Get a quick overview of the question types available with the survey tool, Surveygoo.

1. Quick Guide
Survey Question Types
What they are and when to use them
Surveygoo online survey software
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Surveygoo 2012 (c)

2. Quick Guide / Contents
Overview of Surveygoo Question Types
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3. Quick Guide / Overview Surveygoo Question Types
To add a question, click on a
question category.
Question Types:
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Drag Drop: displays rows of attributes with scales in columns. The respondent drags the answers into the grid to select the scale.
Image: Upload an image to test such as a logo. The question is an open ended response.
Rich Text: Is used to provide independent text, such as an introduction or explanation of a section of the questionnaire. It is not a question type.
Video: Upload a video and a single open ended question. The video must be linked to a url on Youtube or Vimeo.
Open End: Is used to capture open ended text or numerical data. Select type of open end question. Open End (Text box); Single Textbox (for verbatim or set to
numerical answer); Multiple Textbox (to set multiple but separate answers for either numerical or text answers).
Matrix: Provides a matrix style grid format, with attributes as rows and the columns to show the scale.
Choice: A single or multicode response question. An image or video can be uploaded. For multiple choice, set the limit for the number of required answers (e.g.
the top 3 answers).
Drop Down: A single response question, which shows the list of options in a drop down menu.
Ranking: Use for rank order questions in a drag and drop format. Respondents drag the options into a box and can then reorder against a ranking position.
Sum Scale: The Constant Sum Scale question is used as an alternative to ranking or attribute importance questions. Set the number of options and the total
score which can be balanced across the options. (e.g. 5 options and a total of 50). The respondent then scores each option until a maximum of number of points
are reached.
Slider: Is used for rating questions. Each attribute can be scored out of 100. The respondent drags a slider scale horizontally, and the score out of 100 is displayed
for each attribute.
Emoticons: A five point rating scale featuring smiley faces icons. Used for customer satisfaction overall rating questions.
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4. What? / Drag and Drop Question
What is a Drag and Drop Question?
Why use a Drag and Drop Question?
Drag and Drop questions display a single row or
multiple rows of attributes in a grid.
The main advantage of Drag and Drop questions
is that the are visually attractive, and encourage
the respondent to engage with the question.
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The columns in the grid show appropriate scales,
either verbal or a number.
Questions which feature a large number of
attributes or scales may take more space
in the grid, and would be better placed on
a single page. Consider using a standard
grid question called a Matrix question.
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The respondent will drag the green circle marker
into the grid, or can point the mouse to the
appropriate grid position and the marker
will move to the grid position.
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5. How? / Drag and Drop Question - Single Choice
Pop up Box: Drag and Drop Question
For Drag and Drop questions complete the following
fields:
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Single / Multiple Choice: Single choice versus multiple
choice question responses.
Enter Your Question: type in question number and
question here.
Rows: type in answers in the boxes e.g. attributes.
Add Row: click to add an answer box.
Columns: type in answers in the boxes e.g. scale
Add Column: Click to add an answer box.
Question is mandatory: By default this is set to
mandatory. If you do not want to force the respondent to
answer the question, untick it.
Randomize: click on Randomize link to ensure the order
of answers displayed are randomized.
Red Cross: delete answer or the question.
Save: click to save question.
Single Choice:
Displays a green circle. The
respondent can drag the circle to
one position per line. Single choice
questions which require a scale are
well suited to Drag and Drop
Questions. e.g. the frequency
something is used.
Single Choice
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6. How? / Drag and Drop Question - Multiple Choice
Multiple Choice:
Displays a post it note with a tick.
The respondent can drag the tick
to one or several positions per
line, or click on the grid position.
Multiple choice questions which
record multiple answers per
category are well suited to Drag
and Drop Questions. e.g. brand
perceptions where one or several
attributes can be associated with
each brand.
Matrix Settings:
Rows will typically be brands or
items; Columns will typically be an
attribute description.
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7. What? / Rich Text
Questionnaire design
view:
Questionnaire
Preview:
What is Rich Text?
Rich Text is not a question format, insofar
as it does not collect any data. It is
essentially a text box which is used to
provide information, such as an instruction.
Why use Rich Text?
