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1. E-Business
Books:
1. e-Business
Roadmap for success
Authors: Dr. Ravi Kalakota & Marcia Robinson
2. e-Business & e-Commerce
How To Program
Authors: H.M Deitel, P.J. Deitel & T.R Nieto

2. Electronic commerce
• Electronic commerce (e-commerce) is often thought
simply to refer to buying and selling using the Internet,
people immediately think of consumer retail purchases
from companies such as Amazon.
• But e-commerce involves much more than electronically
mediated financial transactions between organizations
and customers.
• E-commerce should be considered as all electronically
mediated transactions between an organization and any
third party it deals with. By this definition, non-financial
transactions such as customer requests for further
information would also be considered to be part of e-
commerce

3. Continue…
• E-commerce is the exchange of information across
electronic networks, at any stage in the supply chain,
whether within an organization, between businesses,
between businesses and consumers, or between the
public and private sector, whether paid or unpaid.
• These definitions show that electronic commerce is not
solely restricted to the actual buying and selling of
product E-commerce is facilitated by a range of digital
technologies that enable electronic communications.
• These technologies include Internet communications
through web sites and e-mail as well as other digital
media such as wireless or mobile and media for delivering
digital television such as cable and satellite

4. Electronic-Business
• e-business, the transformation of key business processes
through the use of Internet technologies, You will find that
the term ‘e-business’ is used in two main ways within
organizations.
• The first is as a concept which can be applied to strategy
and operations.
• For example, ‘our organization needs an improved e-
business strategy (or e-business technology)’.
• Secondly, ‘e-business’ is used as an adjective to describe
businesses that mainly operate online, i.e. they have no
physical presence on the high streets and seek to
minimize customer service and support through enabling
‘web self-service’, i.e. customers serve themselves before,
during and after sales.

5. • When a business has fully integrated
information and communications
technologies (ICTs) into its operations,
potentially(possibly) redesigning its business
processes around ICT or completely
reinventing its business model, e-business, is
understood to be the integration of all these
activities with the internal processes of a
business through ICT
Continue…

6. E-Commerce To E-Business
• The Web and E-Commerce are key industry
drivers.
• Few companies or industries are
immune(protected) to the effects of the E-
Commerce tidal wave. It’s change how many
companies do business. It’s created new
channels for our customers, making leaders
in many different industries sit up and take
notice.

7. • Managers of established companies are
struggling to comprehend(know) this new
phenomenon(Fact). And just as many have
started to grasp(grab) e-commerce, the next
wave e-business is already reaching the shore.
• Intensified(Stronger) competition and new e-
commerce opportunities are pressing traditional
companies to build e-business models that are
flexible, fast moving and customer focused.
Continue…

8. • E-Business is the complex fusion(mixture) of
business processes, enterprise applications
and organizational structure necessary to
create a high performance business model.
• Without a transition(change) to an e-business
foundation, e-commerce cannot be executed
effectively.
Continue…

9. Today’s Business With Tomorrow's
Technology
• What is different between e-commerce and e-
business? We define e-commerce as buying and
selling over digital media.
• e-Business includes both front and back office
applications that form the engine for modern
business.
• e-Business is not just about e-commerce transactions,
it’s about redefining old business models, with the aid
of technology, to maximize customer value.
• e-Business is the overall strategy, and e-commerce is
an extremely important facet of e-business.

10. • Rule 1 Technology is no longer an afterthought in forming business strategy but rather the cause
and driver.
• Rule 2 The ability to streamline(update) the structure of information and to influence and control
its flow is a dramatically(noticeably) more powerful and cost-effective service than is that of
moving and manufacturing physical products.
• Rule 3 Inability to overthrow the dominant, outdated business design often leads to business
failure.
• Rule 4 Using e-commerce, companies can listen to their customers and become "the cheapest,"
"the most familiar," or "the best."
• Rule 5 Don't use technology just to create the product. Use technology to innovate, entertain,
and enhance the entire experience surrounding the product: from selecting and ordering to
receiving and service.
• Rule 6 The business design of the future increasingly uses reconfigurable e-business models to
best meet customers' needs.
• Rule 7 The goal of new business designs is for companies to create flexible outsourcing alliances
that not only off-load costs but also make customers ecstatic.
• Rule 8 For urgent e-business projects, it's easy to minimize application infrastructure needs and
to focus on the glitzy front-end apps. The oversight can be costly in more ways than one.
• Rule 9 The ability to plan an e-business infrastructure course swiftly and to implement it
ruthlessly are key to success. Ruthless execution is the norm.
• Rule 10 The tough task for management is to align business strategies, processes, and
applications quickly, correctly, and all at once. Strong leadership is imperative.

11. e-Business: Structural Transformation
• As technological innovations permeate(flood) more and
more business processes, structural transformation
becomes more difficult to manage because the issues of
change play out on a much grander scale.
• Explosive, markets are popping up everywhere as the
Internet transforms old industries financial services,
retailing, industrial distribution and creates new ones
portals, Internet service providers, application service
providers.
• Increasingly, the structural changes are not found just in
tangible assets, such as processes and products but also in
intangibles, such as branding, customer relationships,
supplier integration, and the flexible aggregation of key
information assets.

12. The Road Ahead: Steps to a New
Beginning
• The steps are the same for any business organization whether a start-up,
a visionary(creative) firm, or a mature company. Each step involves
understanding and interpreting a question and its answer to fit your
firm's unique circumstance.
• 1. What is the new industry structure? It's a configuration that
challenges traditional definitions of value.
• 2. What does the digital customer want? Customers want value defined
in terms of the whole customer experience and accompanying
expectations.
• 3. What are the new economics? How to convert value creation into
revenue? How do you engineer the end-to-end value stream?
• 4. How do we reorganize our business? We do so by creating the right
partnerships.
• 5. Where is the value? Value is in integration. Value is also in creating a
new technoenterprise foundation supportive of customer needs.
• 6. How do we implement change? Change is implemented by developing
a new generation of leaders who understand how to create the digital
future by design and intent, not by accident.