1. Personal Logo Project
Symbols are a great way to say a lot with a little.
A symbol is an object that represents, stands for, or suggests an idea, visual image, belief,
action, or material entity. For example, a red octagon may be a symbol for "STOP". On a map, a
picture of a tent might represent a campsite. - wikipedia
Your task for this project is to create your own personal logo, like Larry does in The Gospel (see
pg. 37 for reference). The purpose for this assignment is to demonstrate your understanding of
symbolism by choosing at least four (4) symbols that represent you and your values. These
symbols should be creatively joined together to create a personal logo.
For example, Larry's symbols are all inside a giant peace sign, which shows us that what he
values most is peace for all.
After you have created your logo, you must write a paragraph that explains why you chose the
symbols you did. Remember, a paragraph is anywhere from five (5) to seven (7) sentences, and
you should include a proper introductory sentence.
For example: In my logo, I drew all of my symbols inside of a Canadian flag because I think that
this is the core part of my identity.
The marking rubric for this project can be found on the reverse side of this page.

2. CATEGORY 4 3 2 1
Clarity of
Graphics
Graphics are all
in focus and the
content easily
viewed and
identified.
Most graphics
are in focus and
the content easily
viewed and
identified.
Most graphics
are in focus and
the content is
easily viewed
and identified.
Many graphics
are not clear or
are too small.
Originality of
Graphics
Several of the
graphics used in
the logo reflect
an exceptional
degree of student
creativity.
One or two of the
graphics used in
the logo reflect
student creativity
in their creation
and/or display.
The graphics are
made by the
student, but are
based on the
designs or ideas
of others.
No graphics
made by the
student are
included.
Attractiveness The logo is
exceptionally
attractive in
terms of design,
layout, and
neatness.
The logo is
attractive in
terms of design,
layout and
neatness.
The logo is
acceptably
attractive though
it may be a bit
messy.
The logo is
distractingly
messy or very
poorly designed.
It is not
attractive.
Explanation of
Symbols
Student
accurately
explains the
purpose of the
inclusion of all of
their symbols.
Student uses full
paragraph form
with an
introduction
sentence.
Student
accurately
explains the
purpose of the
inclusion of most
of their symbols.
Student uses a
full paragraph
but neglects to
include an
introductory
sentence.
Student can
accurately
explain the
purpose of
including about
half (50%) of
their symbols.
Student uses 3-5
sentences to
describe their
logo.
Student appears
to have
insufficient
knowledge as to
why they have
included their
chosen symbols.
The student uses
less than 3
sentences in their
paragraph.
Paragraph
Writing
Mechanics
Capitalization
and punctuation
are correct
throughout the
paragraph
response.
There is 1-2
errors in
capitalization or
punctuation.
There are more
than 3 errors in
capitalization or
punctuation.
There are more
than 3 errors in
capitalization or
punctuation.