Choqoa @ Marketing Innovation - A Passion for Chocolate

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A first presentation about my passion for high end chocolate and the new ways of marketing I apply to my passion.
Cacao is a metaphor for the way I grow my business.

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Choqoa @ Marketing Innovation - A Passion for Chocolate

  1. 3. PASSION FOR CHOCOLATE
  2. 5. <ul><li>My passion </li></ul><ul><li>What I’m doing with it </li></ul><ul><li>How my passion designs my business </li></ul>
  3. 6. MY PASSION
  4. 7. My Passion
  5. 8. My Passion
  6. 9. My Passion <ul><li>What is “Chocolate”? </li></ul><ul><li>Chocolate as a disconnected product </li></ul>
  7. 10. WHAT I’M DOING WITH IT
  8. 11. What I’m Doing With It <ul><li>Waiting too long... </li></ul><ul><li>The past 40 days </li></ul>
  9. 15. What I’m Doing With It
  10. 16. What I’m Doing With It <ul><li>Discovery Packs </li></ul><ul><ul><li>Personal experience </li></ul></ul><ul><ul><li>Create connection </li></ul></ul><ul><li>Tasting Events </li></ul><ul><ul><li>Share & Educate </li></ul></ul><ul><ul><li>Group Experience </li></ul></ul><ul><ul><li>Sense reactions </li></ul></ul><ul><ul><li>Create content </li></ul></ul>
  11. 17. What I’m Doing With It <ul><li>Facebook </li></ul><ul><ul><li>Personal account & FanPage updates </li></ul></ul><ul><ul><li>Taggable content </li></ul></ul><ul><ul><li>Exploring the limits of a network </li></ul></ul><ul><ul><li>Sharing & re-posting </li></ul></ul><ul><ul><li>Local / sales </li></ul></ul>
  12. 18. What I’m Doing With It <ul><li>Twitter </li></ul><ul><ul><li>Global and open – though niche </li></ul></ul><ul><ul><li>Professional network </li></ul></ul><ul><ul><li>Live search & multiple responses </li></ul></ul>
  13. 19. My Mission <ul><li>Reconnect people with true chocolate </li></ul><ul><li>Discover & Share the new taste of chocolate </li></ul><ul><li>Experience rich & real taste as a mindset </li></ul>
  14. 22. HOW MY PASSION DESIGNS MY BUSINESS
  15. 25. How my passion designs my business <ul><li>Seed. </li></ul><ul><ul><li>Define working area </li></ul></ul><ul><ul><li>Create space for occurences </li></ul></ul><ul><li>(Cross) Pollinate. </li></ul><ul><ul><li>Flexible for opportunities & swift networking </li></ul></ul><ul><li>Harvest. </li></ul><ul><ul><li>Finetune & Implement </li></ul></ul><ul><li>Produce. </li></ul><ul><ul><li>Create personal experiences </li></ul></ul>
  16. 26. How my passion designs my business
  17. 27. How my passion designs my business
  18. 29. Seeds for today <ul><li>Find and define your passion </li></ul><ul><li>Create authentic spaces & genuine story </li></ul><ul><li>Listen live </li></ul><ul><li>Create Experience & Content </li></ul><ul><li>Confirm your passion </li></ul>

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