Questionnaires can often benefit from featuring
an explanation of a survey or setting context for
individual sections in the questionnaire. e.g. an
introduction of the purpose of the survey,
groups of questions or specific questions. e.g.
explaining a storyboard or pricing question.
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8. How? / Rich Text
Pop up Box: Rich Text Question
Is a text box to type in your text. You can
format the text with bold, italics and
paragraph alignment.
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You can also copy and paste text
from another document into the Rich Text
box area.
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9. What? / Choice Question
What is a Choice Question?
Why use a Choice Question?
Choice questions are among the most used types
of question. The respondent can give one, all or a
limited number of answers, depending on
whether it is a single or multiple choice question.
Choice questions are an efficient way of
understanding how important or to what extent a
range of issues are relevant to a respondent.
Unlike rating questions, they are a quick way to
collect responses, and they lend themselves to
reporting % scores. e.g. 60% use their mobile
phone to listen to music while only 20% send
emails.
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All options are displayed in rows from left to
right and enclosed in option boxes, making it
easy for respondents to read.
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It is also possible to limit the number of answers
to the question e.g. the top three most important
issues (where a maximum of three responses can
be given from a longer list).
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10. How? / Choice Question
Edit Box: Choice Question
For Choice questions complete the following fields:
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Single / Multiple Choice: Single choice versus multiple
choice question responses.
Enter Your Question: type in question number and
question here.
Camera icon: Click on to add a image e.g. jpeg.
Arrow icon: Click on to add a link to a video (from a
youtube or vimeo account).
Randomize: click on Randomize link to ensure the order
of answers displayed are randomized.
Limit number of select options: indicate the maximum
number of correct answers. e.g. if you want to allow 3 out
of 8 possible answers. If you leave the field blank, then the
default setting is to allow all answers to be ticked.
Enter your answers: type in answers in the boxes e.g.
attributes. Note None of the above and Don’t Know are
added automatically, which can be deleted.
Add Answer: click to add an answer box.
Question is mandatory: By default this is set to
mandatory. If you do not want to force the respondent to
answer the question, untick it.
Red Cross: delete answer or the question.
Save: click to save question.
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11. What? / Ranking Question
What is a Ranking Question?
Researchers often want to understand what
relative priorities respondents have towards an
issue or a product. e.g. the order in which
different factors determine a purchase decision.
The Ranking Question type in Surveygoo is a
drag and drop style question. The respondent
first drags the factors/issues from the left hand
box to the right hand box, and then has the
option to re-order them. If the respondent reorders the attributes it will automatically show
the new rank order.
Why use a Ranking Question?
Rank order questions help differentiate issues and
can get around the problem of respondents ticking
all the issues as important. The Ranking Question
type which features drag and drop is interactive
and is easy to understand of respondents
compared with the older method of using a
matrix grid with the issue rank shown in the
column of the matrix/grid.
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12. How? / Ranking Question
Edit Box: Ranking Question
For Ranking questions complete the
following fields:
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Enter Your Question: type in
question number and question here.
Enter your answers: type in answers
in the boxes e.g. attributes.
Add Answer: click to add an answer
box.
Question is mandatory: By default
this is set to mandatory. If you do not
want to force the respondent to
answer the question, untick it.
Red Cross: delete answer or the
question.
Save: click to save question.
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13. What? / Slider Question
What is a Slider Question?
Slider questions are typically used for rating
products or services. Instead of using a more
limited scale (e.g. a Likert scale where the scale
might be limited to 5, 7 or 10 points on a scale),
Slider scales are between 0 and 100.
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The respondent drags the slider for one attribute
or a series of attributes. The value in the scale is
displayed next to the attribute.
Why use a Slider Question?
Slider questions are well suited to online surveys
and to the idea of respondents engaging with
questions. Dragging a slider puts the respondent
in control and also allows for greater sensitivity
on the rating scale. Arguably 100 points is easier
for respondents to use than complex verbal
scales. The result is also shown as a % score.
Slider questions can be used for importance and
satisfaction scoring.
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14. How? / Slider Question
Edit Box: Slider Question
For Slider questions complete the
following fields:
!
Enter Your Question: type in
question number and question here.
Enter your answers: type in answers
in the boxes e.g. attributes.
Add Answer: click to add an answer
box.
Question is mandatory: By default
this is set to mandatory. If you do not
want to force the respondent to
answer the question, untick it.
