tw itter Sea
rch
+TweetDec
k
+Growl
=Brand
Wiretappin
g
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Method
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33. Sample TweetDeck
notification on
“creativity”
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34. Learn to s top w
9
or r ying
and lo ve the web
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35. Play.
With.
Ever ything.
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36. It’s jus t adv
10
ertising
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37. e day,
nd of th ’t be
At t he e
no bo d y d ies. Don
the exce ption.
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38. ∞
Extra cre d it
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40. Credits
i [heart] creative commons
“1960s Advertising - Magazine Ad - "The Dark Blue Bird" (detail) down one
Handi Wrap (USA)” (detail) by Edward Lear (1812-88). Ink & watercolour, Flickr photo by ph0t0 {loves you too}
Flickr photo by Pink Ponk one of six. England, 1880.
"Do note [Closed]" (detail) "Imperial Investigation School" "NYPL - Lion (Fortitude) and Truth"
Flickr photo by Paul Watson Flickr photo by Stéfan Flickr photo by ktylerconk
The Creative Method & Systems — Ad Vice
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41. Credits
i [heart] creative commons
"2-24-2008" "Back of Shirt" "Headshot"
Flickr photo by clickykbd Flickr photo by trekkyandy Flickr photo by kwerfeldein
"Water" "Another Brick In The Wall" "Doctor Strangelove: Or, How I Learned To Stop
Flickr photo by Thomas Hawk Flickr photo by danbri Worrying And Love The Bomb" (movie still)
FLickr photo by transCam
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42. Credits
i [heart] creative commons
"poutine!"
Flickr photo by sashamd
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43. Thank-you
jason.t heo dor@gmail.co m
The Creative Method & Systems — Ad Vice
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44. @jte d
jasontheo dor
.co m
The Creative Method & Systems — Ad Vice
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45. Re-watch & share this
presentation again:
slideshare.net/jted
The Creative Method & Systems — Ad Vice
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Creative
Method
and systems