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Scoble, Facebook and Plaxo:
Whose Data Is It?

30%
That’s the increase in click-throughs that
WeddingWire saw by testing preview text.

“Don’t send anything on the
weekends or after 5 pm,
because people aren’t
at their computers.”

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The 18 Most Impactful Opportunities Your E-Newsletter Is Overlooking

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Jonathan Rick

, I help people shape and tell their story.

Published on May 13, 2015

When it comes to e-newsletters, everyone knows that your subject line is the silver bullet. Yet there’s so much more to email marketing—starting with what we call it.

For example, think about the message you’re sending when you refer to your emails as a “blast.” Do you really want to conjure up an image of spam clogging an inbox?

Other considerations you may be overlooking:

✔ Are you using preview text?
✔ Are you segmenting your list?
✔ What’s your onboarding process?
✔ Are you nudging people to subscribe, or pushing them?

In this brisk presentation, I identify the most overlooked opportunities of e-newsletters. As a result, you’ll gain new appreciation for the power of your good old email list.