Red Cross: delete answer or the
question.
Save: click to save question.
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15. What? / Image Question
Why use a Image Question?
What is a Image Question?
Typical applications include getting feedback
on a logo, website page or an advert (image).
The Image type question collects open
ended responses. Note the Choice question
type also allows an image or video to be
uploaded.
An image question features a still picture
(e.g. a jpeg image) and an open ended
question.
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16. How? / Image Question
Pop up Box: Image Question
For Image questions complete the
following fields:
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Upload image: click on choose file
button and select the relevant image
file. e.g. jpeg file.
Enter your Question: type in
question number and question. It
should be an open ended question.
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Red Cross: delete answer or the
question.
Save: click to save question.
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17. What? / Video Question
What is a Video Question?
Why use a Video Question?
A video question features a video embedded
into a questionnaire and an open ended
question.
The main application of a video question is
to get feedback on an advert. The Video
type question collects open ended
responses. Note the Choice question
type also allows an image or a video to be
uploaded.
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18. How? / Video Question
Edit Box: Video Question
For Video questions complete the
following fields:
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Enter your Question: type in
question number and question. It
should be an open ended question.
Paste a video url: Paste the url to the
video, hosted either from Youtube or
Vimeo.
Save: click to save question.
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19. What? / Open End Question
What is an Open End Question?
Why use an Open End Question?
An Open End question is used to collect
free form responses. Typical uses are to elicit
ideas, attitudes, awareness of a product,
challenge or issue. There are several
variations in the format of Open End
question in Surveygoo: Open End, Single
Textbox and Multiple Textbox.
Open End questions are useful for exploring ideas
and attitudes, because they require the respondent
to provide an open response in their own words,
as opposed to closed questions such as Choice
questions, which provide a fixed range of
responses. We can collect fields in separate fields
(e.g. which three brands can you think of) or
collect numerical data (e.g. how much did you
spend on..?)
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20. How? / Open End Question
Edit Box: Open End Question
For Open End questions complete the
following fields:
Select Type: Open End, Single
Textbox, Multiple Textbox.
Enter your Question: type in
question number and question. It
should be an open ended question.
Question is mandatory: click to
force respondents to answer the
question.
Save: click to save question.
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21. How? / Open End Question - Multiple Text Box
Edit Box: Open End Question
For Open End questions, Multiple text
box, complete the following fields:
Enter your Question: type in
question number and question. It
should be an open ended question.
Enter your Answers: these are the
names of the field to collect the open
ended responses (e.g. brand or issue
no, or a category name)
Question is numerical only: check
this box if you want to collect
numerical data.
Question is mandatory: click to
force respondents to answer the
question.
Add Answer: Click to add an answer
box.
Save: click to save question.
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22. What? / Matrix Question
What is a Matrix Question?
A Matrix question is also sometimes called a
grid question. The rows in the table usually
show the attributes or brands, while the
columns show the scale (e.g. rating, attitude
scale, awareness levels, or frequency/usage
scales).
Why use a Matrix Question?
Matrix questions have the benefit of being
familiar to respondents, and also have some
flexible uses. However, overly long matrix
questions run the risk of respondents
getting bored or “straight lining” their
responses down the same column.
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23. How? / Matrix Question
Edit Box: Matrix Question
For Matrix questions, complete the
following fields:
Enter your Question: type in
question number and question.
Rows: enter the attributes or brands
in the row fields.
Columns: enter the labels for the
matrix columns e.g. rating scale.
Add Row: Click to add an matrix row.
Add Column: Click to add a matrix
column.
Question is mandatory: click to
force respondents to answer the
question.
Add Comments Field: Click to add a
comments field.
Save: click to save question.
Red Cross: click to delete a row or
column.
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24. What? / Drop Down Question
What is a Drop Down Question?
Why use a Drop Down Question?
A Drop Down question provides the
respondent with a choice of answers in a
drop down menu. It allows for a single code
response.
A Drop Down question is familiar to most
people used to filling in forms and using
websites. From the perspective of
questionnaire design, it permits the use of
long code frames (e.g. long list of responses)
in a small space. Each question stands out on
its own, which can be useful when asking a
series of similar questions (e.g. customer
satisfaction, loyalty and recommendation).
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25. How? / Drop Down Question
Edit Box: Drop Down Question
For Drop Down questions, complete
the following fields:
Enter your Question: type in
question number and question.
