This video is presented by USEP's BSCS student Michael S. Palacio under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce

1. By Michael S. Palacio
BSCS 4

2.  Business transactions take place via
telecommunications networks, especially
the Internet.
 Buying and selling of products, services,
and information via computer networks
including the Internet.
 Doing business electronically.

3.  user experience.
 Solid ‘on-site search’ functionality is vital.
 Well-defined information architectureand
intuitive navigation is essential.
 Clearly label categories and pages.
 Trust and credibility need to be reinforced,
particularly in key purchase areas, and
especially for new or unknown brands.

4.  Prioritize
the key information users look for
during the purchase decision-making
process.
 Minimize distractions – keep the user
focused on the purchase or conversion
goal.
 Good copy.
 Images.
 Service the pre-purchase consumer

5.  No alarms and no surprises.
 Highly visible support options.

6.  E-business infrastructure is the
architecture of hardware, software,
content and data used to deliver e-
business services to employees,
custom.ers and partners

7.  Risk Factors of E-Commerce Environment
• Risk
 The overarching risk to any business doing online
transactions is not having an overall E-commerce
strategy, especially when it comes to the compliance
requirements of which a merchant may or may not fully
understand or even be aware.
• Availability
 lack of which is a big risk to an E-commerce

8. • Performance
 Network utilization—as the single weakest link
can cause the entire environment to respond
poorly.
• Scalability
 Scalability for an E-commerce site or
environment could mean different things to
different merchants.
• Security
 Vital issue for both users. Viewed as the
safety for both users vital information

10.  Enticing web surfers to your site and,
once there, to entice them into becoming a
customer.

11.  We divide web site marketing into three
primary divisions:
• Enticing visitors (non-customers) to come to the
site
• Converting visitors (non-customers) into
customers
• Site Effectiveness

12.  The benefits of E-Marketing include:
• Speed
• Ease and Efficiency
• Low Cost
• Targeted

13.  Company-wide business strategy designed
to reduce costs and increase profitability
by solidifying customer satisfaction, loyalty,
and advocacy.
 Brings together information from all data
sources within an organization.

14.  Approach to shifting/transitioning
individuals, teams, and organizations from
a current state to a desired future state.
 Organizational process aimed at helping
change stakeholders.

15.  Creating entirely new opportunities both for
mobile devices and services.
 Transactions using a wireless device and
data connection,

16.  Content development and distribution to
hand-held devices, content caching,
pricing of mobile commerce services.
 The role of emerging wireless LANs and
3G/4G wireless networks, personalized
content management, implementation
challenges in m-commerce, futuristic m-
commerce services.