7. Brass castle is a brewery which obviously
produces alcohol so my target audience for this
product will be people over the age of 18 for
obvious legal drinking ages. The more likely
audience will be people between 25-40 which
enjoy drinking these craft beers that Brass
Castle produce. They will most likely be of the
male gender but is obviously open to female
consumers too.
Target Audience
8. Resources
Resources needed for this project will include:
• Mac/PC
• Photoshop or other editing software
• Stock Images (Maybe provided by client)
• Schedule
• Internet access
9. Personnel
For this project I will not require any extra
personnel as all can be achieved by myself.
But at some point I will require feedback from
my client.
Potential roles for my will be, All design work
that will be taking place and some potential
photography (if needed once I begin).
10. Budget
I do not have a budget to work by for this
project which is handy as most resources are
available to me free from college.
Client is out of reach to go and meet so there
will be no travel costs included either.
11. Production Schedule
My production schedule will be split into three
weeks. Each week will by my period of time to finish
one of the three posters that I will be producing for
the client.
Week 1 will be Brass Monkey.
Week 2 will be Mind Sweeper.
Week 3 will be Lunatic.
Day Week 1 Starting 9th
May
Week 2 Starting 16th May Week 3 Starting 23rd May Week 4
Starting
30th May
Week 5
Starting 6th
June
Monday No work starting
today.
Possibly finish of final pieces
on the first piece at the start
of this day then use the rest
of the time I have to start on
the next design, Mind
Sweeper.
Start on making the next
poster which will be for the
Lunatic beer. Gather any more
feedback from the client that
they may have left me.
Half
Term
Use this day to
use and
feedback to
include it all in
my work and to
make sure it’s
the best I can
make it.
Tuesday Start Design work
for first poster which
will be Brass
Monkey.
Continue making design on
Mind Sweeper drink and
send of first design for any
feedback or adjustments.
Continue production on this
piece. Allow as much time
with this one for feedback as it
is my weakest idea.
Half
Term
Project finished.
Thursday Continue work on
this design piece
and try and get
finished by the end
of this day give of
take a extra session
on Monday the 16th.
Use what time I have to
make any finishing touches
or to use the any feedback I
may have received to change
any bits from this one or the
first one.
Continue on with the Lunatic
poster try to get it finished or
to a level which would only
need a little more work.
Half
Term
Project finished.
