3. Analysing existing products
Use of sharp bold font is used to make it more
relatable to the batman identity and also relatable
to the type of audience that this instructions
manual would be aimed at.
The manual would be aimed at a
mainly male audience I think this
because the writing is bold and
masculine and the batman collection
is typically associated with males.
Each piece of instructions is clearly
labeled (1.2.3.4.) this makes the steps
easy to follow for anybody. I think the
simplicity of this would mean it is
likely aimed at a younger audience
that needs easy instructions to follow.
Clear illustrations on the manual
also make it easier to follow as it
points to the exact things it is
talking to and again references
the name so you can refer back to
the instructional writing.
4. No use of colour in the manual would
suggest that they were trying to
simplify the instructions even more
to make it easier to read on just a
simple black and white format and
also to follow the batman theme of
black and then just used the white to
contrast against the black writing as it
is the easiest colour scheme to match
together. But I think that this b&w
colour scheme was probably used
because of the time the instructions
were probably made and published
with the toy and it would have been
easier printing these in mass in black
and white rather than colour and also
cheaper. This is probably the same
reason the background looks a
stained brown colour, it is most likely
ageing rather than the colour it was
printed out as.
Analysing existing products
5. Caution within the instructions shows that the company
have thought about the safety risks of this toy and the fact
the included this in one of the instruction stages shows that
they were trying to get this across as a instruction to kids
which could have mad it more effective.
Analysing existing products
7. Analysing existing products
Compared to the last instructions manual
this one is a lot less simplistic, the fact it
displays the age advisory for this toy would
suggest that the reason they are a lot less
simpler is because this product is aimed at
a older audience but still for kids.
This product also makes the caution message
a lot more apparent compared to the first
example of the caution message that was just
hidden within the writing. The use of black
font on a red background grabs peoples
attentions to the warning as this is the colours
associated with bad things like warnings and
caution signs. They also used a very simplistic
clear font compared to the rest of the manual
this could be again to show its importance and
that it needs to be read urgently to stay safe. I
think the way this company displayed their
warning message was a lot better because it
was clearly and showed they wanted to keep
people safer than the batman example.
On the instructions front cover the
company's branding is displayed and takes
up more of the page than the actual
product that it is instructing for. I think think
is on one of its drawbacks, displaying the
company branding on the back at the
bottom I think is fine but with more of the
page cover with the branding I think it
makes it look unprofessional and cluttered.
‘NERF’ should be the only one on the front
for the main products branding.
8. Analysing existing products
The instructions for this product are made to
look simple but in detail they are a lot more
complex and harder to follow than it would
appear. The arrows/illustrations on the
diagrams aren't very clear on how you do
things, the written instructions need to be a
lot more detailed as they are very vague and
need a lot of your own interpretation to be
able to to try and rely on the diagrams like
this.
The instructions underneath for changing the
batteries was written out a lot clearer and
were easier to follow. Although changing
batteries is something fairly simple the
instructions written out from this were a lot
more detailed which could have helped the
‘Clearing a jam’ instructions.
9. Analysing existing products
The colour scheme used for this instructions
manual were following the ‘NERF’ colour
scheme of reds, yellows and oranges. I think
this may be to represent fighting as you are
using guns, although they are clearly toys its
just to have the effect of blood and danger.
They used caps throughout all the text on the
front of the manual this made things clearer to
read and they used a font that you could
associate with this guns and warfare theme. It
looks like old fashioned digital text that you
may see on old screens in the army. This front
page of the manual did help back up the basic
instructions as it had a clearly labeled diagram
of the toy with annotations for each part.
10. Analysing existing products
The leaflet uses bright colours to grab peoples
attention. the choice of colour scheming isn't
what I would chose as I think it should be toned
down more for more of a direct impact maybe
by using photographs to show the problem in
more detail. The flow of the colours along with
the sketched illustrations and almost hand
drawn looking font works really well together to
grab peoples attention and have an impact in a
different way to photographs that does work
really well but might not have as much of an
impact.
I think the colour scheme and illustrations in
this leaflet might suggest that this leaflet may
be aimed at a younger audience as they are the
next generation to try and turn this around. The
writing uses lots of slang, abbreviations and also
alliteration which could also suggest its aimed
at younger people by trying to relate to them
with this type of language.
11. Analysing existing products
The leaflet refers to ‘you’ being the reader multiple
times speaking out to the audience as it wants to
create a direct approach to the audience so that you
have your own impact on this matter. This make the
audience feel more involved as it is a direct
approach. It is very clear that they are trying to talk
direct as when the word ‘YOU’ is used it is wrote out
in the bold font used for all of the subheading so it
clearly highlights the importance of a direct
approach. The use of this font and size of the font
distinguishes the important one word headings to
the main information.
This leaflet backs up their campaign by
making their leaflet out of biodegradable
paper and chemically safe natural inks to
colour the paper is a nice way to support
their campaign and show that you can
work around using things that don’t
dissolve and may end up littering the
ocean.
