1. How to Engage your
“audience” and grow your business
on Facebook
Joy Siegel
attorney-at-law
Settlement Pros

2. Social Media is an amazing opportunity for
REALTORS to interact, engage and
bond on many levels with their “audience.”
Let me show you the way to grow
YOUR business....
Joy

4. Timing, Frequency &Content
Avoid “rush hours”....post early, before 11 am or late
after 6pm
“post” or “comment” 1-3 times per day to really
increase engagement
Post a “STATUS UPDATE” 1-3 times per
week

5. What to say and when

6. Suggestions....
Happy Monday everyone, I’ve
got a big, busy day today; how
about you?
Upload an image with your
status updates
Mention who you are with or are
seeing by name (if possible)

7. Tuesday ideas
...super sales meeting today with @”your manager”
at @Long and Foster______, headed out to
tour new listings with @______ and @____.
...out touring all new listings in 20814 today for a new
buyer moving here from New York

8. FOURSQUARE check-in at the office that is
posted on your Facebook Wall
Add a photo from the meeting from your smartphone
“Check-in” on FOURSQUARE at a Broker’s
Open; add a picture of the house OR
a “shout out” or “tip” about the property
tag people and places in your comments or updates

9. Use clip art to add interest

10. Wednesday
Continuing education
class today with @Joy
Siegel of @Settlement
Pros on the real estate
contract @Long and
Foster

11. Best Words

12. Most Shareable Words
(to incorporate into your posts)
Best
Today
Most
Why
How

13. Ratio of Posts
Think 80/20 ratio
80% should be purely personal
20% slip in business reference in context of what you
are doing at the moment
be “sticky” not “spammy”
“Cocktail party” rule
FORD: Family/Occupation/Recreation/Dreams

14. Thursday is...
one of the best days to post status to get high visibility
“break the ice” for your friends posts...think buffet line
“etiquette” of sharing material
Algorithm and “edgerank”

15. Friday
Post idea: Spending Saturday with @_____
and @_____ at the Portrait Gallery; anyone
have a restaurant suggestion for dinner?
Post idea: big week thanks to referrals from
@_____ and @_____

17. In the future...you will deliver your original
content to various social media outlets....Facebook
is just the beginning!

18. Questions?
If you would like to be in an online collaborative
training GROUP that is “secret” and “closed”
please post me and mention the level: 100, 200, or
300 on the Settlement Pros Facebook PAGE!
“Hey @JoySiegel, I’d love to be in your special
____level group.” See you online! Joy