Multi-tenancy: Amplify sales with channel partners
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Webinar slides on how you can add as many groups in as many tiers as you want (which is called multi-tenancy) with BackupAgent cloud backup. Some advantages of multi-tenancy are: - Multi-tenancy - Let resellers work for you - Resellers can have there own private label - You can organize accounts of a client in departments - Create permission based logins for local system admins
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Multi-tenancy: Amplify sales with channel partners
- 1. Multi-tenancy Mark Huijzers Lead Sales Consultant
- 2. Agenda We are BackupAgent What is multi-tenancy? When to use it? Demonstration Q&A
- 5. Administrator = Group admin
- 6. Manage users in groups!
- 7. Each group has own Admin
- 8. Direct users are still possible
- 10. When to use it?
- 11. Enable channel sales through resellers Option 1
- 12. The 3-tier Opportunity Service Provider Reseller SMB Want to earn good margins Add value to services (VARs) Security is top concern Looking for low initial investment >50% don’t use cloud backup Increase ARPU & reduce churn Strengthen bond with customers
- 13. Resellers have • A local presence in the marketplace • The trust of small SMB customers • The knowledge of IT systems and networks of end-users Vertical markets / Branch organizations / ISVs • Authority in their segment • Part of their offering Cross-selling opportunities • Possess dedicated customers Channel sales works!
- 14. Channel partner strengths Service Providers Resellers Infrastructure/datacenter X Provisioning/billing tools X Host volumes of users X Be competitive on price X Local presence X Trust of customer X Knowledge of IT systems/networks X Deliver added services X SPs + Resellers X X X X X X X X
- 15. Each group can be branded
- 16. Ready to serve the mid-market Option 2
- 17. Groups as Organizational Units Administrator You Customer Office 1 Sales Support Marketing Office 2 Sales Support
- 18. Total control per group Create permissions for each group on: • Management own accounts • Create • Upgrade/downgrade • Deletion • Sub group management Alter settings per group • Storage location • User settings • More..
- 19. Option 1 and 2 can be combined
- 20. Demonstration
- 21. 21 Partners get all the support they need Technical Support All inclusive Access to a wealth of technical documentation Free Trainings and Certification Commercial Support Marketing Development Fund Joint Marketing & Press activities Sales & Marketing Support Access to a wealth of marketing materials
- 22. Workflow Integrated Backup BackupAgent has a lot to offer! “Backup that works!” Flexible Backup User Friendly Backup Rock Solid Backup Software only or hosted by BackupAgent Multi-tenant Private Label Unlimited Scalability Client Plugins Control Panel RMM/PSA Tools Open API Incredibly Fast Language Support Multi-platform Web Access Reliable Controllable Secure & Compliant Powerful Support And much more…
- 23. Contact Connect with us www.backupagent.com sales@backupagent.com Tel: +31 88 700 8000 /BackupAgent /BackupAgent /BackupAgent /company/BackupAgent-BV Mark Huijzers Lead Sales Consultant mark.huijzers@backupagent.com Questions? Thank you for listening
Editor's Notes
- 3 pillars:ProductPricingPartnerHigh/enterprice class en but Simplicity, volledig: fully integrated, alles ondersteunend
- Bron Pie: National Archives & Records Administration in WashingtonBron Money: Bernard Laroche (Symantec), “DespiteNegative Financial Impact, SMBs Are StillNotPreparedfor Disasters” http://www.symantec.com/connect/blogs/despite-negative-financial-impact-smbs-are-still-not-prepared-disastersIf SMBs aren’t prepared for that risk, the impact of a potential disaster can be expensive. An IT outage costs SMBs an average of $12,500 per day if their computers are down, not including its effect on their customers. In fact, 54 percent of SMB customers switched SMB vendors due to unreliable computing systems.48 percent of MBs and 38 percent of SBs who use the cloud for data storage and recoverydata disaster recovery 4x faster with cloud: 2.1 hours vs. 8 hours
- 3 pillars:ProductPricingPartnerHigh/enterprice class en but Simplicity, volledig: fully integrated, alles ondersteunend
- 3 pillars:ProductPricingPartnerHigh/enterprice class en but Simplicity, volledig: fully integrated, alles ondersteunend
- Partner Program comes with:Training free, mandatory because we want our partners to get the most out of cloud backupRely on your succes, we have seen things work and not work so we help you to setup, train sales people, breakfast meetings etc.
- All benefits and features of BackupAgent