Uneak White's Personal Brand Exploration Presentation
E business.pptx
1.
2. • Introduction to E-business
• The Importance of E-business Strategy
• E-commerce Platforms
• E-business Security
• Future of E-business
3. Introduction to E-business
• E-business is the conduct of business processes on the internet. It involves buying and selling goods and
services, as well as providing customer support and managing supply chains online. E-business has
revolutionized the way businesses operate, allowing them to reach a wider audience and reduce costs.
• One of the key benefits of e-business is the ability to automate many processes, such as order fulfillment
and inventory management. This can lead to increased efficiency and productivity, as well as cost savings.
4. The Importance of E-business Strategy
• Having a solid e-business strategy is crucial for success in today's digital age. A good strategy
should include a clear understanding of the target market, as well as an understanding of the
competition and industry trends.
• In addition to this, a good e-business strategy should also focus on building a strong online
presence through search engine optimization (SEO), social media marketing, and other digital
marketing techniques.
5. E-commerce Platforms
• There are a variety of e-commerce platforms available for businesses to use when setting up their
online store. Some popular options include Shopify, WooCommerce, and Magento. Each platform
has its own strengths and weaknesses, so it's important to choose one that best fits the needs of
the business.
• When choosing an e-commerce platform, factors to consider include ease of use, customization
options, payment processing options, and security features.
6. E-business Security
• Security is a major concern for businesses engaging in e-commerce. There are a number of
potential threats, including hacking, data breaches, and identity theft. To mitigate these risks,
businesses must implement robust security measures.
• Some common security measures include using SSL encryption, implementing two-factor
authentication, and regularly updating software and systems to ensure they are protected against
the latest threats.
7. Future of E-business
• As technology continues to advance, the future of e-business looks promising. Innovations such
as virtual and augmented reality, artificial intelligence, and blockchain technology are expected to
have a significant impact on e-commerce in the coming years.
• In addition to this, consumers are becoming increasingly comfortable with making purchases
online, which will continue to drive growth in the e-commerce industry.
