Case study presentation for Lithos

1. Google Ad Network
It matters only when you do it right!

2. BRIEF
Reach out to the right target
audience and generate quality an
relevant leads.
www.fruitbowldigital.com
The Digital Media Objective:

3. CHALLENGES
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• To establish Mantri Lithos as a walk-to-work property nearby Manyata
tech park
• How to Reach out to the right target audience
• How to scale
• How to highlight property’s USP and leverage on those
• How to generate interest in our audience
CHALLENGES

4. www.fruitbowldigital.com
CHANNELS
Google
Display
Network
Remarketing
Google
Search
Network

5. www.fruitbowldigital.com
WHY HOW WHERE?
Will Digital strategy help meet my audience?
- The new age of marketing ensures you and your offers are seen, received and serving the purpose
and are not just there lying unseen and unheard.
How and Where the ads will be shown and to whom?
– We did a extensive research to understand brand’s objective and based on the key points we
defined our audience and narrowed it down to the people who are looking for property in nearby
location of Manayata tech park.
How are we going to catch there attention?
-Being a creative agency we wrote creative and attention grabbing ad copies that generates interest
in the user. We created eye catching web banners and GIF banners to create lasting impression and
increase the interest and click through rate.

6. RESEARCH
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WHAT DID WE DO?
• Research is the backbone of any digital campaign.
• You must understand your audience’s preferences, interests, habits and
spending capacity and many more things.
• Once you filter out your audience you only need to figure our channels to
strategically target them.
• Half of your battle is won when have figured our all of it.
• Rest of the success depends on your ad campaigns, creatives, ad copies.

7. www.fruitbowldigital.com
Fruitbowl Digital created multiple banners to tap the right audience for Mantri Lithos for
different platforms and devices.
GOOGLE DISPLAY BANNERS

8. RESEARCH
www.fruitbowldigital.com
WHY DISPLAY?
• Displays are very effective to highlight the property and showcase the
USP of the properties.
• Dynamic display banners are eye catching and creates a better visual
impact and hence they are very effective.
• We display our banners on the different Google Partner websites where
our displays are shown to the audience based on their behavior and past
interest.
• Display are also used in remarketing – wherein we create it for creating a
brand recall and show our ads to everyone who has shown interest in our
property.

9. www.fruitbowldigital.com
We created a web of over 1000 keywords to ensure we are present for all brand, competitors and category
keywords and to make sure we are visible to all who are searching for us or all possible potential buyers.
GOOGLE SEARCH ADS

10. RESEARCH
www.fruitbowldigital.com
WHY SEARCH?
• Search network is the best way to reach out to the audience and make
sure you are present in front of your potential audience.
• Search campaigns allows you to be present for all your:
Brand keyword - that is when people are looking for you.
Competitor keywords – being present there when your people are looking for your
competitors.
Category keywords – Being present their to ensure you are visible to your potential
customer by understanding their behavior, preference and search interest history.

11. PERFORMANCE
www.fruitbowldigital.com

12. www.fruitbowldigital.com
RESULTS
The performance of our campaigns was
good and we got good overall reach.
We got very good local response and local
South Indian search campaigns performed
the best.
National level performance was also good
and we got good click through rate for our
keywords when searched from other parts
of the country and the world.
PERFORMANCE
Local
National
International

13. www.fruitbowldigital.com
RESULTS – SPEND ANALYSIS
Total Search Network
Results:
2,315 Interested
Generated
3,09,646 Impressions
48 Estimated
Conversions
Total Display Network Results:
5,866 Interest
Generated
42,88,590 Impressions
36 Estimated
Conversations
Overall Spends – Rs. 4.03,189.43
Duration: 3 Months (30th August to November 30th 2014)

14. ANOTHER MISSION ACCOMPLISHED!!
www.fruitbowldigital.com

15. www.fruitbowldigital.com
WAY FORWARD

16. www.fruitbowldigital.com
DISPLAY CAMPAIGN
• Keeping in mind the festive season and financial year closing in,
We want to utilize the time period to ensure maximum and best results
for our brands by creating engaging and dynamic banners.
To promote our offers interestingly with the help of display banners (static
and dynamic to ensure the offers creates maximum impact.
Utilize remarketing to the core to ensure our efforts of generating interest is
further utilized and creates a greater impact.

17. Disclaimer:
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copying or execution of this information/Ideas/concepts, or reliance upon this information by any person including the intended recipient(s) without prior
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WE +
SUCCESS STORY
www.fruitbowldigital.com