Complete Marketing Plan and Business Model - Coworking Space

1. Complete Marketing Plan and
Business Model
[Bhumit Gadhavi]
bhumitbng@gmail.com

2. Product Definition
Shared Office space for
Businesses, Start-ups,
Consultants &
Freelancers.

3. Why Co-working?
• Save money, improves productivity and boost
team bonding.
• Good for Networking with fellow founders,
team members, start-ups, consultants and
freelancer which can help you and your
company grow.
• Products and services needed to the business
at Discounted rates.
• Regular community events and engagements
activities which can be helpful to get amazing
business insights or solution to problem your
business is facing.

4. Why Co-working?
• Better flexibility when team grows or reduces,
Scale up or scale down seats: It’s up to you!.
Also, It is much better when you want to test
out area if particular area will work for your
business.
• Central location for better commute for any
meeting or events.

5. Positioning Strategy
• We will do anything to help you grow as your
business from providing expert consultancy,
Business & marketing Events, Networking &
Engagement activities. Just tell us where are
you stuck or problem you are facing we will
move rocks to find the solution for that that
will help you grow rapidly.
Your Growth Matters To Us 
• Best place to work for productivity, fun &
growth as we understand your requirements,
and your convenience and growth is out
motto.

6. Focus Target Groups
• Location Living in: Mumbai.
• Age: 23 to 38
• Gender: Male & Female both
• Language: English(UK)
• Education Level: Graduate or Postgraduate.
• Interests: Start-up, Business, Entrepreneurship.
• Additional Interest: Entrepreneurial network,Self-
employment,Young Entrepreneurs
• Job Title: Business Owner,Founder,Director, CEO,Managing
Director, Owner, co-founder, President, vice president.
• Persona: A young Business owner with Small to no team
living and working in Mumbai, who studied Engineering or
MBA and loves to attend business events for networking. Had
his previous job as Software developer, Marketing, Sales, and
Consultant.
•Self-employment
•Young Entrepreneurs

7. Launch Strategies In New
Market.
• Events.
• Press Release.
• Display & Social Advertisement.
• Search Engine Marketing.
• Influencer Marketing.
• Local Marketing.
• Referral & Affiliate marketing plan.
• Blogging & Search Engine Optimization.
• Email Marketing.
• Retention Marketing Plans.
• Engineering Engagement as Marketing

8. Events.
• Starting a launch of the Co-work space with
unique, and target audience specific events will
give required visibility to the CoWrks office
space.
• People will visit the location see the office, talk
about the office and events to the friends this
will increase awareness about the launch of
our co-working space in the city.
• Promotion of Events by Social media, Emails
Marketing, SMS marketing, Blogging, Press
release, Listing on Different Event listing
websites and forums.

9. Press Release.
Local & Online Press release can be
really helpful in people to know that you
have launched the new co-working
space can give instant exposure
initially and can increase the sales
potential and good for branding.

10. Display & Social Advertisement.
• Helps you grow your sales, branding and your
fan base.
• As we have beautiful office premises to show
by Video or Images will be beneficial to people
understand our offering better.
• Advertisement will be generally showcasing
our Beautiful office, our USPs, and people
having fun working in our offices. Also, It
could be happy customer review to our
targeted customer to know what they are
missing out.
• Instagram, Facebook, Google Display & Gmail
Ads can be really effective.

11. Search Engine Marketing.
• Good for generating qualified lead who is
searching for your service with high chances
of conversion.
• As our product has high lifetime value, we can
optimize it search engine to deliver the
performance constantly, Loss of one interested
customer is loss of lifetime value of that
customer.
• Starting small but being highly targeted keep
on optimizing it regularly to achieve ROI from
the efforts and once process is setup then
scale to achieve mass result.

12. AdWords Ads Sample

13. Types of keywords to be
targeted
• Keywords to Target: office space for rent,coworking space in
mumbai,coworking space mumbai,coworking space near
me,shared office space,coworking space navi mumbai,coworking
space thane,startup, office space, coworking cafe, shared office
space for rent, small office space for rent, benefits of coworking
spaces, shared office space near me, shared workspace near me,
rent office, space by the hour, virtual office space for rent.
• Attached Excel and screenshot for Keyword forecast for 2 %
conversion rate.

14. Influencer Marketing.
• Influencers create an engaging story that
attracts their followers. Trust of your consumers
is something that brands spend years together
to gain. However, Influencers provide you a
chance of leveraging an already loyal audience.
• Quickly Builds Trust.
• Improves Brand Awareness.
• Effectively Reaches Your Target Audience.
• Good for ROI as we are building the partnership
with influencer, Possible joint-ventures, live
events, and other opportunities may be in the
works.

15. Referral & Affiliate marketing
plan.
• Referral & Affiliate lead are generally qualified
and referred customers have a higher lifetime
value so a better a ROI is high on referral.
• Minimal to NO cost to acquire the lead, to keep
your business growing.
• Highly scalable & can give constant qualified
leads which gives us regular business.

16. Blogging & Search Engine
Optimization.
• Solve your target users query which they are
searching on Google & other search engines.
Help them imagine how convenient & flexible life
will be by renting a co-working space.
• Convert more Leads, Close more Customers.
• Establish Thought Leadership.
• Blogging will help rank higher on Search Engine,
so more traffic.

17. Engineering Engagement as
Marketing
• Develop tools & software which will reduce the
efforts, improve productivity, and help them
grow their business to make them stick to us, as
they will see the efforts we are doing to make
their business successful.
• Take survey with all the customers, ask them
what they need to grow their business and if
possible build that.
Example of the tool which can help business:
1. Tool to create sexy business presentation, plans
and pitches easy to make.
2. Tool to build and manage referral programs for
their businesses.

18. 18
Social
Media marketing and
Search engine
optimization..
Success!
Targeting Relevance Quality Content &
Delivery
Cost Per Click
Conversion
Revenue /
Transaction
Lifetime Value
Continual Measuring
and Optimization
Online Marketing & Recipe for success using it.

19. Thank You
[Bhumit Gadhavi]
bhumitbng@gmail.com