Enter your Answers: enter the drop
down fields, which is typically a scale
question.
Question is mandatory: click to
force respondents to answer the
question.
Add Answer: Click to add an answer
box.
Save: click to save question.
Red Cross: click to delete an answer.
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26. What? / Sum Scale Question
What is a Sum Scale Question?
Why use a Sum Scale Question?
A Sum Scale question is sometimes called
a Constant Sum Scale question. It allows
the respondent to allocate points across
a number of factors, up to a cumulative
maximum number of points. e.g. 50
points spread across 5 factors.
A Sum Scale question is useful when you need to
differentiate the importance of factors because it
effectively allows the respondent to trade off
choices. The slider function is also interactive and
more interesting than a conventional importance
question such as a matrix style question.
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27. How? / Sum Scale Question
Pop Up Box: Constant Sum Question
For Constant Sum questions, complete the
following fields:
Enter your Question: type in question
number and question. Include an instruction
for extra clarity.
Sum Scale: enter the maximum number of
points. e.g. if you had 5 factors you may want
to set the total to 50, so that an average per
factor if they were equally important would
be 10 per factor.
Enter your Answers: enter the answers in
the answer boxes.
Question is mandatory: click to force
respondents to answer the question.
Add Answer: Click to add an answer box.
Save: click to save question.
Red Cross: click to delete an answer.
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28. What? / Emoticon Questions
What is a Emoticon Question?
Why use a Emoticon Question?
Emoticons is the word given to graphics or
icons which help to communicate a concept. In
Surveygoo, the current Emoticon question style
is a scale used to measure satisfaction.
Emoticons are highly visual and make customer
satisfaction style questions more interesting for
the respondent.
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29. How? / Emoticon Questions
Edit Box: Emoticon Question
For Emoticon questions, complete the
following fields:
Single/Multiple Choice: it is
recommended that a Single Choice
question type is selected.
Enter your Question: type in
question number and question.
Enter your Answers: enter the
answers in the answer boxes. It is a
five point scale, and best suited to a
satisfaction rating or performance
scale.
Question is mandatory: click to force
respondents to answer the question.
Save: click to save question.
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30. What? / Slider Matrix Questions
What is a Slider Matrix Question?
Slider Matrix questions are versatile and highly
visual which combines slider and matrix style
questions. Configure as a vertical or horizontal
position; feature a numerical or verbal scale.
Why use a Slider Matrix Questions?
Slider Matrix questions are visually engaging
which helps response rates. They are also
versatile. They can be used to feature rating
scales in a different format from matrix
questions. Use verbal scales or numerical scales
which can be modified to use any scale.
You can also load a main logo or image, plus
individual images for each of the attributes.
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31. What? / Slider Matrix Questions
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32. How? / Slider Matrix Questions
Edit Box: Slider Matrix Question
For Slider Matrix questions, complete the
following fields:
Verbal/Numerical: select a verbal or
numerical scale.
Horizontal/Vertical Slider: position the
question scale horizontally or vertically.
Enter your Question: type in question
number and question.
Upload image: Upload a main image to be
displayed before the question.
Randomize: Select to randomize the order
in which the answer options are displayed.
Insert response from: To use Question and
Answer Piping functionality.
Question is mandatory: click to force
respondents to answer the question.
Save: click to save question.
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33. How? / Slider Matrix Questions
Edit Box: Slider Matrix Question
For Slider Matrix questions, complete the
following fields:
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Enter Rows: enter the answers in the
answer boxes.
Choose file: Add a file to be shown next to
the answer/attribute.
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34. How? / Slider Matrix Questions
Edit Box: Slider Matrix Question
For Slider Matrix questions, complete the
following fields for a numerical scale:
Slider Min / Max Quantity: from 0 to 100;
e.g. 0 to 7, 1 to 10, etc.
Scale Interval Value: set a value to set the
interval for the scale e.g. 1, 2, 5 etc.
Save: Save question set up when ready.
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35. How? / Slider Matrix Questions
Edit Box: Slider Matrix Question
For Slider Matrix questions, complete the
following fields for a verbal scale:
Columns: Enter description to appear on
verbal scale.
Question is mandatory: tick to make
mandatory or untick.
Save: Save question set up when ready.
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