How the Red Cross Used Twitter to Raise $3 Million in 48 Hours

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This document provides contact information for Jonathan Rick, including his email address hi@jonathanrick.com, Twitter handle @jrick, website jonathanrick.com, and SlideShare profile slideshare.net/jrick. The document suggests the reader may be intrigued or curious to chat with Jonathan Rick.

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hi@jonathanrick.com
@jrick
jonathanrick.com
slideshare.net/jrick

“Let’s put it on our website.” The refrain is increasingly common, but, as always, there’s a right way and a wrong way. An amateur will do what’s easiest: copy and paste. But a pro knows that to copy and paste is to deprive readers of the Web’s richness. Shifting copy from dead trees to Web browsers is both art and science. The art: to write for the web, you need to be not only a writer, but also a marketer, a designer, and a publicist. The science: to write for the web, you need to understand how people read on the web. To this end, we’ll review the differences between reading something designed for a monitor and something designed for print. We’ll walk through the best practices of web writing, and review a variety of good and bad examples. We’ll also intersperse exercises throughout, so you learn by doing. By the end of this workshop, you will: * Be able to develop powerful headlines * Know how to leverage lists, bullets, tables, headings, and other visual cues * Understand the importance of images * Write in a web-friendly tone

To Write Well, Forget Everything Your High-School English Teacher Taught You:...

Jonathan Rick

Fact: many people are bad at writing. They’re clear thinkers, but when it comes to putting pen to paper (or fingers to a keyboard), they’re all thumbs. Even among those who should know better, good writers are hard to find. In this highly interactive workshop, we’ll help you hone your thoughts into writing that’s accessible, fluid, and energetic. To make things easy and memorable, we’ll walk through 11 myths (for example: “by writing densely, I’ll impress everyone”) and 11 rules (for example: “write the way you speak”). We conclude with a group exercise.

How to Articulate a Winning Elevator Pitch

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Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals. Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

Everything You Need to Know About Google Analytics in 15 Minutes

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The 13 Worst Mistakes Everyone Makes When Writing a News Release

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“I’d love to read your news release.” Said no one ever. Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner. That is, there’s nothing wrong with the document per se. It’s the way we’re using it. Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them? This is why. I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.

The Candid, Commendable Way to Announce You Were Just Fired

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BuzzFeed's 3 Tricks to Make Things Go Viral

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8 Secrets to Perfect Your Personal Brand Online

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How to Make Google Laugh: SEO Your Headlines

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How to Think of Social Media

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To convert a prospect into a client is a special skill. Sometimes you get lucky and a company already has been contemplating the services you offer. Typically, however, a company hasn’t envisioned the various ways you can support it. This is why the first thing we at the Jonathan Rick Group do when meeting a prospect is to contextualize our field. We begin not with who we are and what we do, but how to conceptualize Facebook and Twitter and LinkedIn and YouTube and so on. Instead of invoking lingo such as “content strategy,” “enterprise 2.0,” or “newsfeed optimization,” we present five simple slides on “how to think of social media” (see the presentation above). For example, at this point everyone knows about Twitter. Yet rare is the company making genuinely strategic use of the channel—using its tweets, say, to generate leads, to showcase its services, to curate content. Once you put social media in these familiar contexts (sales, PR, branding), then the light bulb flashes on. Indeed, only once someone understands what social media is can he appreciate its value—and yours.

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In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

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Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

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JMeter webinar - integration with InfluxDB and Grafana

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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application. In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics. Length: 30 minutes Session Overview ------------------------------------------- During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana: - What out-of-the-box solutions are available for real-time monitoring JMeter tests? - What are the benefits of integrating InfluxDB and Grafana into the load testing stack? - Which features are provided by Grafana? - Demonstration of InfluxDB and Grafana using a practice web application To view the webinar recording, go to: https://www.rttsweb.com/jmeter-integration-webinar

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